Congratulations, you've made it to Agile Tour Montreal! Now what?In this amusing and inspiring lightning talk we'll be investigating the intrinsic power of bringing people together. We'll discover the value gained from attending and participating in conferences, and uncover how you can both benefit from, as well as help in the success of, Agile Tour Montréal.
Dan Tardif
Congratulations, you've made it to Agile Tour Montreal! Now what?In this amusing and inspiring lightning talk we'll be investigating the intrinsic power of bringing people together. We'll discover the value gained from attending and participating in conferences, and uncover how you can both benefit from, as well as help in the success of, Agile Tour Montréal.
Dan Tardif
What are the 3 global truths that underpin global consumer behavior? Flip through Jeremiah Andrick's C3 presentation to find out. With a critical eye towards what marketing cliches like "consumer journey" and "creating the right content at the right time" REALLY mean, this presentation takes a realistic but inspirational look at how marketers can meet consumer expectations and achieve meaningful marketing goals.
Presentation by:
Jeremiah Andrick, Head of Global eCommerce, Logitech
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Presentation on the 10 Commandments of Starting A business given on October 20th, 2009 by Richard Kligman, Founder and Executive Chairman of Qoof Ltd.
The Seminar was given at Nefesh B'Nefesh Headquarters in Jerusalem, Israel.
Discovering Your Strengths and Dominating at a NicheJames Dalman
The Discovering Your Strengths and Dominating at a Niche webinar was offered by FreelancingSuccess.com. This webinar discusses the importance of discovering your strengths as a freelancer and then how to dominate at a niche or in the marketplace.
A short presentation on sales extracted from a very good and useful book "The Psychology of Selling" written by famous guru Brian Tracy.
Will upload more from this book in due course for the readers.
Lessons from Value Add Cottage Businesses to Help You Take the Next Step - Pr...DiegoFooter
Taking action…taking the next step…which may be your first or millionth step toward a permaculture centered lifestyle. The concept is to start where you are by creating a value add business that provides a product or service to benefit your community. Examples will be given of small “cottage” type businesses whereby you can learn one or more principles of success. The goal is not to mimic the highlighted business but rather to inspire and focus.
Learn more at permaculturevoices.com.
Recovery. How To Successfully Relaunch A Real Estate Company Using Socal MediaGraham Hunt
How to use social media to promote the recovery of a small business in Spain. Keeping connected in a changing world and surviving in the worst real estate market ever.
Keynote given at the Digital Freedom Festival in Riga, Latvia on 11/29/16. I cover practical insights on going from idea to your first few customers. Topics covered include:
* business model
* market size
* customer acquisition
* how to hustle your first few customers
* how to ask for help from your network
* the importance of persisting in your startup journey
Vision alone is vision lost. Ideas are cheap and execution is everything. Pieraldi principle is the ration of idea's to details. 1 idea takes, 100 tasks, with 1,000 details.
What are the 3 global truths that underpin global consumer behavior? Flip through Jeremiah Andrick's C3 presentation to find out. With a critical eye towards what marketing cliches like "consumer journey" and "creating the right content at the right time" REALLY mean, this presentation takes a realistic but inspirational look at how marketers can meet consumer expectations and achieve meaningful marketing goals.
Presentation by:
Jeremiah Andrick, Head of Global eCommerce, Logitech
This presentation was given at the 2015 Conductor C3 marketing conference. Learn more: http://c3.conductor.com/
Presentation on the 10 Commandments of Starting A business given on October 20th, 2009 by Richard Kligman, Founder and Executive Chairman of Qoof Ltd.
The Seminar was given at Nefesh B'Nefesh Headquarters in Jerusalem, Israel.
Discovering Your Strengths and Dominating at a NicheJames Dalman
The Discovering Your Strengths and Dominating at a Niche webinar was offered by FreelancingSuccess.com. This webinar discusses the importance of discovering your strengths as a freelancer and then how to dominate at a niche or in the marketplace.
A short presentation on sales extracted from a very good and useful book "The Psychology of Selling" written by famous guru Brian Tracy.
Will upload more from this book in due course for the readers.
Lessons from Value Add Cottage Businesses to Help You Take the Next Step - Pr...DiegoFooter
Taking action…taking the next step…which may be your first or millionth step toward a permaculture centered lifestyle. The concept is to start where you are by creating a value add business that provides a product or service to benefit your community. Examples will be given of small “cottage” type businesses whereby you can learn one or more principles of success. The goal is not to mimic the highlighted business but rather to inspire and focus.
Learn more at permaculturevoices.com.
Recovery. How To Successfully Relaunch A Real Estate Company Using Socal MediaGraham Hunt
How to use social media to promote the recovery of a small business in Spain. Keeping connected in a changing world and surviving in the worst real estate market ever.
Keynote given at the Digital Freedom Festival in Riga, Latvia on 11/29/16. I cover practical insights on going from idea to your first few customers. Topics covered include:
* business model
* market size
* customer acquisition
* how to hustle your first few customers
* how to ask for help from your network
* the importance of persisting in your startup journey
Vision alone is vision lost. Ideas are cheap and execution is everything. Pieraldi principle is the ration of idea's to details. 1 idea takes, 100 tasks, with 1,000 details.
- 90% of decision making is in the subconscious
- There are 2 decision makers in the brain - the rational and the primal brain
- 6 brain buying driver are - emotional personal tangible contrastable memorable and visual
- “The rational brain is great at rationalising what the emotional brain has already decided.” Baba Shiv, Professor of Marketing, Stanford
- Analyse your last 2 weeks of communications and see how many times you used I/we vs You/Your
- Activate the RAS using pattern interruption.
- Cold call top tip: Open with "Hi this is a sales call. Do you want to hang up?"
In the Sales Funnel, the most vital step is not the close but the filling of many opportunities in the Top of the Funnel, or TOFU. This will show you several ways to do that successfully.
How to Increase Sales Through Lead NurturingInfusionsoft
Webinar with Tyler Garns (Director of Marketing, Infusionsoft) and Ryan lee. Watch recording at http://partners.infusionsoft.com/2011webinar/leadnurturing
Similar to HIMA Interactive Strategies 2015: Don't Fear the Metrics (20)
Customer Centric Content Marketing: Moving from Branded Interactions to Custo...Jeremiah Andrick
We all like to say our marketing is customer-centric, but how do we know for sure. The power of Customer Journey maps is the lens they provide into how customers engage with brands in pursuit of a goal. Learn to take branded interactions, data and empathy to build better content and create better repeatable workflows to bring growth and change your organization.
Vision council 2016: Understanding the New consumerJeremiah Andrick
A talk I gave to the Vision Council on why they could not take shopper trends in the eyewear industry for granted. Also how the biggest opportunities are ahead of a industry that has done business the same for over 70 years.
A walk through of International issues in social media. Why translation and localization are not the same thing and why a strategy for global growth requires understanding the local social platforms.
Houston IS13 Talk. The role our mobile devices play in product selection and the customer journey is changing. Avoid being a victim of trends and learn to put the customer first to bring better results.
Succeeding as an SEO is more than just tracking the latest algo changes; It involves solving the right problem at the right level, knowing when to commit to narrowing scope and defining what success is in a way that builds support for future efforts. Learn how to develop the curiosity to keep evolving, How to stay open to how you might be wrong, and how to become the best advocate of SEO by seeking out the smartest person you can find who disagrees with you.
This was a presentation I gave in Saskatoon Sask. with some thinking on why we need to move beyond a single attribution model. Why the future is in more advanced measurement and how planning and goal setting are more critical than ever.
Interactive Strategies 2012: Zero Moment of Truth Jeremiah Andrick
I was asked to talk about Zero Moments of truth for the Houston Internet Marketers association 2012 interactive strategies conference. The following deck is my take on how people are faced with the challenge of choice and how marketers can cut through the noise.
Digital Engagement Summit 2013 - Integrating Social Local and Mobile MarketingJeremiah Andrick
The future of marketing is probably not the buzzwords like SoLoMo but it is about meeting the consumer wherever they are. This means understanding and reaching consumers on new devices and in new ways.
This was a quick deck that I put together to fill in for another speaker at the Houston Online Marketing Summit 2011. In this presentation I shared my vision and thoughts on a realistic view of how consumers approach brands using social and how brands are marrying the online and the offline.
I was asked to present a short presentation on the nature of Project Management in the SEO field. The audience was in-house marketers and my goal was to share some thoughts on working around and in some of the traditional complaints of the in-house SEO and digital marketers.
I was inspired by a presentation of digital advertising to begin thinking about context and customer acquisition. I presented these slides at IS09. Most of the content was stuff I talked about. The slides lack a lot of words.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
15. • I have to do something emotionally
relevant every 10 mins or I will lose you.
• Multitasking: You are 4 times more likely
to leave a task uncompleted
• You are going to forget most of this.
(Unless I repeat it and you repeat it a lot)
• Forgetting what I am saying will allow
you to prioritize information (I.E. Where
are we getting drinks later)
SOME SCARY FACTS
*”Brain Rules” John Medina. http://www.brainrules.net/
16.
17.
18.
19.
20. THERE ARE 3 FUNDAMENTAL TRUTHS OF THE GLOBAL
CONSUMER
Consumers do not wake-up in the morning
thinking which brand of mouse should I buy?
Consumers wake-up having their life
which matters to them
Your brand and product must fit into that life and
connect with their heart and mind
CONVERSION BEGINS WHEN YOU ARE AT THE
RIGHT PLACE AT THE RIGHT TIME WITH THE
RIGHT MESSAGE FOR YOUR CONSUMER.
32. ONLINE DATING AS A METAPHOR
• Online dating opens up more
options for people to meet.
• Creates the perception that there
may be a better option out there.
• Overwhelms thick markets
• Super effective in thin markets
So I don’t want to waste time on me… This event is about you.
I6 IS events
One of my favorite events
Lifelong friends, etc.
Instead of talking about me and before we get to far, I want to tell you about 8 of the smartest people I have ever met.
Take away if you leave with nothing remember that great people are the key to any strategy and I have the best.
8 People in 5 countries
And they handle all of this with PASSION and grace.
Your team can too. When you hire carefully and grow people to their full potential.
Ok, Now … Back to you.
Can I get three people to share their number one take away from the other sessions today?
Honestly, the thing I continue to learn when I come here is that I will never live up to Kelsey Ruger’s decks. High Bar.
My job as the last speaker today is not to add on the pile of information. I want to make sure we tie everything together.
So Lets do a little survey…..
For the sake of my deck I made some assumptions here, but lets go ahead and do this.
So I assume that if you are an agency that serves non-profits you are still for profit
Gaming! This is what I am going to spend the most time talking about this talk.
I think this is true because we can’t control everything that effects the numbers.
It also means we have to be accountable.
It means we have to learn to be objective and rational and learn to keep our hands steady.
Definition time. When we talk about conversions what are we talking about.
Conversions = Actions
This can be a sale but that depends on where the customer is in the journey.
What is it? It's how we see and understand what occurs around us. And what we decide those events mean. We must use skill and discipline to avoid fear and find the truth.
Tinder is interesting, because it leverages the options but removes some of the risks for participation.
Women can control the matches,
Anyone can stop a conversation.
Makes it feel like a game and a lot more like what happened in bars in the past.
Satisficers vs Maximizers. Coined by the economist Herbert Simon in 1956, “satisficing” is an approach to decision-making that prioritizes an adequate solution over an optimal solution. Gretchen Rubin sums up the difference between the two types of decision-makers well in a post over at the Happiness Project:
Gathering additional information always comes at a cost. We’re better off setting our criteria for making a decision in advance (as in, “I’ll make the call once I know X, Y, and Z”). Once you have that information, make the choice and move on.
I think this is true because we can’t control everything that effects the numbers.
It also means we have to be accountable.
It means we have to learn to be objective and rational and learn to keep our hands steady.