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How to grow your startup to
the next level
practical insights on running a startup
#dffestival@bernardjhuang
who?
Bernard Huang
Distro team at 500 Startups
Co-founder at Mushi Labs
#dffestival@bernardjhuang
which level?
● fundamentals
○ business model
○ market size
○ customer acquisition
your startup fundamentals
grow to the next level
● advice for growth
○ ask for help
○ always be hustling
○ persistence
your startup fundamentals
fundamentals
#businessmodel
#marketsize
#customeracquisition
#businessmodel
How’re you going to make monies?
“we’ll figure our business
model out later...
NO, figure it out now”
$20 (high end)
We take: 10%
$20*10% = $2
#businessmodel
Rough calculations are fine when starting.
#marketsize
How many paid coaching sessions do we need to stay
alive?
$10k / $2 = 5,000 per month
And how many do we think there are total?
NOT THAT MANY!!!
“either have a large # of
people who will pay $”
“or a few # of people who will
pay $$$$”
#customeracquisition
Where are you going to find your first customers?
“validate the channel / tactic
and close your first customers
ASAP.”
#customeracquisition
Sleep better at night knowing people already bought.
“morale and momentum are
the lifeblood of your startup”
grow to the next level
#askforhelp
#alwaysbehustling
#persistence
“no one initially cares about
what you’re working on”
#askforhelp
Your friends, family, and fools will be your first traction.
“tell everyone you know what
you’re working on”
Your friends want to hear from you, take the initiative.
#askforhelp
“a lot of asking will be a waste
of time, but you never know”
Don’t be a dick. Be respectful of everyone’s time & interests.
#askforhelp
The world provides.
#askforhelp
The world provides.
#askforhelp
#alwaysbehustling
#alwaysbehustling
Even if you try to tell the world, it’s going to be uphill.
#alwaysbehustling
Don’t stop following up until someone says NO.
#alwaysbehustling
Even if you piss some people off along the way :(
“learn what works by learning
what doesn’t work”
(2007 - 2010) Online poker
(2010 - 2011) Dickey’s BBQ restaurant
(2011) snapsolve.com
(2011) zonted.com
(2011 - 2013) Mosec, Mobile Secretary
#persistence
(2013) Food by People
(2013 - 2015) 42Floors?
(2015) GameRunners
(2015) BakeCalc
(2016 - ?) Mushi Labs?
#persistence
“Keep on keeping on,
startup is a journey”
#dffestival
@bernardjhuang

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