Hilton case study
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This document provides a case study of how Hilton Hotels effectively uses Twitter for business purposes. It discusses how Hilton Hotels uses Twitter to directly connect with customers, advertise special offers and locations, and quickly address any customer issues. The case study also analyzes Hilton's goals for their Twitter campaign, such as increasing publicity and promoting offers. It notes that through Twitter, Hilton Hotels has gained over 33,000 followers and a huge number of tweets and retweets.
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HILTON CRM CASE STUDY
Hilton has implemented a CRM system called Hilton OnQ to consolidate customer data and improve the guest experience. The system segments customers into four categories based on loyalty and spends data. It aims to recognize, personalize experiences for, and analyze individual customers. While the CRM system has helped Hilton outperform competitors, limitations include challenges in accurate data transfer and high operating costs. The document recommends optimizing internal management, utilizing big data and social media to improve personalization, and enhancing the mobile app and online travel partnerships to strengthen Hilton's CRM system.
Cmtp hilton hotel
This document provides an overview of Hilton Hotels, including:
1) Hilton started in 1919 and went public in 1946, expanding nationally in North America and internationally, diversifying into casinos and vacation ownership.
2) Hilton implemented an integrated technology infrastructure called ONQ and a CRM system to provide excellent customer service and a competitive advantage by identifying their best guests.
3) Hilton faced challenges in going global such as access to capital, employee turnover, and achieving service standardization across locations.
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Following Hilton Hotels Corporation's reacquisition of Hilton Group's lodging operations, HHC implemented a project to transition the international properties onto the same technology platforms used in the US and Mexico. This included implementing PeopleSoft Financials and OnQ Property Management System. HHC selected Oracle's User Productivity Kit to provide training and support for the PeopleSoft rollout to the UK and Ireland units. Larmer Brown was brought in to design a blended learning solution using UPK to develop classroom and e-learning training content, which was delivered in just over three months. The project helped standardize financial processes globally and provided ongoing learning resources.
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This document provides an overview of Christopher Owolabi Williams' 2010 bachelor's thesis titled "Marketing Process of Hotel Services: Case: Transcorp Hilton Hotel, Nigeria." The thesis examines the marketing activities of Transcorp Hilton Hotel in Nigeria. It aims to identify areas for improvement in the hotel's marketing communications and provide suggestions. The theoretical framework discusses marketing concepts and the marketing mix (4Ps). The empirical section describes Transcorp Hilton Hotel's operations and marketing processes. Interviews with hotel executives are also analyzed. The goal is to develop recommendations to enhance Transcorp Hilton Hotel's marketing and increase profitability.
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Hilton has implemented a CRM system called Hilton OnQ to consolidate customer data and improve the guest experience. The system segments customers into four categories based on loyalty and spends data. It aims to recognize, personalize experiences for, and analyze individual customers. While the CRM system has helped Hilton outperform competitors, limitations include challenges in accurate data transfer and high operating costs. The document recommends optimizing internal management, utilizing big data and social media to improve personalization, and enhancing the mobile app and online travel partnerships to strengthen Hilton's CRM system.
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This document provides an overview of Hilton Hotels, including:
1) Hilton started in 1919 and went public in 1946, expanding nationally in North America and internationally, diversifying into casinos and vacation ownership.
2) Hilton implemented an integrated technology infrastructure called ONQ and a CRM system to provide excellent customer service and a competitive advantage by identifying their best guests.
3) Hilton faced challenges in going global such as access to capital, employee turnover, and achieving service standardization across locations.
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Following Hilton Hotels Corporation's reacquisition of Hilton Group's lodging operations, HHC implemented a project to transition the international properties onto the same technology platforms used in the US and Mexico. This included implementing PeopleSoft Financials and OnQ Property Management System. HHC selected Oracle's User Productivity Kit to provide training and support for the PeopleSoft rollout to the UK and Ireland units. Larmer Brown was brought in to design a blended learning solution using UPK to develop classroom and e-learning training content, which was delivered in just over three months. The project helped standardize financial processes globally and provided ongoing learning resources.
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This document provides an overview of Christopher Owolabi Williams' 2010 bachelor's thesis titled "Marketing Process of Hotel Services: Case: Transcorp Hilton Hotel, Nigeria." The thesis examines the marketing activities of Transcorp Hilton Hotel in Nigeria. It aims to identify areas for improvement in the hotel's marketing communications and provide suggestions. The theoretical framework discusses marketing concepts and the marketing mix (4Ps). The empirical section describes Transcorp Hilton Hotel's operations and marketing processes. Interviews with hotel executives are also analyzed. The goal is to develop recommendations to enhance Transcorp Hilton Hotel's marketing and increase profitability.
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Supply chain management
Quality management
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Marriott International is a leading global hospitality company with over 2,600 properties in 65 countries. It started in 1927 as a root beer stand and later expanded into hotels. In the 1980s, Marriott developed the MARSHA reservation system to automate reservations. In the 1990s, it launched marriott.com and implemented an e-business strategy using technologies like Siebel CRM. The Siebel system integrated customer profiles, room inventory, and booking capabilities across Marriott properties. It also enabled cross-selling. By 2002, Marriott's annual sales reached $20 billion through its focus on customer relationship management strategies like personalized service, brand loyalty, and increasing revenue per customer.
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Hiton session#2
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Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
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• Be funny, helpful and an expert in your field
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This is a social media audit I did years ago with my agency Media Touch for a hotel client in Qatar. While this was done a few years ago, and some of the tools may no longer be relevant, the approach/process is still useful for learning how to do a social media audit for any organization. Feel free to use this in your classes.
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A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
Présentation1
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Flip.to
Checkmate.io
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Marriott Hotel is a global hospitality company that operates and franchises hotels and lodging facilities in over 70 countries. It has over 3,500 properties worldwide with over 600,000 rooms. Marriott has a strong brand presence through its multiple hotel brands and timeshare properties. Maintaining a strong online presence through social media platforms like Facebook and Twitter, search engine optimization, and travel blogs allows Marriott to engage with customers and generate brand awareness on a global level. Evaluating customer feedback from these online channels helps Marriott improve its services and marketing strategies.
Green Leaf Regency
Strategy& helps clients achieve competitive advantage through creative digital strategies and better IT management. They work closely with clients to ensure recommendations are practical. Their insights are technically sophisticated and understand how technologies impact costs and business capabilities. Recommendations are pragmatic and achievable. They strive for smart, creative solutions beyond obvious answers to create advantage.
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Digital marketing encompasses online, social media, and mobile marketing activities. It has revolutionized how companies communicate with customers and is now integral to marketing strategies. Key online marketing activities include website design, blogging, search engine optimization, and utilizing platforms like social media to share content and facilitate interactions between marketers and customers. Traditional marketing alone is no longer sufficient, as digital marketing allows companies to excite, educate, help customers experience products, and give opportunities to engage through approaches like the 4E framework. Firms must understand how to effectively engage customers through listening to them on social media, analyzing data, and developing engagement tactics.
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BrightOn Travel - "Personalisation: Using social to sell more" by Bruce Martin
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原版定制【微信:bwp0011】《(cardiff学位证书)英国卡迪夫大学毕业证本科学历》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
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文凭办理流程：
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3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
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二：真实使馆认证（留学人员回国证明）使馆存档
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四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。乌龟和王八贼头贼脑的倒也逗人喜爱日上三竿时山娃总爱窜进自家瓜棚里跟小伙伴们坐着聊天聊着聊着便忍不住往瓜田里逡巡一番抱起一只硕大的西瓜用石刀劈开抑或用拳头砸开每人抱起一大块就啃啃得满嘴满脸猴屁股般的红艳大家一个劲地指着对方吃吃地笑瓜裂得古怪奇形怪状却丝毫不影响瓜味甜丝丝的满嘴生津遍地都是瓜横七竖八的活像掷满了一地的大石块摘走二三只爷爷是断然发现不了的即便发现爷爷也不恼反而教山娃辨认孰熟孰嫩孰甜孰淡水
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Hilton case study
- 1. Εργαστήριο διαφήμισης και δημοσίων σχζσεων Τμήμα Επικοινωνίας Μέσων και Πολιτισμού Πάντειο Πανεπιστήμιο Μάθημα: Social Media και επιχειρηματικότητα
- 2. "How a company effectively used twitter for business” Travel – Tourism Case study: Hilton Hotels
- 3. international hotel chain which includes many luxury hotels and resorts as well as select service hotels one of the most popular and successful hotel chains As of 2010, there are now over 530 Hilton branded hotels in 78 countries across six continents. The chains marketing focuses on business as well as leisure travel
- 4. company + Twitter Direct contact with the costumers Easy way to make reservations Competitions / prizes Shows offers for specific locations
- 5. o Advertises continuously the hotels in various countries o Makes special offers on restaurants and services + promotes date- specific competition and offers (mothers day, valentines day etc) o Direct communication with the customers in case of a problem o Quick access to the link of Hilton’s company site (you can send a message for reservations or ask questions) o Maps and pictures of the hotels
- 6. Goals of twitter campaign Increase chain publicity Advertise specific hotel location Quick and easy access, just press follow Better promotion of offers and competitions Through presentation of local hotels, the visitor will click on the main company site link Through direct diffusion the company, aims at attracting bigger audience without additional cost or effort.
- 7. The results The company has gained: A huge numbers of tweets and retweets plus 33.879 followers
- 8. The style of posts Most of the twitter posts are simple, friendly and easy to understand, in order to make a good impression and attract people’s interest
- 9. Case Study Hilton Hotels applied their own strategy on how to serve their costumers better. So they grouped them into categories according to their individual needs. That way, their needs are better satisfied while new ideas are being promoted
- 10. Grouping Criteria Geographical: local preferences, geographic location demographic: individual characteristics, age, sex, income Buyer behavior: reason for travel (business or pleasure), loyalty to specific hotels Psychographic: a combination of demographic and behavioral criteria that answers to why the clients prefer the Hilton hotels
- 11. Hilton Hotels managed to come closer with their costumers and offer to them different services depending on their needs, while expanding their target group.
- 12. Lakki Village, Αμοργός how the hotel could use twitter to promote: o Frequent tweets with offers/ packages o Info on the hotel rooms and offered services o Fast diffusion through tweet και retweet o direct reservation messages o maps / photos o Easy access to the main site
- 13. this way the company can achieve: higher traffic than the original site Better promotion More direct diffusion of information Direct and continuous communication with potential clients
- 14. 4bidden Αλεξιάδου Δάφνθ @DaphneAlex2 Αλιβιηάτου Αλεξάνδρα @ΑΑlivizatou Τςοφφθ Χριςτιάνα @ChristiannaTs
- 15. Teachers Γιαννακζασ Γιώργοσ Δοξαράσ Ιωάννθσ Νεκτάριοσ Συλιγαρδάκθσ Λιδα Τςενζ- ςυντονίςτρια Μπζτυ Τςαγκαρζςτου υπεφκυνθ εργαςτθρίου