Hilton utilizes various digital marketing strategies and communication channels to connect with customers, including their official website, tablet/mobile apps, search functions, email newsletters, social media platforms like Facebook, Twitter, YouTube, and loyalty programs. They customize experiences for different languages and regions. Hilton engages in SEO, paid search, and shares videos and photos on their site. While their social media presence is strong, the document provides suggestions for Hilton to further engage customers by sharing hotel experiences on platforms like YouTube and creating online message boards for feedback. It emphasizes that hotels must continuously adapt to new technologies to effectively communicate with and increase sales to global customers in the modern digital world.