A fun little exercise (part of Product Brand Management course) where our group had to design a new product in India. With the little time we had, I think we did alright.
Sales Management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operation.
HABIT Marketing is type of Marketing by which many organisations try to change the HABITS of customers.
This presentation depicts how well some of the companies tried and succeeded in doing so.
Samarqand has been a household favorite in every Pakistani home since the beginning of time - especially during the summers. Whether you come home after a tiring day of school or work or you come home sweating after a long match, a cold glass of Shezan Samarqand is all you need!
Feel free to contact:
Zulqarnayn Shehzad Awan
Marketing Graduate | Social Media Activist
+92-332-5082157
zulqarnayn786@gmail.com
Sales Management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operation.
HABIT Marketing is type of Marketing by which many organisations try to change the HABITS of customers.
This presentation depicts how well some of the companies tried and succeeded in doing so.
Samarqand has been a household favorite in every Pakistani home since the beginning of time - especially during the summers. Whether you come home after a tiring day of school or work or you come home sweating after a long match, a cold glass of Shezan Samarqand is all you need!
Feel free to contact:
Zulqarnayn Shehzad Awan
Marketing Graduate | Social Media Activist
+92-332-5082157
zulqarnayn786@gmail.com
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Your brand's DNA is what your communication, your hiring strategy, your media strategy, and your organisational movements are based on. Here's a short how to on decoding your brand's DNA, If you are a beginner in the fields of strategy and communications, this might help you make informed decisions.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Your brand's DNA is what your communication, your hiring strategy, your media strategy, and your organisational movements are based on. Here's a short how to on decoding your brand's DNA, If you are a beginner in the fields of strategy and communications, this might help you make informed decisions.
Strategic Brand Shift for Desai Brothers Namkeen Lokusdesign
Enabling a legacy brand to achieve deeper penetration within its existing markets and become future ready by diversifying beyond its established businesses
A brand is not developed overnight, it struggles through various factors and rises by implementing various strategies. Hers is success story of one such brand Maggi and the strategies it devices.
Case Study, using fictional “Gray’s Cookies” brand to complete a business review, which is the first stage of our overall Beloved Brands planning process.
This was done as part of my Advertising and Sales Promotion Course. It explains Copywriting and Storyboarding with the help of one of my favorite ADs, 'Dumb Ways to Die'.
Good Governance Leads To Flourish Society & Nation (BS SAP)Neil Mathew
Our 10th Semester BS SAP (Behavioural Science - Social Awareness Program). This included a presentation, a hand-made poster, a survey and a short video.
My Presentation on the Corporate Entrepreneurship seen at WIPRO. It starts with a brief idea of how WIPRO started, the opportunities utilized, the challenges faced and how those issues were ingeniously resolved.
This was presented as part of the Corporate Entrepreneurship Course by the B.Tech + MBA batch (Dual Degree) (2010-2015), Amity University, comprising of ACHYUT CHANDRA, NEIL MATHEW, SHIKHAR AGNIHOTRI, SHOUMIK GOSWAMI and UTSAV KHURANA.
Consumer Perception of Job Seekers in updating their Job Profiles on Job PortalsNeil Mathew
The presentation used for my Summer Internship Project Viva.
I did my Internship this year at Monster.com India Pvt Ltd. I conducted a survey and analyzed the results using SmartPLS to assess why Job Seekers do not update their Job Profile Information.
How OLX changed the consumer involvement in the Scrap MarketNeil Mathew
Our Presentation for 'Consumer Behaviour' Class.
Topic: 'How OLX changed the consumer involvement in the Scrap Market'
Group Members: KRATIKA TOMAR, NEIL MATHEW, RAGHAV DUDEJA, SURBHI PURI
The Powerpoint presentation I used for the INK TALK session during the Grand Finale of 'Accenture Innovation Jockeys 3' (Powered by Yahoo).
I was the Category Winner in 'Digital Government', among 1300 entries from about 400 colleges across India.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2. 2
USP OF THE PRODUCT
• Ever heard of the Fortune Cookies of China?
Every Cookie has a slip of paper inside with some words of
wisdom that is relevant and can be applied to your current life.
• Why not do something
similar in India?
Who wouldn’t buy or at least
try a delicious biscuit with a
Horoscope message inside?
4. 4
TARGET AUDIENCE
For all age-groups:
Primarily Youth and Adults
For horoscope-seekers
Two types of distributions:
1. One for each Zodiac/Sun Sign
2. One for each Domain (Career,
Love, etc)
For Variety-Seekers
Those looking to try something new
7. 7
COMPETITORS
Indian Biscuit Industry - Major Players and brand
Britannia Parle Sunfeast Priyagold Anmol
Tiger Parle G Milky Magic Butterbite Yummy
50-50 Monaco Marie Light Classic cream Dilkhush
Good day Hide and Seek Golden Bakery Bourbon Cream Golmol
Bourbon
Hide and Seek
Bourbon
Dark fantasy Big Boss Butter cookies
Mariegold Parle Mariee Glucose Marie Lite Gluco Power
Treat Nimkin Dream cream Magic Gold Snackles
Milk bikis Golden Arcs Snacky CNC Milkmade
Nutrichoice Krackjack Sweet'n Salt Cheese cracker Funfill
Timepass Kreams Nice Snacks Zig Zag 2 in 1
Little Hearts
Hide and Seek
Milano
Benne vita
Flaxseed
Don Thin Arrowroot
Nice Time Milk Shakti Special Coconut Crunch Tip Top
8. 8
MARKETING STRATEGY
• Most Indians are firm believers of
Fortune Goddess and follow
Tarot Cards, Palm Reading,
Daily Horoscopes, etc.
• No other competitor has such a
USP of Fortune Cookies.
• Outcome – In India, Fortune Cookies are a fairly new
concept and has a potential market for such product.
9. 9
MARKETING STRATEGY
• To design an effective
and attractive package
to draw the attention of
the customers
• To collaborate with
famous stars for
endorsing the brand.
• To have stalls put up at
various malls offering
free samples.
10. 10
PRICING STRATEGY
• Rs 6 per Cookie
Entry Pricing Strategy >
Penetration pricing
To offer very low up-front prices
to attract customers from
competitors or in the open
market.
Over time, gradually increase
pricing once the product gets
established.
11. 11
DISTRIBUTION STRATEGY
DIRECT TO END
USERS
SELL THROUGH A
DEALER NETWORK
SELL THROUGH A
VAR (VALUE-ADDED
RESELLER)
Sell this line
directly to end-
users through a
website and
marketing
campaigns.
Sell a product
through a
geographical
network of
dealers who
sell to end-
users in their
areas.
Sell a product to
a company who
bundles it with
services or other
products and
resells it.