Sterling Kane aims to become the Warby Parker of men's leather goods by eliminating middlemen costs. The founders have extensive experience in leather supply chains. They plan to source high-quality materials directly from suppliers and manufacturers to produce luxury goods at 40-60% lower prices than competitors. By selling online and making products to order, they can cut costs while maintaining quality. Projections show Sterling Kane reaching $10M in revenue and $4.2M in profits by 2017 with an initial $350k investment. The founders are seeking angel funding and introductions to scale e-commerce companies.
1) The document discusses branding strategies for an Italian luxury brand called Goddess that deals in leather goods, shoes, ready-to-wear, jewelry and watches.
2) It analyzes the brand's target demographic as higher income females aged 26-40 from the US, Europe, China, Japan and the Middle East and profiles a target customer named Hazel.
3) The document outlines the brand's elements including its traditional logo, potential slogan, website URL, brand character, and packaging design.
The document discusses factors that influence luxury handbag brands and consumers. It notes that luxury brands must differentiate themselves through quality, craftsmanship, style, limited production, and marketing. Celebrities also play a large role in influencing fashion trends and purchase intent. The increase in new luxury consumers has allowed brands to expand their price ranges to attract different consumer segments while maintaining prestige. Future research on luxury handbags could evaluate marketing strategies, socioeconomic influences on purchase intent, and test hypotheses through surveys and focus groups to better understand how brands can appeal to consumers.
This case study analyzes Elie Saab's competitive positioning in the luxury fashion industry. Elie Saab primarily competes in the haute couture and high-end luxury segment against other luxury fashion houses. It targets super wealthy customers, especially celebrities and royalty. While haute couture is its core business, Elie Saab has expanded into ready-to-wear, accessories, and other luxury products. It uses various modes of entry internationally including licensing, partnerships, and company-owned stores. The growing Asian luxury market, especially China, presents opportunities for future growth. Elie Saab must balance maintaining its luxury brand image while expanding into more accessible and higher volume product lines.
This document provides a digital marketing audit for the fashion brand LAVIN. It includes an analysis of LAVIN's brand recognition in China through search volume, social buzz, and brand presence on social media platforms like Sina Weibo. It finds that LAVIN has lower search volume and social mentions than top competitors. The document also analyzes what Chinese netizens discuss about LAVIN and identifies strengths, weaknesses, opportunities, and threats. It proposes a 6-month and long-term digital strategy focused on improving brand awareness through social media, search, and display campaigns. An estimated 12-month media budget of 9.14 million yuan is also provided.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
Luxury Goods in Emerging Markets 2013 - Competitive Analysisvy1230
The document analyzes luxury brands' performance in 2012. Data shows Bottega Veneta had the highest revenue growth at 33%, followed by Prada at 29%. The analysis then examines specific brands like Prada and Burberry, outlining their resources, capabilities and value creation strategies. Prada focuses on fabric innovation, art collaborations and avant-garde design. Burberry pioneered digital marketing and builds its British heritage through music events and casting British celebrities. Both brands emphasize high quality craftsmanship.
This document provides an overview and analysis of the Kenzo brand identity and a proposed marketing plan. It includes a review of past creative directors and their directions for the brand. A market survey analysis examines customer perceptions and competitors. The proposed marketing plan covers the 4Ps of product, price, place, and promotion. It outlines the business model, financial information, SWOT analysis, and a vision for Kenzo in 2020 with pop-up stores, a new collection, and e-communication strategies.
1) The document discusses branding strategies for an Italian luxury brand called Goddess that deals in leather goods, shoes, ready-to-wear, jewelry and watches.
2) It analyzes the brand's target demographic as higher income females aged 26-40 from the US, Europe, China, Japan and the Middle East and profiles a target customer named Hazel.
3) The document outlines the brand's elements including its traditional logo, potential slogan, website URL, brand character, and packaging design.
The document discusses factors that influence luxury handbag brands and consumers. It notes that luxury brands must differentiate themselves through quality, craftsmanship, style, limited production, and marketing. Celebrities also play a large role in influencing fashion trends and purchase intent. The increase in new luxury consumers has allowed brands to expand their price ranges to attract different consumer segments while maintaining prestige. Future research on luxury handbags could evaluate marketing strategies, socioeconomic influences on purchase intent, and test hypotheses through surveys and focus groups to better understand how brands can appeal to consumers.
This case study analyzes Elie Saab's competitive positioning in the luxury fashion industry. Elie Saab primarily competes in the haute couture and high-end luxury segment against other luxury fashion houses. It targets super wealthy customers, especially celebrities and royalty. While haute couture is its core business, Elie Saab has expanded into ready-to-wear, accessories, and other luxury products. It uses various modes of entry internationally including licensing, partnerships, and company-owned stores. The growing Asian luxury market, especially China, presents opportunities for future growth. Elie Saab must balance maintaining its luxury brand image while expanding into more accessible and higher volume product lines.
This document provides a digital marketing audit for the fashion brand LAVIN. It includes an analysis of LAVIN's brand recognition in China through search volume, social buzz, and brand presence on social media platforms like Sina Weibo. It finds that LAVIN has lower search volume and social mentions than top competitors. The document also analyzes what Chinese netizens discuss about LAVIN and identifies strengths, weaknesses, opportunities, and threats. It proposes a 6-month and long-term digital strategy focused on improving brand awareness through social media, search, and display campaigns. An estimated 12-month media budget of 9.14 million yuan is also provided.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
Luxury Goods in Emerging Markets 2013 - Competitive Analysisvy1230
The document analyzes luxury brands' performance in 2012. Data shows Bottega Veneta had the highest revenue growth at 33%, followed by Prada at 29%. The analysis then examines specific brands like Prada and Burberry, outlining their resources, capabilities and value creation strategies. Prada focuses on fabric innovation, art collaborations and avant-garde design. Burberry pioneered digital marketing and builds its British heritage through music events and casting British celebrities. Both brands emphasize high quality craftsmanship.
This document provides an overview and analysis of the Kenzo brand identity and a proposed marketing plan. It includes a review of past creative directors and their directions for the brand. A market survey analysis examines customer perceptions and competitors. The proposed marketing plan covers the 4Ps of product, price, place, and promotion. It outlines the business model, financial information, SWOT analysis, and a vision for Kenzo in 2020 with pop-up stores, a new collection, and e-communication strategies.
Burberry is a luxury British fashion house established in 1856 known for its trench coats and distinctive check pattern. While Burberry struggled with negative associations in the 1970s, recent leadership has helped reinvent the brand through selective distribution, celebrity partnerships, and viral marketing that emphasize the brand's luxury quality and exclusivity.
I chose to use luxury brand Burberry as the focus of this assignment, I was required to examine the brands marketing communications focusing on USP, competitors, methods of marketing, diffusion ranges etc.
I then had to identify a gap in the market to warrant a new diffusion range providing an outline of the target audience and product range and developing a PR campaign and materials for a named PR activity or event.
The document proposes strategies for Céline to transition from an offline to online brand presence. It discusses refining the website to provide more sensory experiences like 360-degree product views. It also suggests launching an online boutique for purchasing bags and accessories, creating official social media accounts, adding tablets in stores, using QR codes to link physical and digital experiences, offering personal appointments with shoppers, and enabling virtual reality shopping tours. The overall goal is to recognize evolving customer preferences, meet expectations, and transition Céline from solely offline to having both online and offline brand experiences.
Comparative costumer profile (Hermès & Gucci) Ava Mihaylova
Comparative costumer profile (Hermès & Gucci)
Research based on flagship stores visits in Italy, France and Switzerland, mystery shopping experiences, company visits in Florence and Paris.
Executive Master in Luxury Goods Management at Università Cattolica del Sacro Cuore of Milan
Prada's target audiences are high-income individuals aged 35-50 with outstanding artistic tastes who are interested in innovative, luxury goods. The document recommends using social media, internet marketing, and a mobile strategy to enhance loyalty among current customers and attract new customers. Specifically, it suggests creating social media content tailored for different platforms, blogging to provide in-depth stories, using search engine optimization on relevant keywords, and developing a mobile app for easy access to brand information and news. Key performance metrics include social media engagement, website traffic from posts, mobile app usage, and sales. The annual digital marketing budget is proposed to be allocated across these various channels.
This case study examines luxury brand Dolce & Gabbana's use of the content marketing platform Swide to engage audiences. Swide allowed D&G to create magazine-style content, newsletters, videos and social media to provide a personalized experience reflecting the brand's elegance and style. By making content context-aware and dynamically rendering it based on user attributes, D&G was able to double online sales through deeper audience engagement with the brand across multiple channels.
This document provides a strategic branding plan for the COS fashion brand launched by H&M. It includes an environmental scan noting COS's resources as part of H&M but independent brand positioning. Objectives are to target an upscale market with classic, high-quality clothing. The strategy enters the middle market with affordable prices and luxury quality. Key audiences are discerning, style-conscious men and women seeking upgraded fabrics and fits. Messaging emphasizes clean, modern silhouettes through lifestyle photography and store designs that vary by location. Tactics include catalogues, websites, and immersive retail experiences to connect with customers.
Burberry Case Study examines Burberry's competitive position and strategies under CEO Angela Ahrendts. It analyzes changes Ahrendts made, including tightening control over licensing and distribution. The document defines Burberry's target customer as those seeking functional luxury who prefer classic styles. It explores how Burberry can respond to popularity among non-target customers without devaluing the brand. The case study also evaluates Burberry's 'Brit' perfume launch and what other product categories it should enter.
This document outlines a business plan for a new handbag brand called "P@n$#! Handbags" in India. It discusses the major players in the Indian handbag market and market research showing increasing demand. The objectives are to make Indian women look classy and trendy while being a loyal handbag brand. A SWOT analysis and marketing mix are presented, targeting college girls, housewives, teens and working women. The plan discusses product segmentation, positioning, differentiation and marketing channels. Budgets are outlined for equipment, furniture, and total capital and means of financing.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Hidesign is a classy and sophisticated premium brand which is well known for its craftsmanship and premium products. Hidesign apart from this is a nature friendly brand offering only eco-friendly product. Products being all handmade add to the exclusivity of the brand.
The document discusses the macro environment, social/technological factors, and marketing ethics of ASOS, Net-a-porter, and Urban Outfitters. It analyzes their target markets, brands, visual merchandising, customer service, and SWOT. ASOS and Net-a-porter target younger consumers and focus on fashion/trends while Urban Outfitters targets a slightly older hipster demographic. All emphasize ethical sourcing and environmental sustainability.
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
The document discusses the strategies of an Indian leather brand. It plans to establish 30 outlets worldwide to boost its brand image and global presence. It also aims to expand its domestic market in India by focusing on urban areas with growing incomes and brand consciousness. While expanding globally and domestically could increase sales volumes and revenues, entering the low price market may dilute the brand and alienate loyal customers, as quality may suffer and it is not the brand's strength. The recommendations include global expansion through exclusive brand outlets and retail stores while maximizing opportunities in domestic airports and events through relationship marketing and ambush marketing.
Research & Creative Brief Proposal for Accessories Brand Allure Ena Teo Jia En
Individual Branding Project
Brand Creation and Marketing Research
Case Studies includes H&M, Helen and Diva
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
5 luxury market trends in Southeast Asia (July 2013)Publicis Beijing
Publicly available knowledge on the luxury market is typically global in nature, or focuses only on the big markets in Asia like China. However, Southeast Asia holds opportunity. This deck has been prepared specifically to provide some insight to mid-range luxury brands looking to enter the Southeast Asian markets. PLEASE CREDIT AUTHOR AND BBDO SINGAPORE IF YOU WISH TO REUSE THE INFORMATION IN THIS DECK. Thanks!
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Biaten is a concept store in Singapore that aims to provide whimsical, exclusive designer fashion and quality services to women aged 20 to 50. It will feature a cupcake cafe and interior designed to be novel, fun and magical. Biaten will source local and international designers with unique styles not found elsewhere to target fashion-forward customers. It seeks to encourage self-expression through daring outfits and hopes to establish itself as a global brand with stores worldwide starting in Asia.
Victoria's Secret South Korean Market Entry Strategy Taylor Clayton
This presentation outlines an international market entry strategy for my International Marketing course at Pepperdine University. The report was completed with three other classmates, and provides an international market entry strategy for Victoria's Secret to South Korea. The content of the report is the result of a collaborative effort, however, I was responsible for the PowerPoint composition. Our Professor, Dr. Frank Sadighian, praised the report, noting that we exceeded the necessary deliverables.
This presentation outlines a business plan for a plastic and jute bag manufacturing company. The objectives are to create a pollution-free environment using eco-friendly jute products, produce affordable bags and fashionable jute goods, and generate profit. The company will produce various jute products like bags, folders, and handbags to meet market demand for sustainable alternatives to plastic. There is potential for growth given increasing awareness of plastic's harms and consistency in demand for decorated jute bags domestically and internationally.
Burberry is a luxury British fashion house established in 1856 known for its trench coats and distinctive check pattern. While Burberry struggled with negative associations in the 1970s, recent leadership has helped reinvent the brand through selective distribution, celebrity partnerships, and viral marketing that emphasize the brand's luxury quality and exclusivity.
I chose to use luxury brand Burberry as the focus of this assignment, I was required to examine the brands marketing communications focusing on USP, competitors, methods of marketing, diffusion ranges etc.
I then had to identify a gap in the market to warrant a new diffusion range providing an outline of the target audience and product range and developing a PR campaign and materials for a named PR activity or event.
The document proposes strategies for Céline to transition from an offline to online brand presence. It discusses refining the website to provide more sensory experiences like 360-degree product views. It also suggests launching an online boutique for purchasing bags and accessories, creating official social media accounts, adding tablets in stores, using QR codes to link physical and digital experiences, offering personal appointments with shoppers, and enabling virtual reality shopping tours. The overall goal is to recognize evolving customer preferences, meet expectations, and transition Céline from solely offline to having both online and offline brand experiences.
Comparative costumer profile (Hermès & Gucci) Ava Mihaylova
Comparative costumer profile (Hermès & Gucci)
Research based on flagship stores visits in Italy, France and Switzerland, mystery shopping experiences, company visits in Florence and Paris.
Executive Master in Luxury Goods Management at Università Cattolica del Sacro Cuore of Milan
Prada's target audiences are high-income individuals aged 35-50 with outstanding artistic tastes who are interested in innovative, luxury goods. The document recommends using social media, internet marketing, and a mobile strategy to enhance loyalty among current customers and attract new customers. Specifically, it suggests creating social media content tailored for different platforms, blogging to provide in-depth stories, using search engine optimization on relevant keywords, and developing a mobile app for easy access to brand information and news. Key performance metrics include social media engagement, website traffic from posts, mobile app usage, and sales. The annual digital marketing budget is proposed to be allocated across these various channels.
This case study examines luxury brand Dolce & Gabbana's use of the content marketing platform Swide to engage audiences. Swide allowed D&G to create magazine-style content, newsletters, videos and social media to provide a personalized experience reflecting the brand's elegance and style. By making content context-aware and dynamically rendering it based on user attributes, D&G was able to double online sales through deeper audience engagement with the brand across multiple channels.
This document provides a strategic branding plan for the COS fashion brand launched by H&M. It includes an environmental scan noting COS's resources as part of H&M but independent brand positioning. Objectives are to target an upscale market with classic, high-quality clothing. The strategy enters the middle market with affordable prices and luxury quality. Key audiences are discerning, style-conscious men and women seeking upgraded fabrics and fits. Messaging emphasizes clean, modern silhouettes through lifestyle photography and store designs that vary by location. Tactics include catalogues, websites, and immersive retail experiences to connect with customers.
Burberry Case Study examines Burberry's competitive position and strategies under CEO Angela Ahrendts. It analyzes changes Ahrendts made, including tightening control over licensing and distribution. The document defines Burberry's target customer as those seeking functional luxury who prefer classic styles. It explores how Burberry can respond to popularity among non-target customers without devaluing the brand. The case study also evaluates Burberry's 'Brit' perfume launch and what other product categories it should enter.
This document outlines a business plan for a new handbag brand called "P@n$#! Handbags" in India. It discusses the major players in the Indian handbag market and market research showing increasing demand. The objectives are to make Indian women look classy and trendy while being a loyal handbag brand. A SWOT analysis and marketing mix are presented, targeting college girls, housewives, teens and working women. The plan discusses product segmentation, positioning, differentiation and marketing channels. Budgets are outlined for equipment, furniture, and total capital and means of financing.
Luxury brands have always been a fascinating sector and luxury brand marketing one of the most complicated disciplines.
Packaged as the 8 P’s of luxury brand marketing, this article attempts to bring together the elements and interplay between the principles that are employed in the luxury brand marketing mix.
Hidesign is a classy and sophisticated premium brand which is well known for its craftsmanship and premium products. Hidesign apart from this is a nature friendly brand offering only eco-friendly product. Products being all handmade add to the exclusivity of the brand.
The document discusses the macro environment, social/technological factors, and marketing ethics of ASOS, Net-a-porter, and Urban Outfitters. It analyzes their target markets, brands, visual merchandising, customer service, and SWOT. ASOS and Net-a-porter target younger consumers and focus on fashion/trends while Urban Outfitters targets a slightly older hipster demographic. All emphasize ethical sourcing and environmental sustainability.
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
The document discusses the strategies of an Indian leather brand. It plans to establish 30 outlets worldwide to boost its brand image and global presence. It also aims to expand its domestic market in India by focusing on urban areas with growing incomes and brand consciousness. While expanding globally and domestically could increase sales volumes and revenues, entering the low price market may dilute the brand and alienate loyal customers, as quality may suffer and it is not the brand's strength. The recommendations include global expansion through exclusive brand outlets and retail stores while maximizing opportunities in domestic airports and events through relationship marketing and ambush marketing.
Research & Creative Brief Proposal for Accessories Brand Allure Ena Teo Jia En
Individual Branding Project
Brand Creation and Marketing Research
Case Studies includes H&M, Helen and Diva
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
5 luxury market trends in Southeast Asia (July 2013)Publicis Beijing
Publicly available knowledge on the luxury market is typically global in nature, or focuses only on the big markets in Asia like China. However, Southeast Asia holds opportunity. This deck has been prepared specifically to provide some insight to mid-range luxury brands looking to enter the Southeast Asian markets. PLEASE CREDIT AUTHOR AND BBDO SINGAPORE IF YOU WISH TO REUSE THE INFORMATION IN THIS DECK. Thanks!
Topshop (A Marketing Management Project for MBA)mahakhalid1
Topshop a retail phenomenon on the high street, enjoying a huge growth in sales profits and carving out a distinctive personality with an individual brand mix. Topshop has received numerous accolades in recent years - style bible 'The Face' called Topshop "a dream factory that initiates and innovates, and creates its own fashion"
The Strategic business unit proposed for this project is Clothes & Accessories for Working Individuals by the name of Working Class H2T. TOPSHOP is already in the market with clothing lines for men & women, this particular niche will augment its dominance in the market for working class fashion.
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Biaten is a concept store in Singapore that aims to provide whimsical, exclusive designer fashion and quality services to women aged 20 to 50. It will feature a cupcake cafe and interior designed to be novel, fun and magical. Biaten will source local and international designers with unique styles not found elsewhere to target fashion-forward customers. It seeks to encourage self-expression through daring outfits and hopes to establish itself as a global brand with stores worldwide starting in Asia.
Victoria's Secret South Korean Market Entry Strategy Taylor Clayton
This presentation outlines an international market entry strategy for my International Marketing course at Pepperdine University. The report was completed with three other classmates, and provides an international market entry strategy for Victoria's Secret to South Korea. The content of the report is the result of a collaborative effort, however, I was responsible for the PowerPoint composition. Our Professor, Dr. Frank Sadighian, praised the report, noting that we exceeded the necessary deliverables.
This presentation outlines a business plan for a plastic and jute bag manufacturing company. The objectives are to create a pollution-free environment using eco-friendly jute products, produce affordable bags and fashionable jute goods, and generate profit. The company will produce various jute products like bags, folders, and handbags to meet market demand for sustainable alternatives to plastic. There is potential for growth given increasing awareness of plastic's harms and consistency in demand for decorated jute bags domestically and internationally.
Handbag Obsessions is a wholesaler of handbags located in New York that is seeking funding to expand. They market various styles of handbags to target professional women ages 30-55 with household incomes over $40,000. Their goals are to generate $1 million in sales within 3 years, achieve net profits of $50,000 by year 2 and $150,000 by year 3, and become the top handbag company in the US. They plan to expand using various marketing, advertising, and relationship building strategies.
business plan - paper and cloth bags manufacturing (PAC BAGS)Shubham Parsekar
This document provides a business plan for PAC Bags Pvt Ltd, a company that will manufacture and sell customized paper and cloth bags. The company aims to provide an eco-friendly alternative to plastic bags by offering bags that are biodegradable and reusable. PAC Bags will initially produce and sell general sized paper and cloth bags, and will also offer customers the option to customize bags with messages, logos, or specific sizes/designs. The business plan outlines PAC Bag's product descriptions, industry analysis, marketing strategy, operations, financial projections, and human resources planning.
The document provides an analysis of Prada's brand strategy. It begins with a brief history of the brand from its founding in 1913 to its expansion globally in the 1990s under Miuccia Prada. It then performs a SWOT analysis, identifying strengths such as a loyal audience and global store presence, weaknesses like high reliance on leather goods, opportunities like growth in Asian markets, and threats from competitors. Finally, it proposes three strategic recommendations: expanding further into high-growth markets, enhancing its digital and online presence, and pursuing co-branding or product alliances with other fashion brands.
The document provides an executive summary for a proposed coffee shop called Coffee Spot Café to be opened in Connersville, Indiana. The café will offer a variety of coffee drinks, teas, baked goods and breakfast sandwiches. The goals are to become well-known locally and potentially expand to other locations or add catering. The SWOT analysis identifies strengths, weaknesses, opportunities and threats. Financial needs are estimated and the business will be run as a sole proprietorship. Market research identifies the target market and competition. A marketing strategy and break-even analysis are also included.
Being the text of the ministerial address by
H.E. Dr. Kayode Fayemi, CON
Minister of Mines and Steel Development
Federal Republic of Nigeria
at the
iPAD Nigeria Mining Week
Miners Association of Nigeria;
in partnership with Dolf Madi Consulting;
and in association with PricewaterhouseCoopers and Spintelligent
Sheraton Hotel, Abuja, Nigeria | Tuesday, October 25, 2016
Stopping corruption in nigeria, my opinionPhilip Alabi
The document discusses the pervasive corruption in Nigeria and its effects. It argues that (1) Nigeria has built a society that requires its citizens to engage in corruption to survive and function; (2) political leaders are detached from the problems facing citizens and instead prioritize their own interests; and (3) reforms are needed to address corruption, including political responsibility laws, salary reductions for politicians, civil service restructuring, and privatization.
The document summarizes Nigeria's mining sector investment promotion brochure. It provides an overview of Nigeria's economy and dependence on oil/gas. The mining sector currently contributes little to GDP but has significant potential. It outlines Nigeria's diverse mineral resources and 44 identified mineral types. The government aims to diversify the economy and has identified several strategic minerals like gold, bitumen and coal to focus on developing the mining sector.
This document outlines the 20-year strategic plan for Bags-to-Go, a bag reselling business. The plan details the vision, mission, roles and branding strategy. It identifies target customers as individuals aged 15-50 from various backgrounds. Strategies include building symbiotic relationships with customers through empathy, listening, and accepting responsibility. The plan aims to make Bags-to-Go a successful long-term business that allows the owner to achieve personal and financial goals over 20 years.
This document discusses three species important to islands and ocean species: dalo (taro), kura (noni), and mokosoi. It provides details on the description, origins, distribution, cultivation, and cultural significance of each. Dalo is a staple food crop in Fiji that plays an important role in cultural ceremonies. It is threatened by diseases and pests but is also exported as a cash crop. Kura is a medicinal plant used widely in Polynesia and throughout the tropics. Traditional methods are used to extract noni juice from its ripe fruit. Mokosoi is discussed less but is used for garlands, perfumes, and other purposes. Overall, the document examines the
Founded in 1906 in China, Li & Fung has grown to become the world's leading supply chain management firm, managing global supply chains for retailers and brands. It is family owned and operated, currently led by Victor Fung and William Li. Li & Fung provides a range of supply chain services including product development, sourcing, manufacturing, quality control, and shipping. It sources products globally and serves customers across industries including apparel, home goods, toys and others. Through strategic acquisitions, Li & Fung has expanded its geographic reach and service offerings.
Second prize business plan @ the First NIDA business analytics and data scien...BAINIDA
Second prize business plan @ the First NIDA business analytics and data sciences contest
ผู้ที่ได้รางวัลรองชนะเลิศอันดับ 1
1.นางสาวทอฝัน แหล๊ะตี สาขาประกันภัย
2.นางสาวผัลย์สุภา ศิริวงศ์นภา สาขาไอที
3.นางสาวนรีรัตน์ ตรีชีวันนาถ สาขาสถิติ
จากจุฬาลงกรณ์มหาวิทยาลัย คณะพาณิชยศาสตร์และการบัญชี
Tricare echo ppt brief from efmp training conferenceNavyEFMP
The ECHO program provides extended care benefits for military dependents with qualifying medical conditions. To be eligible, dependents must have a moderate to severe disability and be registered in the Exceptional Family Member Program. Covered benefits include applied behavioral analysis therapy, durable medical equipment, assistive services, and in-home skilled nursing. Cost shares vary based on the active duty sponsor's pay grade, up to a maximum annual benefit of $36,000 per dependent. Regional contacts are provided for beneficiaries to learn more about the ECHO program.
John Noble of Best Buy faces a strategic decision on implementing a dual-brand strategy in China after acquiring a majority stake in Five Star, China's third largest electronics retailer. Best Buy had successfully used a dual brand strategy in Canada previously. Noble must determine if it will work in China given differences in the market and consumer behavior compared to Canada. Best Buy has done extensive research on the Chinese market and competitors. It believes factors like consumer centricity, universal appeal of dual branding, standardized operations, and after-sales service through Geek Squad position it well to replicate the dual brand model in China if it tailors the strategy to China's unique economic and consumer conditions.
1. eBags is an online retailer specializing in bags and luggage. It sells over 30,000 products from 500 brands and has sold over 6.7 million bags.
2. eBags uses two supply chain models: a drop-ship model for 85% of orders and an inventory model for 15% of orders stored in a Texas warehouse.
3. eBags is considering expanding into the European market and footwear category but faces challenges with international expansion, developing footwear expertise, and managing multiple supply chains. Expanding carefully into these areas may provide new growth opportunities.
Burberry is a global luxury brand known for its British heritage and iconic trench coats. The company designs and markets apparel and accessories through retail, digital commerce, wholesale, and licensing channels worldwide. While Burberry has faced challenges maintaining a consistent brand image and countering counterfeiting, under new leadership in the 1990s it repositioned itself and saw success. It continues working to manage popularity and growth in a sustainable way.
The document provides an overview of Walmart's history, operations, strategies for international expansion, and lessons learned. It discusses Walmart's vision, mission, and goals, as well as its business model, value chain, and key competitive advantages. Regarding internationalization, the document examines Walmart's reasons for expanding abroad, entry decisions, examples of success in Mexico and Canada, and failures in Germany and India. Overall, the document analyzes Walmart's path to becoming a global retailer and identifies factors for successful international transfer of core competencies.
Vintage Elle is an online felt handbag company. Their business plan outlines launching a line of felt tote bags, clutches, crossbodies and laptop bags. They will source manufacturing from a partner in China and distribute products through Amazon. Financial projections estimate $4875 in revenue the first year, growing to $9355 by year 5, with net incomes of $2643 and $5942 respectively. The plan also includes sections on marketing, operations, social responsibility and implementation.
Paul Grangaard, President and CEO of Allen Edmonds Shoe Corp.BizTimes Media
The annual Economic Trends Event, presented by BizTimes Milwaukee, hosts a vibrant discussion between prominent Wisconsin business leaders, state representatives, and industry experts on the state of the economy. This annual event includes a macroeconomic outlook on the economy from Michael Knetter, Ph.D., the Albert O. Nicholas dean at the University of Wisconsin School of Business in Madison.
This document outlines a marketing campaign to reposition Coleman camping pads as higher-end outdoor gear. The campaign targets two primary groups: affluent outdoor enthusiasts aged 55-64 looking for comfort, and younger adventurers valuing quality. Key insights note the older target's nostalgia for family camping and desire for comfort. The campaign centers on the message "Roughing it in comfort" and introduces a new "Pro Series" sub-brand emphasizing durability. Strategies include print ads, social media using #RockAndSoftPlace, PR partnerships with Red Cross, celebrity endorsements, and guerilla product testing events. The campaign aims to increase Coleman's credibility among premium outdoor brands.
This document summarizes information about Denim Library, a boutique store in Omaha, NE that sells premium denim brands. It describes the store's target market as married women ages 20-30s with young children and high incomes. It then provides descriptions of several denim brands carried by the store. The rest of the document outlines the store's product pricing strategy, promotional strategy, competitor analysis, and considerations around boosting margins if a popular product needs to be rushed via air shipment.
Cosmetics, baby gear, caskets, and socks are among the physical goods categories ripe for e-commerce led disruption.
Source: https://www.cbinsights.com/blog/category-killer-ecommerce-startups/
The document discusses various strategies for individual products and multiple products. It covers individual product concepts including types of products, core benefit propositions, and the components of an actual product like features, quality, design, packaging and branding. It also discusses augmented products. For multiple products, it discusses product mix concepts and the Boston Consulting Group matrix for analyzing product portfolios.
Joseph Abboud is a global luxury lifestyle brand known for men's tailored clothing. Some key points:
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3) Joseph Abboud has a unique positioning as a modern alternative that bridges European sophistication and American style at affordable price points.
- Port of Miami Boutique is a women's clothing and accessories boutique in Nassau, Bahamas targeting women ages 15-30 with disposable income. Its mission is to provide an inexpensive yet pleasant shopping experience that boosts customers' confidence and beauty.
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Kit Culture is a menswear startup that produces casual apparel focusing on versatility, sustainability, and limited product runs. It aims to appeal to younger males who care more about mission, design, and sustainability than fast fashion brands. While other menswear startups focus on business models over product differentiation, ethics, and sustainability, Kit Culture believes its approach of sustainability, accessibility, and scarcity through limited releases can achieve long-term success by keeping customers engaged with compelling product stories. Based on early results with limited resources, Kit Culture forecasts over $250k in annual revenue in 2019 with additional funding to expand product selection and storytelling.
Cover & Carry - Internet Business Marketing PlanOwen Moore
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Columbia Sportswear is considering expanding into the snowboarding industry by acquiring a premium snowboard manufacturer and marketing snowboards under the Columbia brand name to leverage its reputation for quality outdoor gear. The plan is to target regular snowboarders in the US and Europe with high performance snowboards priced competitively that convey Columbia's values of functionality, durability, and active lifestyle. If successful, the new snowboard line could establish Columbia as a strong competitor in the $500 million snowboarding equipment industry.
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UnityNet World Environment Day Abraham Project 2024 Press ReleaseLHelferty
June 12, 2024 UnityNet International (#UNI) World Environment Day Abraham Project 2024 Press Release from Markham / Mississauga, Ontario in the, Greater Tkaronto Bioregion, Canada in the North American Great Lakes Watersheds of North America (Turtle Island).
Bienestar Financiero al servicio de su jubilación anticipada
Pago de su 🏡
Estudio de sus hijos
Directamente a tu cuenta bancaria
Con Tesorería Auditoria Jurídica comercial
Administración de carteras
Apalancamiento Financiero
Desarrollo de tu marca personal
Acceso a Desarrollo de varias industrias
Cuentas bancarias
Estructuras Físicas en USA y en América Central
Avalado por Bolcomer
Puesto de Bolsa Comercial
Turismo
Y mucho más
Link de registro
https://business.myinfinity.global/maurod8/
https://therusnetwork.com/
Contacto:
https://goo.su/pzm1fja
Protecting Privacy in CDR Analysis: Best Practices from Experts
Business plan presentation 3.31
1. HBS Business Plan Contest Pitch
April 3, 2012
Feel free to direct any questions / inquiries to jmendal@mba2012.hbs.edu
2. Introduction
Before you dive in, three things to know…
1. Sterling Kane is the Warby Parker for
men’s leather goods. Think Gucci
quality at Calvin Klein prices
2. Team has extensive experience and
unique ‘unfair’ advantages in leather
3. What is our brand persona? Let’s just
say Sterling Kane runs in the same
circles as our friend over here
2
3. Team
Brothers with deep family roots in leather. 3rd generation in family
business, Pan American Leathers
Jayme Abe
• HBS – Class of 2012 • Pan American Leathers – VP of
Finished Product Sourcing for
• Li & Fung – World’s largest supply customers including Polo, John
chain manager for apparel / fashion Varvatos, J. Crew, and many more
household brands
• AirLinke – Founded regional air • PAL has also supplied Coach,
charter company LVMH, Hermes, etc.
• Monitor Group – Growth Strategy •AJSkins.com – Co-founded online
wholesaler, retailer of private label
• AJSkins.com – Co-founded online men’s leather goods in college
wholesaler, retailer of private label
men’s leather goods in college • Blackrock – Analyst
3
4. Problem – Retail Supply Chain 101
Product is complete Product sold to
here. Cost to Traditional Retail: customer here. Sale
produce is $50. price is $500.
Brand /
Craftsman Retailer Customer
Wholesaler
2x 2x 2.5x
The Pain is Simple:
• People pay up to 10X what it cost to produce high end leather goods
• Given relatively high cost of goods in leather, dollar markups can be ridiculous
• Examples of products we’ve sourced for brands through Pan Am Leathers:
• Nice leather bag at Nieman Marcus… Cost $500. Price $3,500
• Private label alligator belt at Dept. Store X… Cost $50. Price $400
4
5. How big is this problem?
High end men’s leather goods market is $2.7B (in U.S) and growing rapidly
Market Size Market Growth
• $2.7B market for high end U.S. men’s • ‘Mens’ category is growth engine for
leather goods business in fashion at the moment
• Calculated using data on Coach’s
sales and market share • Luxury menswear market is growing at
• Represents 14% of $19.6B U.S. ~14% / year, double the pace of luxury
luggage and leather goods market women's wear, according to Bain
Select Examples:
•“Coach is banking on more business from men…expects sales of men's products this
year to reach $400 million, and climb to $1 billion within a few years.”
• “Hugo Boss targets sales gains of 50% to €3 billion by 2015, helped by cultural shift
that has led more men to be interested in fashion and invest in appearance.”
5 Source: http://www.reuters.com/article/2012/03/29/us-usa-retail-luxury-idUSBRE82S15R20120329; http://www.wikinvest.com/stock/Coach_%28COH%29
; http://www.marketresearch.com/MarketLine-v3883/Luggage-Leather-Goods-United-States-6854915/
6. Solution – Sterling Kane
• E-commerce brand of luxury quality men’s leather goods,
priced 40-60% lower than other brands of comparable
quality (e.g., Tod’s, Gucci, Varvatos).
• Achieve price advantage by eliminating cost + risk from
value chain after the product has been created. Quality of
product never compromised.
… How do we deliver on this?
6
7. Solution – Sterling Kane
Quality – Value –
• Suppliers: Same leather, Cut Middlemen: Receive goods from
components used by leading luxury the factory and ship direct to customer.
brands Eliminates cost, markups
• Manufacturers: Same Minimize Overhead Costs:
manufacturers used by leading Predominantly online retail - no big
luxury brands stores, salespeople, etc.
• Design: Designers who have Minimize Inventory Cost, Risk:
designed for leading luxury brands Products made to order in batches
Sell only through channels which
provide us with price control:
Eliminates channel pricing conflict with
traditional retail partners
7
9. Our Edge
Keys to success Our Edge
uality Raw Materials: Quality
can’t be faked in leather. Need • 60 years in leather goods
good suppliers supply chain > network of
suppliers, manufacturers
Competitors roduction: Need to navigate
• ‘Friendly’ supplier (Pan
/ New fragmented, global, old school
American) charges us cost for
Entrants supplier network
materials!!!
• Made-to-order biz model ->
negative working capital
. Cashflow Management:
eed to control materials cost • Fashion press contacts
+ good inventory management • Story resonates – HBS, two
brothers in leather family
9 . Branding / Traffic: Press/buzz
10. Unit Economics
Current Highlights Future Improvements
• 45-50% unit gross margin
• Minimal overhead • Existing numbers based on
• Negative working capital
domestic production
Unit Economics (‘average’ product) • Currently preparing
production capabilities in
Price $200
Colombia
Cost of Goods $100
• Result will be 40-50% lower
Free Shipping $10 COGS -> GM increases to 70%
Gross Margin $90
10
11. Go to Market Strategy
3 priorities: 1) Create brand awareness 2) Establish credibility for product quality 3) Drive
sales. Have begun firing on all cylinders below with great results so far
Channel Examples
Editorial / Press • GQ, Urban Daddy, Esquire, Thrillist
Retail Editorial • Gilt, Fab, UD Perks
Retail Partnerships • Bespoke Custom Suit Co’s, Boutique Store-in-Store
Trunk Shows • HBS, university partnerships, pop-up stores
Referral Marketing • Incentives for customers to refer via FB, Twitter, e-mail
Corporate Gifts • Sell into leadership/HR of select companies
SEO • On selective, non-competitive keywords
Selective PPC • On low cost, non-competitive products
11
12. Competitive Landscape
We expect to steal share primarily from three categories of customers
a,b) Accessible Luxury and Niche High End Brand
customer: Guy who pays $1,000 for a nice leather
Quality / Brand weekender bag now gets one of comparable or higher
Perception quality for $495
High
Hermes
c) Mass market brand
Mass Luxury Fashion
Houses – Gucci, Tod’s,
customer: Guy who
Sterling Kane pays $300 for a
Louis Vuitton
decent quality
‘Accessible Luxury ‘Brands
– Coach, Cole Hann; AND briefcase from
Popular Niche Brands: Jack Johnston and Murphy
Spade, Billy Reid, now pays $275 for a
Trafalgar, John Varvatos much nicer one
Mass Market Brands –
Johnston Murphy,
Calvin Klein
Low
Low High Affordability
12
13. Financial Projections
Expect cash need of ~$350K to reach $10M in revenue and $4.2M EBIT by 2017. This
represents just 0.01% of a huge, growing, men’s luxury leather goods market
Rest of 2012 2013 2014 2015 2016 2017
Total SKUs 20 50 100 150 250 350
Total Units Sold 500 2,000 5,000 10,000 25,000 50,000
Average Price per Unit 200 200 200 200 200 200
Average GM/Unit 90 135 130 130 130 130
*Note gross margin bump as we shift production to Colombia in 2013
Total Revenue 100,000 400,000 1,000,000 2,000,000 5,000,000 10,000,000
Total Contribution 45,000 270,000 650,000 1,300,000 3,250,000 6,500,000
Personnel 38,000 250,000 620,000 680,000 960,000 1,030,000
Customer Acquisition 12,500 46,000 112,000 224,000 535,000 1,070,000
Product Development 5,000 30,000 50,000 50,000 100,000 100,000
PR 3,000 32,000 35,000 40,000 40,000 40,000
Media / Copy 3,500 5,000 7,000 9,000 9,000 9,000
Facilities - - 60,000 60,000 60,000 60,000
EBIT (17,000) (93,000) (234,000) 237,000 1,546,000 4,191,000
13
*See appendix for more detailed breakout of costs
14. Current Status
Current Status
• Product Line: Initial line developed (12 SKUs). Doubling SKU count over next 2 months
• Website: Beta is live. Re-design and significant improvements planned in next 2 months
• Press: Coverage from Urban Daddy. Sale planned with Gilt. Interest from GQ, others…
• Financial: $5,000 in sales in first month (with mediocre site, very limited selection)
Vision for Future
1. Quickly establish leadership position among e-commerce leather goods brands
3. Expand into other related product categories to become first stop for men’s
leathers goods and accessories
14
15. The Ask
1. Vote in the Business Plan Contest
• We’re serious about this. Demonstrated progress. Well positioned to
become leading e-commerce men’s accessories brand.
2. Contacts: We would appreciate introductions to…
• Angel investors: Plan to raise $200K in next few months. Cash will be
used for new product development, full time tech lead,
merchant/designer, PR agency. Candidates currently being vetted.
• People who have scaled e-commerce companies!
3. Feedback?
15
16. Appendix
SG&A and Product Development Cost Details
Rest of 2012 2013 2014 2015 2016 2017
Headcount (full time) 2 5 10 12 15 15
Founder(s) 30,000 60,000 120,000 120,000 160,000 160,000
Technical Lead 8,000 70,000 140,000 140,000 210,000 280,000
Add full time sales / marketing / social media - 60,000 60,000 120,000 120,000 120,000
Add full time designer / merchant - 60,000 120,000 120,000 180,000 180,000
Utility players - - 70,000 70,000 70,000 70,000
Customer Service - - 60,000 60,000 120,000 120,000
Logistics / Packaging / Shipping - - 50,000 50,000 100,000 100,000
Office / Warehouse
Rent - - 50,000 50,000 50,000 50,000
Utilities + Supplies 10,000 10,000 10,000 10,000
*Shared space with Pan Am Leathers until 2014
PR Management
Hire PR agency 0 20,000 20,000 20,000 20,000 20,000
Press Kit / Gifts / Samples 2,000 10,000 10,000 10,000 10,000 10,000
Events 1,000 2,000 5,000 10,000 10,000 10,000
Media / Copy
Video 2,000 3,000 4,000 5,000 5,000 5,000
Photography 1,500 2,000 3,000 4,000 4,000 4,000
Customer Acquisition
Sponsored search + Facebook Ads 2,000 5,000 10,000 20,000 30,000 60,000
Commission to Sales Partners 10,000 40,000 100,000 200,000 500,000 1,000,000
Print marketing materials 500 1000 2000 4000 5000 10000
New Product Development
Product Development Costs 5000 30,000 50,000 50,000 100,000 100,000
16
Editor's Notes
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos . Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production , manufacture , distribution , marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or A&R ); and maintains contracts with recording artists and their managers.
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos . Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production , manufacture , distribution , marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or A&R ); and maintains contracts with recording artists and their managers.
1. Scale More designers = more bargaining power with suppliers Network Effect – wholesale showroom is a 2 sided marketplace: more designers --> more buyers --> more designers… 2. Industry Relationships – Suppliers and manufacturers are highly fragmented, spread around the world Advantages to Achieving Scale : Established relationships w/ dozens of reputable brands/designers First mover advantage: No existing online wholesale showroom for high end fashion Existing SEO-optimized online retail shop – quick win to establish credibility with designers, not easily replicable Advantages in Industry Relationships: 60 years of contacts in leather goods supply chain -> extensive network of suppliers, manufacturers Exclusive ‘know-how’ in exotic leather – regulatory, etc.