Originally presented at the Benevity Users Conference in February 2018 to an audience of HR, CSR and Marketing professionals from Fortune 500 companies. Rated as one of the top presentations at the conference. Abridged version.

1. The Hidden Neuroscience of Storytelling

2. Presented by Russell Sparkman
CEO, FusionSpark Media
@FusionSpark
#ContentThatMatters
FusionSpark.com/goodness

3. “Tell me what it is you plan to do,
with your one wild and precious life?”
Mary Oliver, Poet

4. CONTEXT
CHEMISTRY
CONTENT THAT MATTERS

5. SOME STATISTICS

7. Customers, employees and
shareholders, are seeking
meaning and purpose
from whom they buy from,
work for or invest in.

8. Purpose-focused businesses
outperform competitors.

9. “Society is
increasingly turning to
the private sector and
asking that companies
respond to broader
societal challenges.”
Larry Fink, CEO
Blackrock Investments
January 16, 2018

10. The business of doing good(ness)
is good for business.

11. CONTEXT
CHEMISTRY
CONTENT THAT MATTERS

12. Cortisol
Dopamine
AWARENESS
AFFIRMATION

15. Paul Zak

17. BONDING, TRUSTING,
& GIVING.

18. Prairie Voles Meadow Voles
A real stand up kinda guy And then, there’s this dude

19. THE TRUST GAME

21. A B
My son has a
Brain Tumor.

22. CONTEXT
CHEMISTRY
CONTENT THAT MATTERS

23. Curiosity HumorSuspense Show vs Tell
Elements of Storytelling

24. Storytelling is Creative.

25. “What is our PURPOSE?”

26. 8 Tools for
Purpose-focused
Storytelling

27. 8 Tools for Purpose-focused Storytelling
Transcendental
Values-based
Unique, Competitive Adv.
Shared Value
Part of The Conversation
Show You Care
Improve Lives, Bottom Line
Be Meaningful

28. Mission and Goals
are transactional
Purpose is based upon
the transcendental

29. Purpose can be based upon
your core values, or about
providing practical value

30. Your purpose is
uniquely yours, not easily
replicated, giving you
competitive advantage

31. Purpose must be
a shared value with your
employees & customers

32. Your purpose is part
of the conversation about
your brand & your culture

33. Purpose is about showing
that you care

34. It’s not enough for businesses
to be trustworthy;
they have to be meaningful.

35. Purpose is about
improving lives while
improving the bottom line

36. Smithsonian / ComputerWorld’s
“Search for New Heroes”
For the use of information
technology to promote
positive social, economic
and environmental
change.

37. Thank you for listening!

38. Russell Sparkman
CEO, FusionSpark Media
Phone:
Email:
LinkedIn:
Facebook:
russell@FusionSpark.com
360.720.8080
/russellsparkman/
FusionSpark Media