Company Introduction DeckThursday, May 30, 13
“Educating the mind withouteducating the heart is no education at all.”AristotleThursday, May 30, 13
Who We AreFounded in 1999, FSM is a digital media network of content strategists and producers withbackgrounds in journali...
Ways We’ve Made a Difference:We are skilled at aligning brands with worthy causes through contentthat is useful and authen...
Our Legend:The key below explains the various inputs and activities that FusionSpark Mediahas contributed to the examples ...
Whidbey & Camano Islands Tourism - ViewInfographicsResearch & WritingGraphics / IllustrationKEY INPUTS:Creative IdeasConte...
Florida Springs: Protecting Nature’s Gems / Florida Dept. of Env. Protection - ViewInteractive GraphicsInteractive DesignR...
Gift of a Lifetime / Donate Life & Sponsors - ViewInteractive GraphicsInteractive DesignResearch & WritingOriginal Illustr...
Editorial & Lifestyle PhotographyMultiple ProjectsPhotography Talent NetworkContent Strategy Creative IdeasKEY INPUTS:Thur...
Video StorytellingWhidbey & Camano Islands Tourism - ViewScripts & Voiceover Video Talent NetworkKEY INPUTS: MusicThursday...
Video StorytellingGift of Life Donor Program - Anniversary Video ViewScripts & Voiceover Video Talent NetworkKEY INPUTS: M...
Instructional VideoWater Research Foundation - ViewScripts & Voiceover VideoKEY INPUTS: Research & Writing Graphics/Illust...
Journalistic WritingMultiple Projects, Multiple WritersSprings are a lot like people. Once youve spent enough time with th...
What Clients Say About Us:"As a FusionSpark Media client, Ive been impressed by their grasp of the entirecontent ecosystem...
Partial Client List:• Water Research Foundation• Toyota Motor Corporation• Seiko Epson Corporation• Wyeth Pharmaceuticals•...
Our Core Team:Russell Sparkman, President & CEORussell co-founded FusionSpark Media (FSM) in 1999, with hisbrother Kevin S...
Russell Sparkman, CEO360.720.8080 (m)russell@fusionspark.comKevin Sparkman, VP360.720.8075 (m)kevin@fusionspark.comWEST CO...
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FusionSpark Media Company Introduction Deck 5/2013

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We help clients achieve communications goals by strategically creating & distributing content that has emotional resonance and functional utility in order to inform minds, inspire hearts & influence better decision making.
Our best work is in support of causes through non-profits and government agencies, or in support of the Corporate Social Responsibility goals of brands.

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FusionSpark Media Company Introduction Deck 5/2013

  1. 1. Company Introduction DeckThursday, May 30, 13
  2. 2. “Educating the mind withouteducating the heart is no education at all.”AristotleThursday, May 30, 13
  3. 3. Who We AreFounded in 1999, FSM is a digital media network of content strategists and producers withbackgrounds in journalism (print, radio, film, TV), marketing communications and publicrelations. Our offices are in the Seattle and Philadelphia areas.Our roots run deep in the development of purpose driven, non-fiction stories and functionalcontent that educates people about products, services and causes.We help clients achieve communications goals by strategically creating & distributingcontent that has emotional resonance and functional utility in order to inform minds,inspire hearts & influence better decision making.Our best work is in support of causes through non-profits and government agencies, or insupport of the Corporate Social Responsibility goals of brands.Why We Do ItWhat We DoCore to FusionSpark Media’s culture is a passion for content with a purpose. At the end ofthe day, it’s about making a difference, for our clients ... and for us. It’s about feeling goodabout contributing to the greater good through the work that we do.Thursday, May 30, 13
  4. 4. Ways We’ve Made a Difference:We are skilled at aligning brands with worthy causes through contentthat is useful and authentic, engaging and socially relevant.We’ve trekked across a desert in August to tell online stories thatinfluenced the creation of a new Sonoran Desert National Monument.We’ve stared black tip sharks in the eye in order to create content that raisedsignificant funds for the Nature Conservancy’s protection of Palmyra Atoll.We’ve developed content that helped the Florida Department ofEnvironmental Protection influence gardeners to change their behavior toprotect Florida’s drinking water supply.Our Unique CapabilityThursday, May 30, 13
  5. 5. Our Legend:The key below explains the various inputs and activities that FusionSpark Mediahas contributed to the examples of work in this portfolio.PhotographyResearch & WritingVideo ProductionContent StrategyCreative IdeasAudio/Photo SlideshowsInteractive DesignTalent NetworkGraphics/IllustrationInformation ArchitectureScripts & VoiceoverPassion (Applies to Everything!)MusicThursday, May 30, 13
  6. 6. Whidbey & Camano Islands Tourism - ViewInfographicsResearch & WritingGraphics / IllustrationKEY INPUTS:Creative IdeasContent StrategyThursday, May 30, 13
  7. 7. Florida Springs: Protecting Nature’s Gems / Florida Dept. of Env. Protection - ViewInteractive GraphicsInteractive DesignResearch & WritingOriginal Illustration Information ArchitectureContent Strategy Creative IdeasKEY INPUTS:Thursday, May 30, 13
  8. 8. Gift of a Lifetime / Donate Life & Sponsors - ViewInteractive GraphicsInteractive DesignResearch & WritingOriginal Illustration Information ArchitectureContent Strategy Creative IdeasKEY INPUTS:Thursday, May 30, 13
  9. 9. Editorial & Lifestyle PhotographyMultiple ProjectsPhotography Talent NetworkContent Strategy Creative IdeasKEY INPUTS:Thursday, May 30, 13
  10. 10. Video StorytellingWhidbey & Camano Islands Tourism - ViewScripts & Voiceover Video Talent NetworkKEY INPUTS: MusicThursday, May 30, 13
  11. 11. Video StorytellingGift of Life Donor Program - Anniversary Video ViewScripts & Voiceover Video Talent NetworkKEY INPUTS: MusicThursday, May 30, 13
  12. 12. Instructional VideoWater Research Foundation - ViewScripts & Voiceover VideoKEY INPUTS: Research & Writing Graphics/IllustrationThursday, May 30, 13
  13. 13. Journalistic WritingMultiple Projects, Multiple WritersSprings are a lot like people. Once youve spent enough time with them, youdiscover that no two are alike; each has its own character and spirit as well asgood days and bad days. Springs also have their shining stars, where evolutionseems to have spent a bit more time making sure it got everything right. In northFlorida, that star is Wakulla Springs."Wakulla is the Mecca of springs and underwater caves," diver and filmproducer Jill Heinerth tells me. "Movies, world-record cave dives, archeologicaldiscoveries, you name it—Wakulla is where it all happened first."Excerpt - Exploring Wakulla Springs: One Small Step for Inner Space Full PostIn 1830, novelist Mary Shelley wrote about a scientist who used body parts from people who had died toconstruct a living being who was morally and physically superior to other humans. Popular culture soontransformed this book entitled "Frankenstein" into a warning about the dangers of tinkering with nature. Allsubsequent fictional depictions of transplantation have been relentlessly negative.While such negative stories often overshadow the positive, life-affirming aspects of transplantation, agrowing body of literature - letters between transplant recipients and families of donors - does capture theemotions that arise when a dead person saves someone elses life. Such letters pass through the office ofLara Moretti, director of Family Support Services at the Gift of Life Donor Program in Philadelphia.Excerpt - Finding the Healing Power of Donation Full PostBy Peter Lane TaylorBy Joel SwerdlowResearch & WritingContent Strategy Talent NetworkKEY INPUTS:Thursday, May 30, 13
  14. 14. What Clients Say About Us:"As a FusionSpark Media client, Ive been impressed by their grasp of the entirecontent ecosystem, from content strategy development to the creation of avariety of content assets, ranging from text and graphic design to scriptwritingand video production."Jill ThiareDirector of Communications and MarketingWater Research Foundation, Denver, CO"We didn’t want just a website building agency, but a content partner.That decision has definitely paid off for us."Kathleen ByarsDirector of MarketingDive Rite, Inc"We decided to engage FusionSpark, who completely transformed our ability tocommunicate on the web with content."Mike HunninghakeDirector of CommunicationsPinelands Preservation AllianceThursday, May 30, 13
  15. 15. Partial Client List:• Water Research Foundation• Toyota Motor Corporation• Seiko Epson Corporation• Wyeth Pharmaceuticals• Jackson Hole Wildlife Film Festival• Florida Department of Environmental Protection• Florida Yards and Neighborhoods Program• University of Florida• American Liver Foundation• Donate Life• Musculoskeletal Tissue Foundation• Gift of Life Donor Program• Cadence 9, Inc.• Dive Rite, Inc.• Whidbey & Camano Islands Tourism• Pinelands Preservation Alliance• Conserve Wildlife Foundation of New Jersey• Cougar Fund• New Jersey Future• Mukilteo Coffee, Inc.• Karst Productions, Inc.• MacGillivray Freeman Films, Inc.Thursday, May 30, 13
  16. 16. Our Core Team:Russell Sparkman, President & CEORussell co-founded FusionSpark Media (FSM) in 1999, with hisbrother Kevin Sparkman, to pursue the development of customcontent and web documentaries on the web.Kevin Sparkman, VP/Executive ProducerKevin is a co-founder of FusionSpark Media where hisresponsibilities include strategic planning, executive production,and business development.Jack Penland, Executive ProducerJack has a distinguished background in broadcast newsjournalism, having produced live coverage for ABC for 20 years.Jack produces and edits videos for FSM projects.Chris Baldwin, Art Director & Graphic DesignerChris is FSM’s in-house art director and graphic designer workingon both offline & online projects.Kim Barnes, Biz Dev & Project ManagementKim recently joined the FSM team bringing over 15 years of experience infilm production & tv vfx/post production business affairs & finance, crewmanagement & creative story development.Thursday, May 30, 13
  17. 17. Russell Sparkman, CEO360.720.8080 (m)russell@fusionspark.comKevin Sparkman, VP360.720.8075 (m)kevin@fusionspark.comWEST COAST EAST COASTKim Barnes, Biz Development310.922.0633 (m)kim@fusionspark.comKate Byars, Biz Development386.984.9837 (m)kate@fusionspark.comThursday, May 30, 13

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