Usually job applicants focus on open job market and positions. Although, hidden jobs make 80-90% of the recruiting market. That is why job hunt should be focused on hidden job market, hidden job positions. I will show you how.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
The document provides tips for branding and marketing yourself. It emphasizes that in today's business environment, we must all understand the importance of branding ourselves as the CEO of our own company, "Me Inc.". It encourages focusing on your own strengths and using "I" statements to back up your messages. The key is to establish your own brand and have a clear vision of how you want others to see you and describe you behind your back.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
Social Business: Project Management Institute Northern NevadaBret Simmons
The document discusses how to establish an effective personal brand and social media presence for business using principles of social business. It emphasizes that being searchable, shareable and building relationships on social media is important for business success but requires ongoing effort over several months to see results. Key recommendations include focusing on your unique value to help others, establishing your online identity across multiple platforms with your name, picture and purpose, and prioritizing providing value to customers over direct sales.
The document provides an overview of a seminar on entrepreneurship for women called "Entrepreneurette 101" presented by Laura Furtado. The seminar covers various topics over 8 weeks to help women start and grow their own businesses. It includes discussions on developing business ideas, understanding one's strengths and passions, taking risks, creating business plans, marketing strategies, and maintaining momentum. Laura shares her background and qualifications to mentor women entrepreneurs. The goal is to provide the tools to help women launch and succeed with their own smart, sexy, and successful ventures.
@MirandaM_EComm
Miranda Miller's Facebook Marketing workshop presentation on Dec 1st, 2011 at the Owen Sound and North Grey Union Public Library. Co-presenting with Gem Webb. Sections of the presentation were demonstrated on-screen or included in take-home material for participants and are not in the slides.
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
This document outlines strategies for using LinkedIn to generate leads and sales. It discusses defining target customers and contacts, connecting on LinkedIn by optimizing profiles and building a network, and engaging with contacts by sharing content, endorsements, and groups. It also covers converting connections into customers through a sales process and measuring success. The presentation provides tips, worksheets, and an action plan template to help users implement an effective LinkedIn strategy.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
The document provides tips for branding and marketing yourself. It emphasizes that in today's business environment, we must all understand the importance of branding ourselves as the CEO of our own company, "Me Inc.". It encourages focusing on your own strengths and using "I" statements to back up your messages. The key is to establish your own brand and have a clear vision of how you want others to see you and describe you behind your back.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
The document provides an agenda for a LinkedIn event focused on using LinkedIn for business purposes. The agenda includes sessions on one-to-one marketing, the power of LinkedIn, sessions for business, sales, and marketing leaders on LinkedIn, and avoiding rejection on LinkedIn. It also includes times for networking and Q&A.
Social Business: Project Management Institute Northern NevadaBret Simmons
The document discusses how to establish an effective personal brand and social media presence for business using principles of social business. It emphasizes that being searchable, shareable and building relationships on social media is important for business success but requires ongoing effort over several months to see results. Key recommendations include focusing on your unique value to help others, establishing your online identity across multiple platforms with your name, picture and purpose, and prioritizing providing value to customers over direct sales.
The document provides an overview of a seminar on entrepreneurship for women called "Entrepreneurette 101" presented by Laura Furtado. The seminar covers various topics over 8 weeks to help women start and grow their own businesses. It includes discussions on developing business ideas, understanding one's strengths and passions, taking risks, creating business plans, marketing strategies, and maintaining momentum. Laura shares her background and qualifications to mentor women entrepreneurs. The goal is to provide the tools to help women launch and succeed with their own smart, sexy, and successful ventures.
@MirandaM_EComm
Miranda Miller's Facebook Marketing workshop presentation on Dec 1st, 2011 at the Owen Sound and North Grey Union Public Library. Co-presenting with Gem Webb. Sections of the presentation were demonstrated on-screen or included in take-home material for participants and are not in the slides.
LinkedIn Strategies to Generate Leads - LinkedIn Seminar by LexisClicklexisclick
This document outlines strategies for using LinkedIn to generate leads and sales. It discusses defining target customers and contacts, connecting on LinkedIn by optimizing profiles and building a network, and engaging with contacts by sharing content, endorsements, and groups. It also covers converting connections into customers through a sales process and measuring success. The presentation provides tips, worksheets, and an action plan template to help users implement an effective LinkedIn strategy.
Slides from Elephants Abroad pilot conferenceElephantsAbroad
This document provides an introduction to starting and running a successful business. It discusses understanding motivations for going into business and understanding customer needs. Key topics covered include deciding on a business idea, setting goals and objectives, planning the business, and important skills like finance, legal considerations, marketing, and measuring results. Various exercises are included to help apply the concepts to real business situations. The overall document serves as a guide for entrepreneurs on important steps and considerations for starting and operating a business.
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
This document provides an overview of Facebook fan page marketing strategies. It recommends starting small by building a fan base deliberately and consistently over time. Key aspects to focus on include developing compelling content, responding quickly to messages, and promoting the Facebook page on your website and other marketing materials. Regular posting of new photos, videos and updates is important to keep the fan page fresh. Metrics like fan growth, customer acquisitions and engagement should be tracked to measure the effectiveness of Facebook marketing efforts.
Seattle Startup Week: Sales & Marketing on a Shoestring BudgetHeinz Marketing Inc
This document provides guidance and best practices for startups developing sales and marketing strategies. It recommends understanding customers and objectives before planning, using existing resources, reviewing priorities weekly, firing many "bullets" or initiatives, and managing sales actively. Common startup mistakes include hiring sales leadership too soon, spending on marketing too early, building processes that don't match customer buying behaviors, selling beyond early adopters, and building sales teams too fast.
Springfield boston-hartford actuaries' club presentation - can actuaries be s...SherpaSocialMedia
The slides for a November 2012 presentationcalled "Can Actuaries Be Successful Entrepreneurs?" I did for the actuarial clubs of Springfield-Boston-Hartford in Sturbridge, Massachusets.
This document provides tips and tools for startups regarding business outreach and marketing. It discusses the importance of sales and marketing to succeed. It also outlines various areas of sales like market research, lead generation, and deal-making. Additionally, it recommends creating a website, social media plan, email marketing strategy and using customer relationship management tools. Specific tools mentioned include MailChimp, Salesforce, Microsoft Dynamics CRM and others. The overall document serves as a guide for startups on effective outreach, marketing and sales.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Dressed for Success: Using Social Media to Promote Your Personal BrandRachel Yeomans
An overview of the necessary social media platforms you can use to promote your personal brand. Learn the basics and benefits of Facebook, Twitter, LinkedIn and Google+.
Here's the presentation from Thursday with some extra links added! Let me know if there's any more you need to know on LinkedIn here! http://uk.linkedin.com/in/mirandabishop/
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Are you toying with an idea for a business?
A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step.
We asked 30 business owners to offer persuasive reasons for entrepreneurs to launch a business.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Employer branding evolution workshop overview part 1 final 2016Alexander Crépin
This document provides an overview of employer branding and recruiting. It discusses employer branding in four parts, covering topics like employer brand, employer value proposition, employee engagement, and employer branding on social media. It emphasizes that an employer brand is defined by employees' actual experiences working at a company and their willingness to advocate for it. A strong employer brand is attractive, trustworthy, authentic, distinctive, and incorporates workplace experiences across an employee's career life cycle.
The document discusses how employer branding can help government agencies attract and retain talent by defining their employment value proposition and culture. It provides guidance on assessing an agency's existing employer brand assets, sharing the brand story through online channels like websites, social media and reviews, and measuring the success of employer branding efforts in hiring and retention. The goal is for agencies to understand and effectively communicate what makes them a great place to work.
How to build a highly compelling talent brand via social mediaLeela Srinivasan
This document discusses how to drive a compelling talent brand through social media. It emphasizes the importance of talent brand and outlines a 5-step process for building a highly social talent brand: 1) Get buy-in from leadership by using data, 2) Listen to employees and audit your brand, 3) Craft an authentic approach by being real, personal and consistent, 4) Promote and engage through social platforms and leading by example, and 5) Measure performance and adjust using metrics like the Talent Brand Index. Developing an effective talent brand through social media can help companies lower costs, reduce turnover, and influence job candidates.
Wow your audience with a rockin' content plan in 2017Melissa Harrison
The document summarizes a presentation given by Melissa Harrison of Allee Creative on developing an effective content marketing plan. It discusses defining expectations and strategy, organizing content calendars, measuring ROI across digital channels like websites and social media, and provides examples of successful content marketing campaigns from organizations like the Oregon Dental Association. The goal is to help attendees kickstart their planning and provide ideas for moving forward with content creation and distribution.
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
How to generate 5 new leads a week slideshare pptxAllen Roberts
To generate 5 new leads per week on LinkedIn, one should have a professional profile photo that represents their ideal customer, research connections and groups to join, actively comment and engage without directly selling, regularly follow up and add value to contacts using tags to categorize leads as qualified, warm or hot, and be prepared for the time commitment needed to convert connections into customers or sales.
Forces of technology and exponential information in the new economy have changed how businesses react to the market, putting pressure on employees at all levels to proactively learn in real time and quickly adapt. Credo has engaged in primary research with business leaders to discover and codify the skills that workers need to be able to foresee change, pivot quickly, and innovate. Credo's CEO, Mike Sweet, shares his perspective on how these skills can transform the workplace and an employee’s potential, as well as how these skills align with higher ed’s mission to teach foundational skills of critical thinking, reasoning, information literacy, and communication.
Slides from Elephants Abroad pilot conferenceElephantsAbroad
This document provides an introduction to starting and running a successful business. It discusses understanding motivations for going into business and understanding customer needs. Key topics covered include deciding on a business idea, setting goals and objectives, planning the business, and important skills like finance, legal considerations, marketing, and measuring results. Various exercises are included to help apply the concepts to real business situations. The overall document serves as a guide for entrepreneurs on important steps and considerations for starting and operating a business.
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
This document provides an overview of Facebook fan page marketing strategies. It recommends starting small by building a fan base deliberately and consistently over time. Key aspects to focus on include developing compelling content, responding quickly to messages, and promoting the Facebook page on your website and other marketing materials. Regular posting of new photos, videos and updates is important to keep the fan page fresh. Metrics like fan growth, customer acquisitions and engagement should be tracked to measure the effectiveness of Facebook marketing efforts.
Seattle Startup Week: Sales & Marketing on a Shoestring BudgetHeinz Marketing Inc
This document provides guidance and best practices for startups developing sales and marketing strategies. It recommends understanding customers and objectives before planning, using existing resources, reviewing priorities weekly, firing many "bullets" or initiatives, and managing sales actively. Common startup mistakes include hiring sales leadership too soon, spending on marketing too early, building processes that don't match customer buying behaviors, selling beyond early adopters, and building sales teams too fast.
Springfield boston-hartford actuaries' club presentation - can actuaries be s...SherpaSocialMedia
The slides for a November 2012 presentationcalled "Can Actuaries Be Successful Entrepreneurs?" I did for the actuarial clubs of Springfield-Boston-Hartford in Sturbridge, Massachusets.
This document provides tips and tools for startups regarding business outreach and marketing. It discusses the importance of sales and marketing to succeed. It also outlines various areas of sales like market research, lead generation, and deal-making. Additionally, it recommends creating a website, social media plan, email marketing strategy and using customer relationship management tools. Specific tools mentioned include MailChimp, Salesforce, Microsoft Dynamics CRM and others. The overall document serves as a guide for startups on effective outreach, marketing and sales.
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
Dressed for Success: Using Social Media to Promote Your Personal BrandRachel Yeomans
An overview of the necessary social media platforms you can use to promote your personal brand. Learn the basics and benefits of Facebook, Twitter, LinkedIn and Google+.
Here's the presentation from Thursday with some extra links added! Let me know if there's any more you need to know on LinkedIn here! http://uk.linkedin.com/in/mirandabishop/
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
Are you toying with an idea for a business?
A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step.
We asked 30 business owners to offer persuasive reasons for entrepreneurs to launch a business.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Employer branding evolution workshop overview part 1 final 2016Alexander Crépin
This document provides an overview of employer branding and recruiting. It discusses employer branding in four parts, covering topics like employer brand, employer value proposition, employee engagement, and employer branding on social media. It emphasizes that an employer brand is defined by employees' actual experiences working at a company and their willingness to advocate for it. A strong employer brand is attractive, trustworthy, authentic, distinctive, and incorporates workplace experiences across an employee's career life cycle.
The document discusses how employer branding can help government agencies attract and retain talent by defining their employment value proposition and culture. It provides guidance on assessing an agency's existing employer brand assets, sharing the brand story through online channels like websites, social media and reviews, and measuring the success of employer branding efforts in hiring and retention. The goal is for agencies to understand and effectively communicate what makes them a great place to work.
How to build a highly compelling talent brand via social mediaLeela Srinivasan
This document discusses how to drive a compelling talent brand through social media. It emphasizes the importance of talent brand and outlines a 5-step process for building a highly social talent brand: 1) Get buy-in from leadership by using data, 2) Listen to employees and audit your brand, 3) Craft an authentic approach by being real, personal and consistent, 4) Promote and engage through social platforms and leading by example, and 5) Measure performance and adjust using metrics like the Talent Brand Index. Developing an effective talent brand through social media can help companies lower costs, reduce turnover, and influence job candidates.
Wow your audience with a rockin' content plan in 2017Melissa Harrison
The document summarizes a presentation given by Melissa Harrison of Allee Creative on developing an effective content marketing plan. It discusses defining expectations and strategy, organizing content calendars, measuring ROI across digital channels like websites and social media, and provides examples of successful content marketing campaigns from organizations like the Oregon Dental Association. The goal is to help attendees kickstart their planning and provide ideas for moving forward with content creation and distribution.
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
How to generate 5 new leads a week slideshare pptxAllen Roberts
To generate 5 new leads per week on LinkedIn, one should have a professional profile photo that represents their ideal customer, research connections and groups to join, actively comment and engage without directly selling, regularly follow up and add value to contacts using tags to categorize leads as qualified, warm or hot, and be prepared for the time commitment needed to convert connections into customers or sales.
Forces of technology and exponential information in the new economy have changed how businesses react to the market, putting pressure on employees at all levels to proactively learn in real time and quickly adapt. Credo has engaged in primary research with business leaders to discover and codify the skills that workers need to be able to foresee change, pivot quickly, and innovate. Credo's CEO, Mike Sweet, shares his perspective on how these skills can transform the workplace and an employee’s potential, as well as how these skills align with higher ed’s mission to teach foundational skills of critical thinking, reasoning, information literacy, and communication.
Many marketers think content marketing is a synonym for link building, and that it requires pumping up the most epic content ideas ever that will win the internet. Learn what content marketing REALLY is and how to differentiate the noise crap the gold.
TPP Recruitment - The Journey of a FundraiserTPP Recruitment
This document discusses the skills and attributes needed for a successful fundraising career. It begins by outlining TPP, a charity recruitment firm, and their experience placing fundraisers. It then discusses demonstrating value through hitting targets and using KPIs and strategic thinking. Personal development is key and involves training, mentoring, and networking. Barriers to promotion include a lack of self-confidence, experience in other income streams, and poor cultural fit within an organization. Cultural fit during interviews is important to assess and research the organization's culture beforehand. The document emphasizes skills needed to stay at the cutting edge of fundraising such as understanding digital trends and mentoring relationships.
A presentation for PMI talking about the use of digital marketing tactics and social media for job search and networking.
Content was designed to assist job seekers in the process of networking, interviewing and social reputation management.
This document provides tips on marketing yourself and your business. It discusses the importance of marketing and marketing yourself for the job market. Some key points covered include differentiating yourself from others, understanding and utilizing the marketing mix of product, price, place and promotion, and selling yourself effectively in interviews. The document also addresses making strategic career decisions and marketing your business by understanding customers, goods vs services, segmentation, and forces that affect the business.
The document provides tips for jumpstarting your career and outlines 5 key areas to focus on: researching and inquiry, embracing a global context, preparing for the new workplace, making the most of opportunities, and jumpstarting your career. It emphasizes the importance of developing your personal brand, building professional relationships through networking and using social media, focusing your resume on measurable accomplishments, and getting inspiration from mentors, trends, and passions.
Career Strategies and Entrepreneurship as a career choiceAltaf Rehmani
This document provides career advice and strategies for students. It discusses exploring interests to find a calling, developing diverse "T-shaped" skills, and being aware of automation threats from AI. Entrepreneurship is presented as an option if one has passion and business acumen. Key attributes for career success are listed, and future high-growth career fields are identified in technology, caregiving, and lifelong learning. The document also provides tips for starting a business, including focusing on marketing, validating ideas with customers, aligning partnerships, and preparing for fundraising challenges. Overall recommendations are to experiment early, learn from mentors, and balance product and marketing needs for entrepreneurial success.
This document provides advice for moving into C-suite leadership roles. It discusses the competencies and traits typically sought for these roles, especially the CEO role, based on statistical analyses. Specific advice is given for resumes, LinkedIn profiles, preparing for recruiter calls, and interviewing in a way that demonstrates general management potential. Key points emphasized include having a variety of relevant experiences, quantifying business impacts, developing a professional network, researching opportunities thoroughly, and being able to discuss career growth and lessons learned.
This document is Tiffani Schunk's career portfolio containing a statement of originality, table of contents, work philosophy, career goals, resume, skill and SWOT analyses, work samples, academic plan of study, Myers-Briggs personality assessment results, personal statement, and references sections. The portfolio was created by Tiffani Schunk and contains private information to support her career goals.
LSA15: Sales 2.0 Best Practices (LA Times Media Group, Advance Digital, Closely)Localogy
This document summarizes a presentation about relationship management with Closely, a mobile service that helps small businesses with social media and digital marketing. It discusses Closely's audience of small businesses, the challenges of selling directly to SMBs, and a new approach of using a free service called Perch to establish long-term relationships and educate SMBs about potential products and services in a less intrusive way. Perch aims to foster interactions through daily engagement, reports, and matching SMBs with suitable solutions in their app when they are paying attention.
This document outlines Hazel Joy Mendoza's 20-year marketing plan. It begins with her mission and vision of building expertise in taxes and entrepreneurship to help other entrepreneurs. It lists her roles as a corporate leader, consultant, learner, family member, and coffee enthusiast. The marketing plan details defining her business, assessing strengths, identifying her personal brand, finding a niche, managing her product lifecycle, building her brand through mentors and networking, creating a legacy through writing, keeping up with trends, sharing her time and energy through digital marketing, achieving goals, analyzing finances, and seeking opportunities. It monitors her current and 20-year goals and envisions living purposefully and contently, having nurtured her skills over the
Marketing Yourself workshop objectives:
Understand how marketing applies to job search and construct a simple personal marketing plan
Use O*Net and other online resources to find labor market trends and research potential employers
Construct a comprehensive master resume, from which you will make resumes targeted to specific jobs
Establish a consistent personal brand or message and utilize available tools to broadcast that message to employers and others
This document provides an overview of a two-day workshop on finding a new job. Day 1 covers creating a career plan, assessing skills, researching occupations and companies, understanding corporate culture, and positioning oneself as an independent contractor. Participants learn to identify their strengths and gaps, explore career options, and develop marketing materials. The agenda includes skills assessments, networking breaks, and developing a mind map of one's job search.
This document provides guidance on conducting an Inbound Marketing Assessment (IMA). It discusses that the purpose of an IMA is to understand a prospect's goals, challenges, and determine if they are a good fit for inbound marketing services. The document recommends following an assessment flow that involves building rapport, setting an agenda, discussing goals and challenges, and closing for next steps like a diagnostic call. It emphasizes qualifying prospects and moving those that are not serious. The goal is to help prospects and establish credibility to advance the sales process.
The document summarizes trends in HR/talent acquisition and how digital platforms like LinkedIn can help companies address changes in the workplace. It discusses how talent behavior is changing and candidates now expect ease and relevance in their job search. Companies need to shift from recruitment to talent acquisition and focus on employer branding. The use of LinkedIn is presented as a way for companies to identify and understand their talent pool, conduct data-driven searches and conversations, understand their social footprint, and engage employees as brand advocates by sharing content about the company culture. Examples of case studies are provided that demonstrate how other companies have improved staff engagement, increased applicant pools, and been recognized as employers of choice by leveraging LinkedIn.
This presentation from Dawn Lyon, vice president of corporate affairs at Glassdoor, was originally given at the Battery Ventures Growth Marketing Summit. During her presentation, Dawn shared the data-driven storytelling playbook she helped drive at both Glassdoor and Zillow, and advice for marketers on implementing a similar playbook in their organization.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
1. Hidden Jobs –
How to find them and where?
Maija Haaranen, Senior Lecturer / JAMK UAS
“Renew your Career Cards –
Convert Hidden Jobs into Real Jobs”
6.11.2016 Maija Haaranen
2. Maija Haaranen
M.Sc., Economics, Marketing
Leadership *HRM *Marketing Pro
*Senior Lecturer *Business & Career Coach
*eTeacher *Multiform Education
*Social Media *Hidden Jobs *Writer
@Haski.fi *2800+ LinkedIn connections
maija.haaranen@jamk.fi
www.maijahaaranen.com
https://twitter.com/MBMaija
www.piilotyopaikat.com
https://twitter.com/piilotyopaikat
https://www.facebook.com/piilotyopaikat
6.11.2016 Maija Haaranen
3. What is needed?
6.11.2016 Copyright Maija Haaranen
To find hidden
jobs is a
demanding
project.
You are the chief
of the Project.
Want your
project to be
successful?
Do it right!
4. *Self Leadership
6.11.2016 Copyright Maija Haaranen
• Goal-orientation: Where do You want to be?
How do You get there?
• Self-knowledge: What do You want? Where do You
want to work? What kind of work / position? Etc…
• Self-confidence
• Self-discipline
• Stress management
• Time management
• Readiness for change
You will need all of these skills in our job hunt project!
5. 1. Information about the Job Market
• You must be aware of the job market in general.
• What are the trends in the job market?
• What is the future ”Big picture”?
• What industries are expanding?
• What branches are decreasing?
• What skills are demanded now and in the future?
• What will be new professions, or what will exit?
• Do you have relevant competences for the market?
• Which kind of organizations could by/use your competences?
6.11.2016 Copyright Maija Haaranen
6. 2. Your Goals
• You can’t run a project without a clear goal.
• ”I WANT A NEW JOB” isn’t a specific goal.
In your project you will offer your competences for the employer.
That is why you’ll have to
1. Recognize your key competences
2. Recognize your target markets
(=industries, companies, organizations)Siksi tavoite on
määriteltävä spesifisemmin!
”I want work as a superior person in a tourism industry in
Helsinki area.”
”I want to become a project specialist in the safety branch in
Middle-Finland”
6.11.2016 Copyright Maija Haaranen
7. What if your goal isn’t spesific?
• You operate hasty and reactively to every job impulse
• You try to apply as many jobs as possible (open job positions)
• Open job positions are ”The top of the iceberg”, and there are
many other hunting for them – the competition is hard!
• Your sense of proportion will decrease, ”I will suit”
• The results are thin > disappointments > lack of motivation!
• The only right way to operate is PROACTIVELY
• It keeps you out of the competition
• You choose yourself the direction and targets – What do you
want? Etc.
• You separate yourself from the applicant mass
• You could be just the right person for the hidden job!
6.11.2016 Copyright Maija Haaranen
9. Goal-orientation process
1. Set your goal
2. Visualize the goal
3. Set a deadline for the goal
3. Make a SWOT-analysis about reaching the
goal
4. Set realistic milestones
5. Organize milestones into plans
6. Organize plans into practise: what to do
monthly, weekly, daily
7. Name the most important thing to do each
day
8. Reward yourself for each successful step!
6.11.2016 Copyright Maija Haaranen
10. 3. Personal Competences
• Personal competences are wery wide – not only your examination
• Your competences must match to the demand of job market
• Find out about the most impressive things employers want
• What are your TOP5-10 competences?
• Competence Hand: Knowledge, Skills, Attitude, Motivation, Contacts
• Assignment: Think about your competences using Competence Hand.
Think about each finger – you realize how wide competences are.
• Divide your competences into general, professional and workplace
competences.
• How to approach a recruiter?
6.11.2016 Copyright Maija Haaranen
11. Competence hand
6.11.2016 Copyright Maija Haaranen
Knowledge:
education,
studies, diplomas,
certifications,
theories
Skills:
orientation, practical
implementation,
way of doing things,
tacit knowledge,
guiding
Motivation & will:
things that make
you move and
reach your goals
Experience:
work experience,
hobbies, interests,
wisdom, life
experience
Contacts:
organizational,
professional networks
freetime activities,
customers, project partners,
positions of trust
Attitude:
positive orientation,
hard work, winning
the difficulties,
responsibility,
reliability
Energy:
driver power,
future orientation,
enthusiasm,
activity
12. 4. What are Hidden Jobs?
6.11.2016 Copyright Maija Haaranen
HIDDEN JOBS = all jobs that aren’t publicly open
”Secret opportunies that are waiting for anyone with the skill,
curiosity and energy to seek them out.” (Mathison & Finney)
Hidden jobs make 80-90% of all recruiting
There is recruiting going on continuously,
despite the bad economic situation
Why do companies not post job openings?
They
◦ don’t want / don’t have time / don’t have the resources / don’t
have skills / don’t want their rivals to know / don’ have to do it!
14. How do Hidden Jobs origin?
INTERNAL REASONS
• Projects
• Internal changes
• Workload situations
• Withdrawals, resignations, retirements
• Study leaves, job alternation leaves, parentaly leaves
• Sick leaves
• Accidents, Deaths
EXTERNAL REASONS
• Fusions, merges
• Location changes
• Growth, expansion
• Re-establishments
• Strategic changes
6.11.2016 Copyright Maija Haaranen
No hidden job today –
A hidden job tomorrow!
No hidden jobs today –
hidden jobs next month
or in a half year!
15. 5. Targeting: Where to find Hidden
Jobs?
You can find a hidden job anywhere!
The most likely cases, when a company is
hiring:
• Strong Growth
• Internationalization
• Successful results
• Start Up – Start again
• Innovative forerunning
• Great Performance
• Great Place to Work
• Development Projects
6.11.2016 Copyright Maija Haaranen
You will have to be
active in finding out
about these companies!
16. Companies with excellent performance
• https://www.yrittajat.fi/uutiset/536101-353-yritysta-nousi-parhaaseen-
aaa-luokkaan-katso-lista (AAA-rating)
• http://www.kauppalehti.fi/5/i/yritykset/menestyjat/lista.jsp?id=1
Great Workplaces
• http://www.greatplacetowork.fi/etusivu
• http://universumglobal.com/ftis16/
6.11.2016 Copyright Maija Haaranen
Where to find Hidden Jobs?
Information sources
contain HINTS about
companies that could
have hidden jobs!
17. • StartUps / Growth / Innovations (=Hiring)
http://www.talouselama.fi/kasvuyritykset/
• http://www.tekes.fi/rahoitus/startup/nuoret-innovatiiviset-
yritykset/
• http://www.tekes.fi/en/programmes-and-services/grow-and-go-
global/
• https://www.kasvuopen.fi/en
• http://team.finland.fi/en/frontpage
• http://www.kauppalehti.fi/aiheet/startup
• http://startup100.net/
• http://www.slush.org/
• http://startupsauna.com/
6.11.2016 Copyright Maija Haaranen
Where to find Hidden Jobs?
Information sources
contain HINTS about
companies that could
have hidden jobs!
18. Investments mean Growth (= hiring)
• http://www.industryinvestment.com/
• https://www.sitra.fi/en
• http://www.fvca.fi/en
• http://www.capman.com/
• https://www.finpro.fi/web/finpro-eng
• https://www.finnvera.fi/eng/
• http://tuotevayla.fi/en
• http://www.finanssiala.fi/en
6.11.2016 Copyright Maija Haaranen
Where to find hidden Jobs?
Find out which
companies get
investments -
through these websites!
19. Projects / Development Projects
• https://www.eura2014.fi/rrtiepa/?lang=en
• http://www2.ray.fi/en/support-for-finnish-welfare
• https://www.ely-keskus.fi/en/web/ely-en/
• https://www.rakennerahastot.fi/web/en#.V_5wTiTeQYE
Other information sources
• http://www.largestcompanies.fi/toplistat/suomi/suurimmat-yritykset-
liikevaihdon-mukaan-ilman-tytaryhtioita
• https://www.fiban.org/
• http://www.boardman.fi/verkosto/english/boardman+ltd/
6.11.2016 Copyright Maija Haaranen
Where to find Hidden Jobs?
Information sources
contain HINTS about
companies that could
have hidden jobs!
20. • After you have got information of suitable branches and
companies….
…….Find out about the future or strategy of the company.
Does it suit your own career plans?
It is your advantage that you know as much as possible about the
company and its future plans. > You can offer your competences right.
Actively find out the right persons to contact: decision-makers,
owners, chairmans of the board, entrepreneurs, chief executive
officers, HR chiefs, recruiters.
Address your competence offer to the right person who has the power
to make desicions about recruiting.
6.11.2016 Copyright Maija Haaranen
Take time to explore the companies
21. 6. How to market and sell your competence?
• ACT PROACTIVELY!
• You must stand out of the mass of other jobseekers
• Take an organization-based point of view: Do you know the
company-owners ”headaches”?
• Increasing the profit; reducing the costs, increasing the
profitability; solving the problems; proceeding in the projects;
developing the business…
• Can you assure the owner/recruiter about you making a
difference?
• Competence documents: Competence Offer, Resume,
Competence Folder > Put your evidence into them!
• Start pitching! ”I am a widely ecxperienced marketing specialist,
ready to refresh your social media channels lucratively!”
6.11.2016 Copyright Maija Haaranen
22. Everyday operations
• Your results depend on your efforts!
• Job hunt is a wholeday job.
• How much time will you put on it daily / weekly…?
• How do you coordinate your project?
• How do you search information?
• How do you prepare to contact the companies?
• How do you prepare fo interviews?
• How do you prepare for ”NO” –answers?
• How do you plan to network and where?
• What do you do when it seems no success?
6.11.2016 Copyright Maija Haaranen
23. *Personal Brand in Social Media
• Be available!
• Show your competences also in social media channels
– at least in LinkedIn www.linkedin.comn näkyvyytesi vkos
• Your net presence is always 100% - Make it great!
In the internet and social media:
• Networking goes on
• Recruiters seek for candidates
• Decision-makers search for evidence
• Headhunters operate
• Skillful jobhunters find jobs!
6.11.2016 Copyright Maija Haaranen
24. *Networking
TOP-Networkers see their network as a critical
asset and make great efforts for it!
• Never too late to start!
• Be active first.
• See potential opportunities.
• Give favours and courtesies.
• Do something concrete daily for your network.
• Someday you will get everything you need from your network!
• LinkedIn realizes yor network!
• Hidden jobs can be found in the network –
you won’t have to apply never again.
6.11.2016 Copyright Maija Haaranen
25. 6.11.2016 Maija Haaranen
Draw your
network!
You
Friends
Neigh-
bours
Custo-
mers
Hobbies
Trust
positions
Relatives
Partners
Collea-
gues
26. A Hidden Job Found!?
• After the project…..
• You will be rewarded!
• Think about the things that you succeeded in.
• What did you learn?
• What development did you make?
• What efforts could you increase?
• What is your attitude in the future?
6.11.2016 Copyright Maija Haaranen
27. Thank You!
By the way, remember networking.
You can connect with me in Linkedin!
https://www.linkedin.com/in/maijahaaranen
6.11.2016 Copyright Maija Haaranen