The document analyzes the fast moving consumer durable industry in India. It discusses the main products in the industry and market share of major companies like Samsung, LG, and Whirlpool. It notes that the industry contributed $9.7 billion to India's GDP in 2015, growing to $12.5 billion in 2016. A PEST analysis identifies political, economic, social and technological factors impacting the industry. A Porter's five forces analysis examines competitive rivalry, threat of substitution, bargaining power of buyers and suppliers, and threat of new entry. The industry has strong future prospects as India's middle class is expected to drive $13 trillion in consumer spending by 2030.

1. Business Finance Project
On
Industry Analysis of
Fast Moving Consumer Durable
Presented by Ajit Gupta
PGDM STUDENT

2. Main products of the industries and companies with share
 Television
 Mobile
 refrigerator
 Washing machine
 Laptop mobiles
 Hometheater
share of companies in FMCD
SAMSUNG
L.G
WHIRPOOL
GODREJ
OTHERS

3. Growth rate of industries and contribution in GDP
Contributionin GDP
In 2015, revenue from consumer durables sector in India stood at
US$ 9.7 billion, which further increased to US$ 12.5 billion in FY16
Pest analysis of the industry
 Political factors - government allowed 51% FDI in multi
brand retail and 100% in single multi brand retail.GST implement
28% GST tax on FMCD products.
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FY2011 FY2012 FY2013 FY2014 FY2015 FY2016
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4.  Economic factor - Indian consumer have ability to buy
consumer durable products all types of products are available for
middle class, upper class segment.
 Social factors –Indian consumers ready to buy new
consumer durable goods because India is growing country.
Indian populations have disposable income to buy FMCD
goods. Indian servicemen have no time, so it depends on FMCD
products.
 Economic factor – before 20 years back they had blacken
white television in Indian houses, but today they have smart
television, smart phones, smart watch and others electronic
items.
Porter analysis of the industry
Threat of sustitude
 Technology advancements
 Buyers havehuge propensity to substitute
Bargaining power of suppliers
 Product differentiation
 By changing the input, firms cannot drastically differentiate on
price
Competitive rivalry
 Continuous innovative leads to intense rivalry
 Homogeneity in product and low switching cost

5. Bargainingpower of buyers
 Use of internet to get all the information enables customers to
be powerful
 Buyers switching cost is very less
Threat of new entrance
 Highly capital intensive
 Brand loyalty is moderate
 Major player have developed brand equity
Future prospects of the industry
India is likely to emerge as the world’s largest middle class
consumer market with an aggregated consumer spend of
nearly US$ 13 trillion by 2030, as per a report by Deloitte
titled 'India matters: Winning in growth markets.