Sretsis is a women's clothing and accessories brand founded in Thailand that has expanded globally. It was started in an apartment in New York and launched its first collection, "Heart", at Elle Fashion Week Bangkok in 2003. The brand is known for its modern vintage aesthetic and luxurious yet everyday wear designs. It targets confident women over 25 years old, especially those with high incomes. From humble beginnings, Sretsis has grown tremendously and now has flagship stores in Japan and is available in over 15 countries through multi-brand retailers.

1. Sretsis

2. Background
• Sretsis, “sisters” spelled backwards
• First started small in an apartment in New York
• The first official collection is “Heart”, launched
in Elle Fashion Week Bangkok 2003
• First shop in Thailand is located in Gaysorn
• Offers women clothing and accessories
• Has clothing line for 2-8 children called “Little
sister”
• Starts more casual clothing line called
“Sincerely Yours”
“Heart”, 1st official collection

3. Designers
• Pim – creative director, graduated from
Parsons School of Design
• Kly – marketing executive
• Matina – looks after jewelry line “Matina
Amanita”

4. Brand concept
• “Stubborn sweetness and rebellious spirits”
• Modern vintage
• Adds a hint of childhood fantasy
• Luxury, daily wear

5. Target group
• Women who do not follow fashion trend
and confident
• More than 25 years old
• High income since the prices are between
2,500 – 50,000 Baht
• 60% of customers are Thai 40% are
foreigners

6. PR and Marketing Tools

7. Below the line
• Product Placement in magazines
to communicate with the
customers; for example,
• Dichan (Thailand)
• Nylon Japan
• Elle Girl Japan
• Marie Claire US
• Participates in fashion show
events; e.g. Bangkok Elle Fashion
Week, Mercedes Benz Fashion
Week Japan

8. Sale promotion
• Available online and offers discount
through this channel
• Zalora (Thailand)
• I Heart Tokyo (Japan)
• Maxmillia (Australia)

9. CSR
• Created a collection with Soroptimist
Charity in 2013 to help improve
women and girls’ lives

10. Co-creation
• Sretsis and Workshop collection
“Rework”
• This kind of co-creation is usually a
collaboration b/w a high-end brand and
a high street brand; e.g. Kate Spade for
Keds, Alexander Wang for H&M

11. Competitors
• Disaya – the concept is “playful but
sophisticated”. Also uses Hollywood
celebs (e.g. Jennifer Lopez and Agyness
Deyn) to set the brand position
• Wila – introduces itself as an alternative
clothing brand to bring out girls’
confidence. Style is modern vintage.
The price is a little cheaper.

12. Success
• From sewing in an apartment, they rose to
become a big brand
• Due to popularity, they are able to open flagship
store in Japan and also available in many
countries; e.g. Kuwait, France, USA, China, UAE,
and Singapore.
• Sretsis is also available in other 15 countries in
multi-brands stores
• Available now in Thailand at Paragon, Central
Embassy, and The Emporium (Matina)

13. Success
• First targeted Hollywood celebs to
set their brand position
• Showcase in Mercedes-Benz
Fashion Week, Tokyo
• Selected to be featured in leading
fashion magazines

14. Success
• Popular among Thai and
Hollywood celebs
• Paris Hilton
• Katy Perry
• Beyoncé Knowles
• Other Thai celebrities

15. Thank you