Hero MotoCorp is the world's largest two-wheeler manufacturer by unit volume, targeting young boys aged 18-30 with fast sporty bikes for Indian roads. The company employs various marketing strategies, including segment concentration, selective specialization, and celebrity endorsements, to effectively capture 52% of the market share in FY14. Key topics include market segmentation, target market dynamics, and the results of their branding strategies.

1. Hero Moto Corp
World’s
Largest*
Two Wheeler
Manufacturer
*intermsofunitvolumesalesinacalendaryear

2. Marketing Strategies
• Segment: Young boys
looking for fast sporty
bikes for Indian roads.
• Target Group: Young
boys in the age 18-30
middle class.

3. Market Targeting
• Single- Segment Concentration
(Mahindra &Mahindra)
• Selective Specialization (P&G)
• Product Specialization (Hero
Motocorp)
• Market Specialization (Hasee)
• Full Market Coverage
(Microsoft)

4. Sport Sponsorships

5. Celebrity Endorsement

6. Branding

7. Combo of Celeb Endorsement and Branding

8. Result of Effective Marketing
Strategies
FY14 – Hero Motocorp covers 52% of Market Share

9. Topics Discussed
• Market Segmentation
• Target Market
• Celebrity Endorsement
• Branding
• Combination of Strategies
• Results of Effective Marketing