SlideShare a Scribd company logo
Journalism is like
                                     gas...

                                           Paul Bradshaw
                                    Amsterdam, June 2012
Thursday, 28 June 2012
Meet Jody
                         McIntyre.

               http://www.youtube.com/watch?v=tXNJ3MZ-AUo&t=1m
Thursday, 28 June 2012
2008
Thursday, 28 June 2012
Thursday, 28 June 2012
2012
Thursday, 28 June 2012
Thursday, 28 June 2012
image by




           1. Everybody's talkin'


                                .


Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
“        I’ve been given feature ideas,
         news stories, pictures, video,
      song clips – it’s been like a news
                            sweet shop.

                         - Stacia Briggs @eveningnews
   http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/

Thursday, 28 June 2012
“      The use of Twitter, then, should be
       geared towards creating the most
         fertile environment for when the
        journalist needs to put out a call to
                                     action.

   http://www.flickr.com/photos/twitteroffice/5681263084/sizes/z/

Thursday, 28 June 2012
Thursday, 28 June 2012
Video: live multiplatform election coverage (PBS) http://
               www.youtube.com/watch?v=IQrH1OuhPjk#t=42
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
1969             http://delicious.com/paulb/video+futurology
                                 YouTube closes down for the night
                         http://www.youtube.com/watch?v=hgsixMZ1hqw
Thursday, 28 June 2012
image by




           2. The story as place,
                the story as tool.

                                 .


Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
image by




     3. The production line
       is being replaced by
                the network
                          .


Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
Thursday, 28 June 2012
31
  http://www.youtube.com/watch?feature=player_embedded&v=tp4wEewrQdU
Thursday, 28 June 2012
Thursday, 28 June 2012
http://onlinejournalismblog.com/2011/10/24/drafting-a-content-strategy-4-ws-and-a-h/

Thursday, 28 June 2012
http://www.useit.com/alertbox/participation_inequality.html


Thursday, 28 June 2012
Thursday, 28 June 2012
link
Thursday, 28 June 2012
lessons?




Thursday, 28 June 2012
1 work within networks




Thursday, 28 June 2012
2 maximise user input
  early to maximise
  impact throughout


Thursday, 28 June 2012
3 have clear objectives
  at every stage of
  production


Thursday, 28 June 2012
4 multiskilled
  journalists should be
  a last resort


Thursday, 28 June 2012
5 separate content
  from platform



Thursday, 28 June 2012
6 identify where value
  can be added



Thursday, 28 June 2012
7 curate information,
  not stories



Thursday, 28 June 2012
1958
             http://www.youtube.com/watch?v=1cfwsfGqgPM&t=2m20s
Thursday, 28 June 2012
Thank you.

                                       Twitter.com/paulbradshaw
                                  Linkedin.com/in/onlinejournalist
                                   Slideshare.net/onlinejournalist

                         All links at Delicious.com/paulb/ams2012
Thursday, 28 June 2012

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