1. ALISON M. JERRY
306 Blue Spring Rd, Princeton, NJ 08540 Phone: 201-693-2148
Email: Ajerryart01@yahoo.com Website: www.coroflot.com/amjerry
MANAGEMENT, DESIGN/COLOR DEVELOPMENT, AND SALES
Accomplished Art Director with over 15 years of experience in building successful,
colorful everyday and seasonal textile, paper and gift programs for major industry companies.
Graphic design experience in logo and catalog design. Skilled in photography.
Directed art, color, product development and presented product for the following accounts: Target, Michael’s,
Walmart, BJ’s, Costco, Sam’s, Michael’s and many more.
Highly qualified, dynamic professional with excellent creative and sales skills.
Self-motivated, friendly, team builder with a high degree of integrity.
Comfortable in taking initiative and working independently.
Excellent in selection of the right designs for client needs.
ART DIRECTOR, Alison Jerry Designs, Princeton, NJ 08540 (2009-2010)
* CAROLINA PAD: Target Stores: Rebranded of well-known license for a major notebook
and office accessory company. Updated trend, design and analyzed color selections to ensure
on target product. Responsible for concepts and collection building to final design.
Walmart: Originated new and fresh designs for a major back to school program of
notebooks.
* PAPER MAGIC: Designed original graphic illustrations for greeting cards for a major
card company.
* SUNDANCE STUDIOS: Developing a photography collection with major poster company to
be featured in Home Good Stores and Target.
* ALISON JERRY DESIGN’S: Developed Christmas collections to be sold to several
Gift and Card Industry accounts.
ART DIRECTOR, CSS IND., Budd Lake, New Jersey (2007-2009)
* Responsible for creating designs for bag, wrap and ribbon collections. Presented to all
major accounts including Target Stores. Analyzed point of purchase by
color and design. Exceptional in Everyday and Seasonal designs.
* Organized and participated in hiring new art and mock up staff. Initiated weekly
meetings with designers and product managers. Met with Vp and Sales to
communicate about product for upcoming key presentations.
* Originated art requests per account to be provided to designers, product managers and
Vp of Marketing. Signed off on all art.
* Key requirement: Responsible for art budget. Highly selective of effective designs
from outside vendors Initiated in renegotiating new design
payments. Reduced costs effectively.
2. * First Art Director for Target Stores to gain 2 -4ft sections in Bag and Wrap Isle.
Continued success from 2007-2010 for both Everyday and Seasonal.
* Key presenter of collections and trend to Target Headquarters to Senior Buyer and
Rep. Group. Results were highly successful.
* Responsible for gaining new sku’s in all Target stores. Went to 29 new sku’s from one
in first year of employment. DROVE SALES TO 7 MILLION.
* Partnered with Disney, Golden Books, Dr. Suess, and Anna Griffin for creating designs
that utilized their company approved art for boxes, bags and wraps.
* Key go to person for approval on all catalog design, covers, photo shoots.
* Executed branding and designed New Logo for BOC Design. Utilized company wide.
* Excellent in trend analysis. Extensive travel to Germany, Paris and London for all
trade shows. Photographed all trending product. Executed trend packets to be provided
to designers, product mangers, sales staff and VP of Sales and Marketing.
Initiated bi yearly trend meetings. Presented over 20 trend boards to Target yearly.
* Traveled to China to ensure color quality and design placement on product.
ART DIRECTOR, Colorbok, Tucson, AZ ( 2005-2007)
* Responsible for hiring new art staff, art directing, designing, supervision, project
scheduling, and team building. Major accounts: Target, Michaels, CVS,
Family Dollar, Joanne’s. Signed off on all art and mockups.
* Supervised the analysis of color and design direction for stationery, product and
storage box programs. Strong in Everyday and Seasonal designs.
* Excellent planning on the look of merchandise and point of purchase.
Executing graphic materials with font usage were key in all packaging.
* First Art Director to gain exposure in Target Stores One Spot in the first 6 months
of employment. Process: Color selection, design execution and product innovation
were the keys to success. DROVE SALES TO ONE MILLION.
* Partnered with major Licensors like: Mary Englebriet, Flavia, Flower Fairies,
Hasbro, and Laura Ashley.
* First to have original designs licensed to major retail account.
* Played a key role in driving sales to 16 million in 2 years.
* Implemented strong designs and product for Michaels’ dollar bins.
Doubled placement in one year. Key presenter to Michael’s buyers.
* Traveled to London and US for licensing conferences and art selections
for major accounts.
ART DIRECTOR, SALES, AND MARKETING
Alison Jerry Designs, Hoboken, NJ (1988-2005)
* Created a start up freelance and licensing business. Developed key relationships
for many years. High success rate.
* Skilled at cold calls, building relationships, designed marketing tools, developed
unique art style for cross merchandising, hired and trained interns. Participated
in NY Surtex shows and speaking seminars.
* Highly motivated. Developed key programs for major gift and paper companies.
Product included Flags, rugs, pillows, tins, ornaments, greeting cards, gift bags, soaps,
metal garden accessories, candles, computer accessories, baby bedding, dinnerware,
clocks, and books.
* Strong client base: Creative Expressions, Converting Inc., Toland Enterprises,
Crystal, Cleo, Cape Shore, Stephen Lawrence, Papel Giftware, Amercian
Greetings, Recycled Greetings, UNICEF, Starlight Foundation, Brownlow,
Inkadinako, Amscan, Ideal Box, RA Lang, and Soap Art.
* Created over 5 major Paper party collection which consumer tested number 1
for Creative Expression and Converting Inc..
3. * Successfully planned and designed juvenile greeting card programs for Recycled
Greetings. Over 6 year span in marketplace.
* Originated several Christmas programs of greeting cards and gift boxes for Amercian
Greetings and Ideal Box.
* Fostered relationships with major brands and designed product utilizing the
following: Disney, Marvel Comics, Precious Moments, Jim Henson/ Muppets,
Sesame Street and Warner Brothers.
* Work and interviews highlighted in Greetings Etc. and The Artist Market Book.
DESIGNER, HALLMARK CARDS INC. Kansas City, MO ( 1986 -1988)
* Responsible for creating original gift-wrap, bags, party ware and 3d product for Everyday,
Seasonal collections like: Christmas, Mothers Day, Valentines Day, Halloween,
Back to School, baby and wedding.
* Developed, designed point of purchase and backer cards per sku.
* Participated in market research for trend and traditional designs.
EDUCATION
* SYRACUSE UNIVERSITY, Syracuse, NY 1981-1985
* Graduated with honors and a BFA in Surface Design/Illustration
* Strong interest in Graphic Design, Photography and Travel
* Computer Skills: Microsoft Office and Photoshop/ Excellent illustration skills
.
