E X P E R I E N C E
E D U C AT I O N
AWA R D S
MELISSA HELVEY
S R . A R T D I R E C T O R A N D P R I N T P R O D U C E R
mgdesigns@sbcglobal.net • 310 936 5014 • www.jellyfishumbrella.com
• My design super hero power is the ability to know the center of any space
or medium without having to break out a ruler.
• If you see someone fly by your office with a bubble wrap cape, it just might be me.
Award-winning art director whose background includes acclaimed work on global
campaigns for leading brands.
THE SHAND GROUP
SENIOR AR T DIRECTOR, PRINT PRODUCER
FREELANCE EXPERIENCE
NATIONAL PLANNING CORPORATION
GRAPHIC DESIGNER
Responsible for formulating concepts and leading the execution of layout designs for
the agency’s creative deliverables, including (but not limited to) logo design, magazine
ads, newspaper ads, brochures, in-store POS, packaging, banner ads and eblasts.
Responsible for full creative and production for any project assigned. Responsible for
working collaboratively with other members of the creative team, at times providing
direction, inspiration and oversight with writers and other designers. Responsible for
maintaining brand consistency for both the agency and our clients. A critical function
is overseeing the project through the production department and other phases,
including pre press and printing. Responsible for art direction on photo shoots as well as
establishing photo retouching guidelines for clients photography.
Historically my roll has evolved from freelance Production Artist to a full time staff Sr. Art Director.
Responsible for formulating concepts and leading the execution of designs for various
clients, including but not limited to The Shand Group, SimonG. Jewelry, DirecTV,
Kaiser, Yamashiro Restaurant and Access Hollywood. Creative involvement ranges from
logo development, to creative direction as well as photo retouching.
Responsible for creating in-house marketing materials as well as all print materials for
company conferences. Responsible for all production including printing of projects and
press checks. Worked directly with the Marketing Team to fulfill the needs of the Sales
Reps. Created all in house forms to allow smooth processing of trading orders, etc.
2002 - January 2016
2001 - Present
2000 - 2003
UNIVERSITY OF CALIFORNIA, SANTA BARBARA
BACHELOR OF FINE ARTS - DESIGN  FINE PRESS PRINTING EMPHASIS
PROFESSIONAL SKILLS
ACCOUNT LIST
HIGHLIGHTS
Phototoshop
Illustrator
Indesign
Lightroom
Acrobat
HTML
CSS
Word
Excel
Powerpoint
Access Hollywood
Casablanca Bridal
Canyon Springs
CB Couture
DirecTV
GIA (Gemalogical Institute of America)
Kaiser Permanente
Kraiko Diamonds
LFX (LAO FENG XIANG)
Lumenis
LVE Diamond Jewelry
Magic Castle Hotel
Mentor
Platinum Guild International (PGI)
RioTinto Diamonds (US  China)
Sientra
SimonG. Jewelry
Suneva
TESS
Waxing Poetic
Yamashiro Restaurant
Responsible for the creative direction
and execution re-launching Mentor
silicone breast implants back into the
US Market.
Art Director for the re-brand of
Casablanca Bridal which has since
become one of the fastest growing,
well known manufacturers of bridal
gowns in the industry.
I’ve been able to execute successful
creative campaigns while working
seamlessly with account leads, clients,
vendors, writers, artists, programmers
and graphic designers on a regular
basis. Every member of the team is
essential and working effortlessly
together is important.
Addy Award, Silver: “GIA Retailer Support Kit”
Addy Award, Silver: GIA “Around the World, Around the Clock”
Addy Award, Bronze: GIA “No Matter How Closely You Look,
You Simply Won’t See What We See”
Summit Bronze Award: Puragen Physician Sales Brochure,
“Everything is about to change”
Addy Awards, District 15 Silver, Ultrasculpt consumer ad, “Naked”
Addy Award, Gold: (Puragen Physician Sales Brochure)
Addy Award, Silvers: (UltraSculpt trade ad campaign; UltraSculpt consumer ad),
Addy Award, Bronzes: (Puragen logo; Puragen trade ad spread)
Summit Bronze Award, Mentor 8-page trade brand launch, “Mentormorphosis”

mHelvey_Resume_2016

  • 1.
    E X PE R I E N C E E D U C AT I O N AWA R D S MELISSA HELVEY S R . A R T D I R E C T O R A N D P R I N T P R O D U C E R mgdesigns@sbcglobal.net • 310 936 5014 • www.jellyfishumbrella.com • My design super hero power is the ability to know the center of any space or medium without having to break out a ruler. • If you see someone fly by your office with a bubble wrap cape, it just might be me. Award-winning art director whose background includes acclaimed work on global campaigns for leading brands. THE SHAND GROUP SENIOR AR T DIRECTOR, PRINT PRODUCER FREELANCE EXPERIENCE NATIONAL PLANNING CORPORATION GRAPHIC DESIGNER Responsible for formulating concepts and leading the execution of layout designs for the agency’s creative deliverables, including (but not limited to) logo design, magazine ads, newspaper ads, brochures, in-store POS, packaging, banner ads and eblasts. Responsible for full creative and production for any project assigned. Responsible for working collaboratively with other members of the creative team, at times providing direction, inspiration and oversight with writers and other designers. Responsible for maintaining brand consistency for both the agency and our clients. A critical function is overseeing the project through the production department and other phases, including pre press and printing. Responsible for art direction on photo shoots as well as establishing photo retouching guidelines for clients photography. Historically my roll has evolved from freelance Production Artist to a full time staff Sr. Art Director. Responsible for formulating concepts and leading the execution of designs for various clients, including but not limited to The Shand Group, SimonG. Jewelry, DirecTV, Kaiser, Yamashiro Restaurant and Access Hollywood. Creative involvement ranges from logo development, to creative direction as well as photo retouching. Responsible for creating in-house marketing materials as well as all print materials for company conferences. Responsible for all production including printing of projects and press checks. Worked directly with the Marketing Team to fulfill the needs of the Sales Reps. Created all in house forms to allow smooth processing of trading orders, etc. 2002 - January 2016 2001 - Present 2000 - 2003 UNIVERSITY OF CALIFORNIA, SANTA BARBARA BACHELOR OF FINE ARTS - DESIGN FINE PRESS PRINTING EMPHASIS PROFESSIONAL SKILLS ACCOUNT LIST HIGHLIGHTS Phototoshop Illustrator Indesign Lightroom Acrobat HTML CSS Word Excel Powerpoint Access Hollywood Casablanca Bridal Canyon Springs CB Couture DirecTV GIA (Gemalogical Institute of America) Kaiser Permanente Kraiko Diamonds LFX (LAO FENG XIANG) Lumenis LVE Diamond Jewelry Magic Castle Hotel Mentor Platinum Guild International (PGI) RioTinto Diamonds (US China) Sientra SimonG. Jewelry Suneva TESS Waxing Poetic Yamashiro Restaurant Responsible for the creative direction and execution re-launching Mentor silicone breast implants back into the US Market. Art Director for the re-brand of Casablanca Bridal which has since become one of the fastest growing, well known manufacturers of bridal gowns in the industry. I’ve been able to execute successful creative campaigns while working seamlessly with account leads, clients, vendors, writers, artists, programmers and graphic designers on a regular basis. Every member of the team is essential and working effortlessly together is important. Addy Award, Silver: “GIA Retailer Support Kit” Addy Award, Silver: GIA “Around the World, Around the Clock” Addy Award, Bronze: GIA “No Matter How Closely You Look, You Simply Won’t See What We See” Summit Bronze Award: Puragen Physician Sales Brochure, “Everything is about to change” Addy Awards, District 15 Silver, Ultrasculpt consumer ad, “Naked” Addy Award, Gold: (Puragen Physician Sales Brochure) Addy Award, Silvers: (UltraSculpt trade ad campaign; UltraSculpt consumer ad), Addy Award, Bronzes: (Puragen logo; Puragen trade ad spread) Summit Bronze Award, Mentor 8-page trade brand launch, “Mentormorphosis”