1) The document provides an agenda and overview of a market research project conducted for Heinz India's institutional food service division. It summarizes Heinz's vision, history since 1869, products, and the 2015 merger that formed Kraft Heinz. 2) The market research involved collecting data through 440 surveys across areas in North Kolkata, India on product availability, consumption volumes, brands, and prices of Heinz products like ketchup, sauce, and sachets. 3) Key findings showed the ideal price ranges and pack sizes for maximum market share of ketchup, sauce, and sachets, as well as current suppliers and brands used. Suggestions included developing a website, tie-ups,