This document proposes a 3-in-1 breakfast maker appliance that can make eggs, toast, coffee, pancakes, or tea quickly. It discusses the product features, target market of busy professionals, a price point lower than individual appliances, and a marketing strategy including online and retailer sales channels. Production will be contracted to a verified Chinese manufacturer. Financial projections estimate costs, fixed expenses, and the potential for future product innovations like espresso machines or higher-powered ovens.

1. Busines

2. ISSUES
No Time To cook  Fast food maybe ?? May cost me more

3. INTRODUCTION TO PRODUCT
• The Product is Breakfast Maker(3 in 1 Breakfast Maker)
• Instant Breakfast maker which will use technology to make
3 thing at a time. e.g. eggs, toast, coffee, pancakes, cake,
tea etc.
• It helps you make delicious breakfast in a breeze.
• The appliance offers a wide range of cooking options to
make your favorite breakfast.

4. Market Opportunities
• The demand for kitchen appliances has been increasing
over the last decade, predominantly due to busier
lifestyle of consumers.
• Increasing workforce, expanding middle class
population, improving consumer lifestyle, and
expanding retail formats are the key drivers buying
growth in the country’s kitchen appliances market.

5. Mission Statement & Vision
To be recognized as a leading distinctive brand of
fresh homemade, quality sandwich makers Offered
to customers for healthier, refreshing, filling and
totally satisfying meal
Our Vision is to provide a healthy, wholesome,
nourishing and flouring lifestyle. Absolutely
affordable to all to generate the optimum value.

6. PRODUCT STURCTURE

7. Why people will buy this
product ?
• It's Convenient Applicant.
• Time Saving.
• It's Easy to Use.
• Can Be use in any purpose.
• One of the major kitchen tool

8. PRODUCT
• Color Black
• Voltage/power:100-240V / 1450W
• Coffee Maker(650w,4 cups),Frying Pan, Toaster
• Oven (800w,9L)
• With 15 min timer
• With non-stick coating frying pan
• With removable crumb tray
• With powder coating

9. PRICE
• Price Of the Product Rs.5890
• Retail Price Rs.5000
• Our Business has a significant competitive advantage can
enter the market with a price skimming strategy designed
to gain maximum revenue advantage before other
competitors begin offering similar products or product
alternatives.
• Commonly Oven(4000)+toaster(2000)+Coffee
maker+(1500)+Pan(1500)
• Total Applicants Price =9000 get BFM for Rs.5890 Only

10. PLACE
• WE WILL USE CHANNEL
• B TO C (Business to consumer)
• Direct Distribution Channel
Wholesale Retailer Consumer
Wholesale
(Online store)
__ Consumer

11. PROMOTION
• Food Magazines
• Mag Magazines
• Newspapers
• TV Food shows
• TV Advertisement
• Flyers
• Seminars

12. SWOT Analysis
Strength
New Unique Product in Pakistan
Ability to sell online
Weaknesses
• Inexperienced Team
• Starting a new Business

13. SWOT Analysis
Opportunity
Development of wholesale distribution relations
Continued expansion for online sales
Threats
Competitors can enter in the market
Government can impose taxes on the product

14. Target Market
• 17-22(Male/Female , Urban areas, hostel students,
Healthy food eaters, middle class)
• 23-28( male/ female urban areas, unmarried , having
jobs away from home, income 25000 plus , healthy food
eaters , middle class)
• 29-35 (female , working women , teachers , middle
level employees , married, having school going
children, middle class, have less time to prepare food ,
want their children to eat healthy)

15. PRODUCTION ORDER
• Sunbird Technology Development Co., Limited
• Audited Supplier
• Guangdong, China
• Cake Machine, BBQ Grill, Free Standing Oven
manufacture / supplier in China, offering 3 in
1 Home Bread Maker for Breakfast, 150W Slow
Juicer with Rpm: 80-100/Min, 2013 New High
Quality Water Urn and so on.

16. Financial analysis
• 1500 Pieces
• Which Will cost Rs.2,835,000 (1500 pieces)
• Transportation Cost from China per Unit
= 2$ = Rs.210
= 210x1500
= 315,000 (shipment cost)
= total = 3,150,000 cost in initial stage
Retail Price=5890
Product Selling Price Rs.5000
Sales tax 17%, import duty 10%, total tax =27%

17. Financial analysis
Fix Cost
• Warehouse = Rent = 20,000 pre month
• Online Domain/web = one time = 5,000
• Guard = 8,000
• Employees = 14,000
• Total Fix cost=42000/month

18. Online Approach
• Our Online store will provide delivery through out the
nation all over the Pakistan. We will also sell the
product and we will provide from other sites as well
• Telemart.pk
• Kaymu.pk
• Lotlo.pk
• Homeshopping.pk
• Shophive.pk
• Daraz.pk

19. Retailers
• Our products will be at major side of working cities like
• Gujranwala
• Lahore (Major)
• Karachi (Major)
• Islamabad (Major)
• Sialkot
• Like Hyperstar, Green Valley, kitchen applicant stores, mall
of Lahore, Olympus Shopping Mall etc etc

20. BUSINESS FUTURE (Market trend)
• Our Existing Product Breakfast maker 3 in 1
• Coffee Maker
• Baking Oven
• Non Sticky Pan
• FUTURE INNOVATION
• Espresso Machine (cappuccino, hot chocolate)
• Baking Oven At higher Degree (lasaniya, cheese pie etc.)
• Non Sticky Grill pan
• MORE OVER
• HIGH CAPACITY OVENS
• Like juice maker
• Pizza baking oven will grill pan

21. Conclusion
• Breakfast makers are sure to be a great deal for the
money spent as you could simply survive on the
fantastic recipes that everyone can create.
• Breakfast maker are still used all over the world and
are popular in household and even food joints, yet the
breakfast maker stacked at the kitchen counter for
easy, tasty and hassle free cooking every day.