This is my group project in level 4 Certificate in English proficiency in PSB Academy, Singapore. Thank you to Slideshare because some slides are adjusted from some Powerponits in Slideshare.

2. Longchamp
 Product
 Price
 Promotion
 Place

4. Product
History
• 1948
• Jean Casegrain
• Tobacco Company

5. • Wallet
• Passport holder
• Lighter

6. Designer
Sophie
Delafontaine

8. Celebrity of Longchamp
Kate Moss

9. Longchamp Le Pliage

10. Le Planetes
• Modern
• Small
• Large
• Medium

12. Price
• Longchamp Le Planetes
o Most popular bag
• $100-$300

13. Target Audience
Women age 22-26

14. Promotion

15. HONG KONG

16. HONG KONG

18. Women & Fashion Magazine

19. Outdoor advertising

20. Potential Social media outlets
• Twitter
• Facebook
• Website
• Instagram
• Emails Ads
• YouTube

21. Hong Kong Brands & Products Expo

22. Celebrity Endorsement
Rumi
Neely
The most
popular bag
‘Longchamp’

23. Example Ad:

24. EUROPE
 Australia
 Belgium
 Germany
 Finland
 France
 Greece
 Ireland
 Italy
 Luxembourg
 Netherlands
 Portugal
 Spain
 Sweden
 Switzerland
 United Kingdom
North America
 United States
 Canada
ASIA
 Japan
 South-Korea
 China
 Hong-Kong
 Taiwan
 Singapore
Store locations around the world

25. Place

26. Hong Kong Island Store Locations
 La Maison 8, CentralLa
 Sogo Department Store, Causeway Bay
 Shop G01, Silvercord, Tsim Sha Tsui
 Shop G13, K11, Tsim Sha Tsui
 Shop 1059, Elements, Tsim Sha Tsui
 Shop LG2-59, Festival Walk, Kowloon Tong
 Hong Kong International Airport

27. La Maison 8, Hong Kong

28. Festival Walk

29. Hong Kong International Airport

32. www.longchamp.com

33. Any questions?

34. THE END
THANK YOU FOR YOUR ATTENTION!
Joon, Rosalie and Rachelle