An airline’s view of what MR is doing right and wrong

1. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
An
Airline’s
view
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris
E=had
Airways
September
22,
2015
#NewMR
2015
Corporate
Sponsors
#NewMR
2015
Supporters
Schlesinger
Associates
Keen
as
Mustard

2. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
Who
are
we?
• We
are
not
just
an
airplane
Ccket:
– We
are
a
strategic
industry
for
any
country.
– We
are
innovators
building
the
future.
– We
are
thousand
and
thousands
of
people.
thinking
about
your
wealth
being,
your
business,
your
leisure,
your
family.
– But
we
are
as
well
your
customers.

3. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
Who
are
you?
• You
may
be
the
leader
of….
• You
may
be
the
mulC-­‐
prized
agency
for…
• You
may
have
experience
in
different
industries…
• You
may
produce
the
nicest
presentaCons…
• You
may
have
factor
analysis,
concept
tesCng,
qualitaCve
tools…
but…

4. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
Who
we
need
you
to
be?
• We
don’t
need
the
biggest,
we
need
the
thinkers.
• We
don’t
need
the
sellers,
we
need
the
partners.
• We
do
not
need
a
neuro-­‐
mulCple
regression
-­‐
NPS
correlaCon
fancy
model.
We
need
bold
people
that
understand
the
business
and
answer
the
quesCons.
• We
do
not
need
the
mulC
industry
experCse,
we
need
you
to
challenge
us
and
make
our
complex
world
simple.

5. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
What
we
like
to
avoid
• When
you
receive
and
RFP,
you
will
not
have
to
ask:
– Can
I
have
more
Cme?-­‐
1
hour
aYer
the
deadline.
– You
will
send
a
good
proposal,
not
an
email
with
a
summary
of
cost.
– You
will
show
respect
for
our
Cme
(50
pages
proposals
are
not
good
either).
– You
will
challenge
the
thinking.
– If
you
do
not
have
experience
at
least
you
have
studied
about
our
business.

6. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
We
take
for
granted
that…
• You
will
make
us
feel
secure
we
made
the
right
choice.
– ProacCve
field
work
controls,
monitoring,
trends
in
the
data.
• You
will
use
your
experCse.
– WeighCngs,
segment
definiCon,
guide
us
through.
• You
will
teach
us
something
we
do
not
know.

7. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
Thank
You!

8. An
Airline’s
view:
What
is
MR
industry
doing
right
and
wrong?
Hector
Paris,
UAE,
September
2015
Q
&
A
#NewMR
2015
Corporate
Sponsors
#NewMR
2015
Supporters
Schlesinger
Associates
Keen
as
Mustard
Sue
York
Hector
Paris
EChad
Airways