HECA and LEBG London at GLA Home Quality Mark
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This document discusses the case for consumer-driven high quality homes in the UK. It outlines two key challenges: the government's challenge to build 400,000 affordable homes by 2020-2021 with a focus on low-cost home ownership, and the consumer challenge of balancing heart and head when choosing a home while still valuing objective quality information. The Home Quality Mark is introduced as a new rigorous standard that could help consumers make smart choices when buying a new home and help builders differentiate their higher-quality properties.
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HECA and LEBG London at GLA Home Quality Mark
- 1. The Case for consumer driven high quality homes Gwyn Roberts New Homes and Communities Lead, BRE
- 2. © 2014 BRE 1. The Government Challenge 2. The Consumer Challenge 3. How HQM addresses the Challenges 25 February 2015Introducing the Home Quality Mark 2
- 3. © 2014 BRE Deliver 400,000 affordable housing starts by 2020-21, focussed on low cost home ownership. George Osborne Spending Review 25th November 2015
- 4. © 2014 BRE Both more and better As well as building more homes, we must build better homes. Indeed, better streets and neighbourhoods too. But let’s not waste the chance to also make progress together on quality. Ultimately that means convincing people that development is a force for making places better not worse. Greg Clarke Speech at NHBC London 26th November 2015
- 5. © 2014 BRE One of the advantages of the Commonwealth is we have got all of those small island states that are so vulnerable to climate change, and if we can bring them on board for a deal that will help them we can then bring the whole world together in Paris David Cameron Speech at the Commonwealth, Malta 27th November 2015
- 6. © 2014 BRE • Housing (not other buildings) • Government wound down CSH apart from legacy developments • Dual level Building Regulations introduced • Unclear on future of local authorities powers in Planning & Energy Act. • www.bre.co.uk/housing-standards-review
- 7. 2. The Consumer Challenge
- 8. © 2014 BRE 3 pieces of consumer research Introducing the Home Quality Mark ― MoneySupermarket ― Independent focus groups ― Surveys of people living in high performing homes. Choice of home sees ‘heart’ dominate ‘head’. HOWEVER, value objective information. 25 February 2015 8© 2014 BRE
- 9. © 2014 BRE What did people say? Amenities, location and space Community Sound Investment Good quality Exceed Expectations Reassurance over running costs Noise Light and Airy 96% made changes to be more sustainable. Need for clear controls Temperature
- 10. © 2014 BRE ― Information “When I’m looking it will give me some pointers” ― Value ― Over 90% people would prefer a home with independent mark. ― 1 in 5 people would pay more. 25 February 2015 10© 2014 BRE Consumer Trust
- 11. © 2014 BRE Who is BRE? UK’s leading building science centre 90 years of testing, researching and innovation of buildings. Works across the globe
- 12. © 2014 BRE Why do we need the Home Quality Mark? The Home Quality Mark is a new rigorous and relevant standard for new homes. Provide consumers with the tools to make the smart choice when buying or renting a new home. Enable housebuilders to differentiate their products and to articulate the benefits of new homes. #betterhomes
- 13. © 2014 BRE Home - A home is more than 4 walls and a roof, it is about hearts and minds. Quality - Everybody wants quality, but doesn’t always know what it is. Mark - Provides reassurance, independence, backed by science. “Independent benchmarking of new homes is hugely important”. Cala Homes Chief Executive Alan Brown #betterhomes
- 15. © 2014 BRE What makes a quality, sustainable home? C02Emissions Daylight Sound Security Access for AllGrowing space Water Ecology FloodResilience Local Amenities Space Materials Aftercare Digital Intuitive Defects Evaluation Temperature Communities
- 16. © 2014 BRE MyWellbeing MyCost MyFootprint Section Issues Stars Indicators Inputs Outputs
- 17. © 2014 BRE Our Surroundings - Transport - Local Amenities - Resilience to Flooding - Recreational Space - Ecology - Security - etc. Knowledge Sharing - Aftercare - Commissioning - Smart Homes - Post Occupancy Evaluation - etc. My Home - Air Quality - Temperature - Noise - Materials - Energy - Space and Access - etc.
- 18. © 2014 BRE UserHuus Future of Standards Public Profile Launch Consultation HQM beta Spring 20152014 Autumn 2015 2016 + Finance £ Case Studies Full Training Search property Summer 2015 Site MarketingWeinerberger
Editor's Notes
- We can rate many other areas; Mobile Phones, Cars, Holidays and products like insurance. Information on homes is often limited to, location, purchase price and a few photos. It is difficult to understand if the home is really quality product and how it relates to others in the area. HQM will provide consumers with better tools in order to make the smart choice. In our Moneysupermaket survey – 97% of people said they would welcome a mark like HQM. 20% said they would pay for it.
- Why have we chosen HQM, rather than BREEAM, Code, EcoHomes? It needs to resonate with as many people as possible, not just people who are interested in sustainability.
- Lower insurance and mortgage costs Reduced maintenance Access to green space and amenities Low CO2 Planet friendly materials In tune with nature Overall star rating – 5 stars is common for rating of services and goods Indicators – cut across the whole scheme not just categories Score card will pull up some issues that the home is good at.
- Explain that health and wellbeing is more than just sound, light, private space and lifetime homes
- How the scheme is structured and where the indicators sit. In Scotland the Scheme will output the levels of Section 7 This shows that further indicators can be added at anytime, because it doesn’t impact the inputs. (Resilience etc.) Go through sections in a bit.
- Not a full list of areas (this is on the website)
- Encourage people to join the conversation.