This document introduces the Home Quality Mark (HQM), a new standard for assessing the quality of new homes. It addresses the challenges faced by both the UK government and consumers. For the government, the HQM can help deliver on goals of increasing affordable housing supply while improving quality. For consumers, research found they value factors like energy efficiency, sustainability, and trust in developers. The HQM provides independent verification across categories like energy use, health, materials and more. It aims to give buyers assurance and encourage developers to differentiate themselves on quality.