Home Quality Mark September 2016 update
•Download as PPTX, PDF•
0 likes•534 views
The document discusses the introduction of the Home Quality Mark (HQM), a new standard for assessing the quality of new homes. It addresses challenges faced by both the government and consumers in the housing market. The HQM aims to provide consumers with an independent benchmark to evaluate new homes and reassure them about factors like energy efficiency, noise levels, and overall quality. Builders can also benefit by differentiating their high-quality homes using the HQM standard. The document outlines the research and criteria behind the HQM and several stakeholders who support its ability to improve transparency and decision-making for home buyers.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Home Quality Mark September 2016 update
Similar to Home Quality Mark September 2016 update (20)
Recently uploaded
Recently uploaded (20)
Home Quality Mark September 2016 update
- 1. The Case for consumer driven high quality homes Gwyn Roberts Homes and Communities Lead, BRE
- 2. © 2014 BRE 1. The Government Challenge 2. The Consumer Challenge 3. How HQM addresses the Challenges
- 3. © 2014 BRE 1997 to 2010 Big Government Climate Change Act 2010-2016 2016+ Devolution Zero Carbon Homes Austerity Numbers of Homes Shrinking Government Deregulation Act Paris COP 21 “Quality” of Homes BREXIT Smarter Homes Uncertainty Stronger Consumer Drive?
- 4. 2. The Consumer Challenge
- 5. © 2014 BRE 4 pieces of consumer research Introducing the Home Quality Mark ― MoneySupermarket ― Independent focus groups ― Surveys of people living in high performing homes. ― Grand Designs survey Choice of home sees ‘heart’ dominate ‘head’. HOWEVER, value objective information. 25 February 2015 5© 2014 BRE
- 6. © 2014 BRE What did people say? Amenities, location and space Community Sound Investment Good quality Exceed Expectations Reassurance over running costs Noise Light and Airy 96% made changes to be more sustainable. Need for clear controls Temperature
- 7. © 2014 BRE 7 Not just our research… • Energy Efficiency features in both #1 and #2 spot of most important features • Reliable Broadband and digital features is more important than a garage • Friendly neighbours, energy rating, local amenities are all more important than an en-suite bathroom. • More than a quarter were willing to pay at least a 6% premium for a home with sustainable features. • 60% of respondents agreeing or strongly agreeing that they would be more likely to buy a new home from a company building sustainable homes,
- 8. © 2014 BRE ― Information “When I’m looking it will give me some pointers” ― Over 90% people would prefer a home with independent mark. ― 1 in 5 people would pay more. ― 75% would pay £750 or more per home for certification. Of this 13% would pay £3000 25 February 2015 8© 2014 BRE Consumer Trust
- 9. 3. How HQM addresses the challenge
- 10. © 2014 BRE Why do we need the Home Quality Mark? The Home Quality Mark is a new rigorous and relevant standard for new homes. Provide consumers with the tools to make the smart choice when buying or renting a new home. Enable housebuilders to differentiate their products and to articulate the benefits of new homes. #betterhomes
- 11. © 2014 BRE Home - A home is more than 4 walls and a roof, it is about hearts and minds. Quality - Everybody wants quality, but doesn’t always know what it is. Mark - Provides reassurance, independence, backed by science. “Independent benchmarking of new homes is hugely important”. Cala Homes Chief Executive Alan Brown #betterhomes
- 13. © 2014 BRE MyWellbeing MyCost MyFootprint Section Issues Stars Indicators Inputs Outputs
- 14. © 2014 BRE Our Surroundings - Transport - Local Amenities - Resilience to Flooding - Recreational Space - Ecology - Security - etc. Knowledge Sharing - Aftercare - Commissioning - Smart Homes - Post Occupancy Evaluation - etc. My Home - Air Quality - Temperature - Noise - Materials - Energy - Space and Access - etc.
- 15. © 2014 BRE For Land Owners - Encourage partnership between land owner and developer. Starts early discussion on quality - Reassurance on outcome - Can adds value to site (if land sold) - Helps create long term great community and therefor value if land is retained.
- 16. © 2014 BRE Accessibility of standard
- 17. © 2014 BRE
- 18. © 2014 BRE Water Wat 1 Indoor water use Wat 2 External water use Materials Mat 1 Environmental impact of materials Mat 2 Responsible sourcing of materials (Basic) Mat 3 Responsible sourcing of materials (Finishing) Surface Water Run-off Sur 1 Management of Surface water run-off from developments Sur 2 Flood Risk Waste Wst 1 Storage of household recycling Wst 2 Construction site waste management Wst 3 Composting Pollution Pol 1 GWP of Insulants Pol 2 NOx Health & Wellbeing Hea 1 Daylighting Hea 2 Sound Insulation Hea 3 Private Space Hea 4 Lifetime homes Management Man 1 Home User Guide Man 2 Considerate Constructors Scheme Man 3 Construction site impacts Man 4 Security Ecology Eco 1 Value of the site Eco 2 Enhancement Eco 3 Protection of features Eco 4 Change in value Eco 5 Building footprint Knowledge Sharing 26 Commissioning and Performance 27 Quality and Improvement 28 Considerate Construction 29 Construction Energy Use 30 Construction Water Use 31 Site Waste 32 Aftercare 33 Home Information 34 Smart Homes 35 Post Occupancy Evaluation Energy and CO2 Emissions Ene 1 Dwelling emission rate Ene 2 Fabric energy efficiency Ene 3 Energy display devices Ene 4 Drying space Ene 5 Energy labelled white goods Ene 6 External lighting Ene 7 Low and zero carbon technologies Ene 8 Cycle storage Ene 9 Home office Our Surroundings 01 Accessible Public Transport 02 Alternative Sustainable Transport 03 Local Amenities 04 Ecology 05 Recreational Space 06 Flood Risk 07 Managing the Impact of Rainfall 08 Security My Home 09 Indoor Pollutants 10 Daylight 11 Internal and External Noise 12 Sound Insulation 13 Temperature 14 Ventilation 15 Energy forecast and Cost 16 Decentralised Energy 17 Impact on Local Air Quality 18 Responsible Sourcing of Construction Products 19 Impact from Construction Products 20 Life Cycle Costing of Construction Products 21 Durability of Construction Products 22 Drying Space 23 Access and Space 24 Recyclable Waste 25 Water Efficiency Evolutionofissues
- 19. © 2014 BRE UserHuus Future of Standards Public Profile Launch Consultation HQM beta Spring 20152014 + Finance £ Summer 2015 Site Marketing Weinerberger Winter 2015 59 Presentations Autumn 2015 Spring 2016 Software Summer 2016 Full HQM Training Existing Homes Type Approval Finance £ 4000 Homes Registered
- 20. © 2014 BRE We welcome the launch of the HQM as independent, third party verification of the quality of new homes provides both property purchasers and funders with support in their decision making. Independent, verified information provides consumers with reassurance that they are making the right choice. I have been working for years to raise the benefits of healthy homes to the general public, it is great to see BRE’s Home Quality Mark helping to provide further information Oliver Heath TV presenter
- 21. © 2014 BRE As featured in
Editor's Notes
- We can rate many other areas; Mobile Phones, Cars, Holidays and products like insurance. Information on homes is often limited to, location, purchase price and a few photos. It is difficult to understand if the home is really quality product and how it relates to others in the area. HQM will provide consumers with better tools in order to make the smart choice. In our Moneysupermaket survey – 97% of people said they would welcome a mark like HQM. 20% said they would pay for it.
- Why have we chosen HQM, rather than BREEAM, Code, EcoHomes? It needs to resonate with as many people as possible, not just people who are interested in sustainability.
- Lower insurance and mortgage costs Reduced maintenance Access to green space and amenities Low CO2 Planet friendly materials In tune with nature Overall star rating – 5 stars is common for rating of services and goods Indicators – cut across the whole scheme not just categories Score card will pull up some issues that the home is good at.
- How the scheme is structured and where the indicators sit. In Scotland the Scheme will output the levels of Section 7 This shows that further indicators can be added at anytime, because it doesn’t impact the inputs. (Resilience etc.) Go through sections in a bit.
- Not a full list of areas (this is on the website)
- Encourage people to join the conversation.