2. 3. improve your offer
2. win new business
We help clients in highly competitive markets
to orientate their teams for success,
while building the media assets they need
to seize new and future opportunities.
1. Equip your team for success
roadmap media
What we do

3. 5. Create New Possibilities
6. Build Trusted Partnerships
4. model your story

4. Film & Documentary
Tendering & Proposals
Whether you’re looking to win a major project, break
into new markets, or reinvigorate your story for a new
type of client, you need media to put your story on rails
and equip your teams for success.
1. Equip your team for success
COUNTY COURTS
Built to maximum security standard for DOJ
ATTACHMENT2
TENDER FOR
THE MODERN
MUSEUM PROJECT
MAIN WORKS TENDER NO. 0125645RM
FINANCIAL SUBMISSION
10 Years of success
ecI Partnership statement
TENDER FOR 224–252 LA TROBE ST DEVELOPMENT
Type of Contract
Design & Construct
Approved Contract Period
October 2010 – November 2016
Financial Details
Value: $550m
Client
Far East Consortium
21.6 KEY BENCHMARK PROjECT 3 – UPPER wEST SIDE DEVELOPMENT
OVERVIEw
Brookfield Multiplex successfully delivered the luxury apartment project, The Royal Domain Tower as a
flagship Australian project for the Far East Consortium. This marked the beginning of a strong relationship
that has led to the consistent appointment of Brookfield Multiplex on Far East’s next four major residential
tower developments in Melbourne.
The Upper West Side development is one of Australia’s largest inner city residential developments. It consists
of 2,200 apartments over four towers which are integrated by a podium structure. The site, which is located
on a constrained CBD site atop a former power station, posed a number of construction challenges which we
successfully managed through each stage along with several staged handovers. Now we are delivering the
final tower in a semi tenanted environment.
Brookfield Multiplex constructed Stage One, a 48 level tower with 700 apartments above a six level podium
which includes a large retail arcade that will link all four towers. Stage Two consists of a 49 level tower
comprising a total of 584 apartments while the third stage (known as Tower Four) includes 282 apartments
across a 30 level tower. Tower Three (the final stage) is a 53 level tower atop a 6 level podium, that provides
a total of 641 apartments. It includes a communal pool and gymnasium, and incorporates 11 retail tenancies
at street level. A podium green roof design incorporates outdoor communal and recreational facilities. Once
all stages are complete it will be the largest green roof in the southern hemisphere.
VALUE ADDS
This project represents our unequalled record for programme certainty and timely completion of projects.
Tower One was delivered 3 months ahead of schedule and Tower Two has recently been completed 4
months ahead of schedule. Our fast track record and ability to achieve programme certainty in no way
compromised the high quality construction outcomes achieved on these towers.
RELEVANT BENCHMARKS
• Staged Handover Process
• Mixed Use Podiums
CLIENT COMMENT
“FEC has enjoyed a professional, non-litigious and flexible relationship with Brookfiel Mulitplex. No challenge
has been too large and their design and construction teams have handled purchaser changes and a range of
other issues typically encountered on residential projects, with a flexible and responsive approach. The team
has excelled on FEC projects and proven BM to be a client focused builder and partner of choice for FEC.”
Rob Cooke
General Manager, Far East Consortium
TENDER FOR
MELBOURNE CITIES
CAPITAL DEVELOPMENT
VOLUME 2
TECHNICAL PACKAGE
Digital & 3D Presentations
MELBOURNE CITIES CAPITAL DEVELOPMENT
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debis essitas nihillo restior ehentemquo estiscidis volenis eaquid mod maximoloris as cor magni corehentibus re
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EPG

5. Story Modelling & Media Platforms
CSR & CommunityengagementNetwork Building & Sales Force Tools
takingaction
How can the people in each of these roles help to ensure that our customers make
informed decisions about LP?
Branch Manager Personal Lender Branch Insurance Representative
more, better, different, less
More
Better
Different
Less
6 7
LIFESTYLE HEADING
Is pos catrartem publici destast raetodi
pessimilie co intem perendu consulocchil
civis ore ad caestia cesterum. Opionsum
auctatis adducie ntervirium que te effrem
quemusu pplicum condet? At effrede
rfirmactorum in dena, destili confectur.
Is pos catrartem publici destast raetodi
pessimilie co intem perendu consulocchil
civis ore ad caestia cesterum
03. Royal Melbourne Yacht Squadron
04. Acland Street Pâtisseries
05. Luna Park
06. Bridie O’Reillys, Prahran
07. Swinburne University, Prahran
03
05
06 07
04
0202
THE LIFESTYLE
riskfundamentals
risk fundamentals - what is the risk?
will suffer a critical illness
before the age of 70
1 in 3 females1 in 2 males
1 in 4 females
over the age of 30 will suffer a
critical illness before they reach 65
2 in 5 males
over the age of 30 will die
before they reach 65
1 in 9 females1 in 6 males
6 7THE BUSINESS CONNECTIONISSUE 01 / MAR 2015
THE EMpirE
oF MoussE
We met with the owners of Exquisine,
Nigel and David Rose, two friendly
veterans of the dessert trade, who were
more than happy to share some of the
tactics they’ve used over 25 years to build
their mousse empire.
‘A really important ingredient is
investing in your business,’ Nigel said as
we moved past the hulking industrial
mixers,‘It’s a false economy to try and
skimp on good equipment. It’s like
insurance, if you want to grow, spend the
money upfront and it counts in the long
run when you need it.’
But equipment is just one part of the
story:‘We would not be here without the
good fortune of having wonderful staff.
The owners of a business are really just
the tip of the iceberg: the real work
happens below the surface.’
Founded in 1987, Exquisine started out
producing a variety of products, from
pâtés and terrines to clotted creams and
mango juice. When Nigel joined the
business in the early ‘90s, the Rose
brothers began culling their product range
and with it, their overheads.
By discontinuing or selling off product
lines they were able to focus on what
they did best, dairy desserts, particularly
Exquisine’s signature dish: ‘A traditional
chocolate mousse with real cream and
real chocolate. It’s top restaurant quality.’
Armed with a quality product, the Rose
brothers embarked on a lifelong campaign
to steadily grow their business. As with all
conquests, it began with humble
beginnings,‘We went knocking on the
doors of local restaurants and asked if
they wanted to stock our gourmet
mousses.’ It’s a simple approach that
worked well. Years later, it continues to
drive Exquisine’s expansion.
Embedding their mousse in the aisles
and menus of other businesses built
a strong distribution base and occupied
new spaces in maturing markets. Profits
were re-invested into new and better
equipment; economies of scale kicked in;
and Exquisine formed new alliances with
larger retailers and restaurants – including
several franchised fast-food chains.
‘Say you go into a Dominos, they’ve
already sold you a pizza because you
walked in there specifically to buy a pizza.
What they’re understanding now is that
they can sell desirable add-ons and get
more share of wallet from their
customers: a gourmet dessert is a perfect
way to increase that sales ticket.’
Today, Exquisine’s mousses are
camouflaged in a range of branding, from
Dominos’ and Red Rooster’s to the Duchess
line carried by Aldi supermarkets. Only 5%
of the mousses dispatched from
Exquisine’s Normanby Avenue stronghold
wear the company’s colours.
Like any good generals Nigel and David
also know that the lay of the land is just
as important as tactics.‘Part of the
business’ success is that people are really
in love with their food these days. We’re
riding the wave of this gourmet-quality
thing that’s happening in our society.’
Consumers are turning away from
reconstituted foods in favour of gourmet
products with natural ingredients and
clean labelling. Although Exquisine are
producing mousse en masse they’ve
remained true to authentic production
methods that make a quality product from
the get go:‘We still make mousses in the
traditional method, by mixing cream and
chocolate in a planetary mixer. We do this
just like you’d do on a kitchen bench but
we do it in 100L batches.’
Adding to their brand halo, Exquisine are
also green and good.‘As any business does
we use as few resources as possible to
produce what we do.’ And they never leave
a mousse behind,‘We send anything we
can to Sacred Heart Mission in St Kilda, so
if you ever find yourself eating lunch
there, chances are you’ll have one of our
desserts.’
David and Nigel are still doing what
they’ve always done, preparing for the
next long march: they’ve just bought
their next generation of equipment;
covered the factory roof with enough
solar panels to power several dozen
homes. Shiploads of Exquisine’s desserts
are already heading to New Zealand,
Singapore and the Middle East, under a
variety of brandings. As additional export
markets come online, the next stage of the
expansion is becoming increasingly
important.
‘A few years after moving to Thornbury
we bought out our neighbour thinking,
‘Great, another 900m2, this’ll last us until
retirement!’ Then in March of last year we
bought the 1700m2 unit on the other side
so I guess we’re still growing and on the
verge of our next stage.’
FEATurE
exquisine / www.exquisine.com.au
Part of the business’ success
is that people are really in love
with their food these days.
We’re riding the wave of this
gourmet-quality thing that’s
happening in our society.
Left: Filled portions of mousse roll off the production
line, ready to be packed and shipped.
Top Right: Nigel Rose (left) and David Rose (right)
stand proud in their warehouse.
DiD you knoW…
Council is currently running a
pilot export program with 10 local
businesses. They also have a number
of sustainable business initiatives.
From the foothold of a quiet industrial estate near
Normanby Avenue two brothers are serving up millions
of gourmet desserts every year, and quietly commanding
an expansive market that few people even notice.
1THE BUSINESS CONNECTION
The Business
Grow Your
Own Way
/ /
Good Clean
Business
The Empire
of Moussepage 4 page 11
page 6
Stories, insights and ideas from Darebin’s leading businesses
Issue 01 MAR 2015
UIPPEDE
sales
training
Loan Protection
S T K I L D A
22 23
PACE DEVELOPMENT GROUP
The origins of Pace Development Group stem from the mid
1990’s. Since that time, we have established formidable
expertise and a reputation for design and construction.
excellence in residential and commercial developments.
Our typical scale of projects has grown over the years,
historically being market leaders in boutique apartment
developments, and in recent years extending our vision to
high rise developments.
As a truly integrated developer with our own group
construction capability, Pace recognizes the discerning
needs of our clients and incorporates many contemporary
features into our developments.
The vast experience of the Pace team range from areas of
architecture, interior design, sales and marketing to legal,
engineering and construction. With awards in housing
excellence and a proven track record, our approach is
fundamental to our success; Design, Construct, Deliver.
CARR INTERIOR DESIGN
Carr Design Group, headed by the much awarded
Sue Carr, is one of Australia’s most influential
multidisciplinary design firms. For over 40 years, Carr
has exceeded expectations. The team of architects led
by Chris McCue and interior designers directed by Dan
Cox maintain a position as leaders of design practice
and thinking. A host of successful outcomes and long-
standing client relationships are testament to their
team’s consistency and commitment.
Carr has three core specialisations to address design
for work, home and leisure; each discipline benefits
from the knowledge, research and testing of the other.
Their clients expect more than design: extraordinary
homes that elevate quality of life, hospitality spaces
that redefine amenity and attract guests, workspaces
that advance business and are as practical as they are
inspiring, superior financial returns on investment.
Spaces that stand the test of time.
SJB ARCHITECTS
SJB has been enriching our cities for over thirty
years. SJB has built a reputation as an astute
collection of experts who are committed to
delivering high quality and thoughtful designs
that respond sensitively to their surroundings,
people and environment.
At Atherton & Atkinson, SJB Architects and SJB
Interiors have collaborated to create a bold, fresh
and confident building that is in keeping with
SJB’s philosophy that the creation of meaningful
spaces projects individuality while fostering a
sense of community.
THE TEAM
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cute, ur untis, facre terfex miuri pri publiumum in vili publiis,
tem ament que deniumus et? Nartum inprae mendac mend.
converces clatqua optiendam ina.
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verit aucese
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optiendam ina.
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ament que deniumus et? Nartum inprae mendac mend.
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publicaverum dis mentra mere converces clatqua optiendam
ina.
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mentra mere converces clatqua optiendam ina. Non id cute, ur
untis, facre terfex miuri pri publiumum in vili publiis, tem ament
que deniumus et? Nartum inprae mendac mend.converces
clatqua optiendam ina.
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verit aucese des atudeps, qui publicaverum dis mentra mere
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‘SENA DEM AD
CONOCUM POSTEM
OR HOSSULIUS
PERIUS CONTERD
ICATILI PRA SENATUS
HORE AC OCAVER
QUIUM OPORUM TE
CUT PROPORIS HOS
DERFIRID DERE TUIS
PUBLI INTERDIT
PEREMQUE’
Koos de Keijzer. Principal, DKO
Koos de Keijzer. Principal, DKO Sonia Simpfendorfer, Creative Director, Nexus
12 QUEENS RD, MELBOURNEQUEENS DOMAIN
3332
ULLUPTATUR RE DEL IS ETUR SIT ET QUI ASSUM ET
QUE EUM ULLUPTATUR RE DEL IS ETUR SIT
PAGE
11
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6. 2. win new business
Win
billions of dollars.
Deliver
hundreds of commercial proposals.
Transform
start-ups into million dollar companies.
train & equip
large and diverse workforces.
CONNECT
boardroom visions with operational realities.
empower
communities through commerce.
position
their teams for success.
Acquire
thousands of new customers.
Open UP
major new markets.
Navigate
difficult mergers.
Embed ThinkListen Lead
Our approach
Since 2005 we’ve used media to
help our clients:
Create Win

7. Our skills
“Roadmap helped us redefine our differentiation strategy so our
teams could go on to form strategically significant mergers
and gain traction in new multibillion dollar markets.”
- AustralianSuper
Graphics DigitalStrategy PresentationWords Film

8. Working with your teams we co-design media to enable you to:
Demonstrate vision Speak to your audience Focus the conversation
Ours is simple. We’re going to join and work
alongside your team. Together, we’re going to
create an exceptional offer for your clients
and powerful media assets to drive your
growth for years to come.
3. improve your offer
What’s your delivery promise?

9. Embrace your client’s risk Reduce complexity Inspire decision makers
"Over the years Roadmap has become a trusted and
seamless part of our business development team."
- Brookfield Multiplex

10. 4. model your story
Story modelling takes a 360 degree view
of your organisation; identifies the most
important conversations ahead; and uses media
to transform your business intelligence and
data into compelling human-driven stories.
We bring the right people and business
insight from your organisation together.
strategy
Discovery
Creative

11. We review your history, aspirations and
current place in the market.
We arrange your strengths into a cohesive story
with different chapters for various audiences.
We create compelling media that enables your teams
to have the right conversations with the right people
in the right way.
Media
"The team helped us to develop and realise our vision, guiding our
innovation in a totally new communications territory for the brand;
they brought a high level of professionalism and truly put the
project first - every step of the way."
- Ansell Australia

12. Social Sector
• CSR Strategy & Realisation
• Impact Media Projects
• Education & Outreach Programs
• Social & Creative Activations
• Community Partnerships
business Sector
• Strategic Storytelling
• Major Opportunities
• Internal Alignment
• Capacity Building
• Mergers & New Markets
Creative Sector
• Strategic Engagement
• Creative Concepts
• Media & Advertising
• Film & Documentary
• Online Communities
New Demands New OpportunitiesNew Skills
Roadmap media is part of
a group of centrally owned
companies with specialised
expertise across the business,
creative and social sectors.
We help clients to understand
new operating environments and
find new ways to engage with
communities, stakeholders and
changing consumer markets.
5. Create new possibilities
As the world changes,
businesses are increasingly
expected to do more and go
beyond the realms of their
traditional business activities.

13. Ansell aren’t just selling condoms, they’re leading
the way in contemporary sexual health education
for 200,000 high school students each year.
AustralianSuper aren’t just growing rapidly,
they’re helping smaller super funds to survive in
challenging new environments.
Brookfield Multiplex aren’t just building skyscrapers,
they’re using their skills to help charities turn the tide
on youth homelessness in Australia.
ASK GRANDAD
Our UNIQUE Skill set ENABLES clients TO navigate
21st
century challenges and create broad new
spaces for collaboration so they can do things
that have never done before.
+++++

14. 6. Build Trusted Partnerships
Here are a few brands we’ve recently worked alongside.
In some cases we supported their agencies or marketing teams, in others we worked alongside their
senior leaders to secure major opportunities or lead their brands into exciting new business terrain.
Experience matters and in choosing Roadmap
Media, you’re choosing a creative and strategic
media partner that understands your challenges
and what you need to achieve.
Certainty
You may need a big push to overcome
some even bigger challenges.
Collaboration
You might need specific skills
to close the gaps in your team.
Innovation
You might be looking for a new
approach to answer old problems.

15. Differentiation
You definitely need to define
your competitive advantage.
Confidence
You need a great story that shows
exactly why you’re a market leader.
Performance
You need outstanding media to help
your team drive the conversation.
Growth

16. AB Smith Director +61 439 616 078 ab@roadmapmedia.com.au
www.roadmapmedia.com.au