Build better homes with BREEAM and Home Quality Mark

1. What is BREEAM
Longest established and most widely used
Launched in 1990
Robust, evidence based criteria that is
process and outcome focused
Third party certification scheme
Drives innovation and standards above the
regulatory minimum
Credible label showcasing CSR
Differentiate + Information

2. Basics
The BREEAM assessment process evaluates the procurement, design, construction and operation
of a development against targets that are based on performance benchmarks.
Assessments are carried out by independent, licensed assessors, and developments rated and
certified on a scale of Pass, Good, Very Good, Excellent and Outstanding

3. Scheme’s by lifecycle stage
Outline
Planning
Design Construction Initial Fit Out In Use
Refurb and /
or fit out
End of Life
Communities
Infrastructure
Home Quality Mark
Homes
New Construction
Refurb and Fit Out
In Use
Deconstruction
Masterplanning
Infrastructure
Buildings

4. Step 1
The
Principle
Step 2
The
Layout
Step 3
The
Details
“..BREEAM halves the time that is
spent..”
Louise Cutts, Development Management
Officer, Eastleigh Borough Council
“Overall BREEAM helped us secure planning
approval and..secure the project.”
Dave Bullock, Managing Director, Compendium Living
“BREEAM is a planning vehicle but it’s
actually so much more - 20% of the value is in
the planning and 80% is in the conversation
you have about your development..”
Iain Taylor, Partnerships Director, Peel Group
BREEAM Communities scheme;
master planning stage
Better with

5. How to make a
smart choice in a
new home

6. © 2014 BRE
1997 to 2010
Big
Government Climate
Change Act
2010-2016 2016/17+
Devolution
Zero Carbon
Homes
Austerity
Numbers of
Homes
Shrinking
Government
Deregulation Act
Paris COP 21
“Quality” of
Homes
BREXIT
Smarter
Homes
Offsite
Stronger Consumer
Drive?
Garden
Cities and
Villages
Institutional
Investment

7. © 2014 BRE
4 pieces of consumer research
― MoneySupermarket
― Independent focus groups
― Surveys of people living in high
performing homes.
― Grand Designs survey
Choice of home sees ‘heart’ dominate ‘head’.
HOWEVER, value objective information.

8. © 2014 BRE
What did people say?
Amenities,
location and
space
Community
Sound
Investment
Good quality
Exceed
Expectations
Reassurance
over running
costs
Noise
Light and Airy
96% made
changes to
be more
sustainable.
Need for
clear
controls
Temperature

9. © 2014 BRE
Workmanship is becoming a major issue

10. © 2014 BRE
― Information “When I’m looking it will
give me some pointers”
― Over 90% people would prefer a home
with independent mark.
― 1 in 5 people would pay more.
― 75% would pay £750 or more per
home for certification. Of this 13%
would pay £3000
25 February 2015 10© 2014 BRE
Consumer Trust

11. © 2014 BRE
Home Quality Mark (HQM)
1) Differentiate 2) Information
Running Costs
Health and Wellbeing
Environmental Impact

12. © 2014 BRE
Our Surroundings
- Transport
- Local Amenities
- Resilience to Flooding
- Recreational Space
- Ecology
- Security
- etc.
Knowledge Sharing
- Aftercare
- Commissioning
- Smart Homes
- Post Occupancy
Evaluation
- etc.
My Home
- Air Quality
- Temperature
- Noise
- Materials
- Energy
- Space and Access
- etc.

13. © 2014 BRE
Egg Homes – Viver Green
– Lake District
– ICF Construction – resilience
– HQM being used to lever funding and as
Marketing tool.

14. © 2014 BRE25 February 2015 14
Lumiere
– Hemel Hempstead
– Integration of Ecology and PV
– Aiming to be the most
sustainable high rise.
Part of Lloyds
£1billion low
interest loans
for green
buildings

15. © 2014 BRE
11,000 Homes Registered
– High end / luxury
– Social housing providers
– SME housebuilders
– Large and small developments
– Flats / detached homes
– Across England

16. Thank you
Presentations;
www.slideshare.net/HomeQualityMark
@homeqm
www.homequalitymark.com