Heber Valley Economic Summit 9-7-12
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The document discusses trends in internet and social media usage, including statistics on Facebook, Twitter, mobile usage and YouTube. It also covers emerging technologies and business models to watch, and encourages attendees to learn new skills like coding, social media, and search engine optimization to stay relevant professionally. Major themes are the rapid growth of mobile internet, importance of having an online strategy, and need to keep learning new technical skills.
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Heber Valley Economic Summit 9-7-12
- 1. The Internetz – Now and Later Alex Lawrence: Vice Provost – Weber State University Twitter: @_AlexLawrence (underscore before my name) LinkedIn: /AlexOnLinkedIn Facebook: /AlexLawrence Blog: StartupFlavor.com Presentation Download: slideshare.net/
- 2. Street Cred – Blah, Blah, Blah 98,000+ Twitter Followers (Top 5 in Utah) 5,000+ Friends and 8,500+ Subscribers on FB 50,000+ Blog Subscribers (active in 2011) 3,000+ LinkedIn Connections 4,000+ FourSquare Check Ins 1,200+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
- 3. 50M Users Put In Perspective Radio Internet iPod Years Facebook 0 5 10 15
- 4. Twitter Stats 500M registered users Adding 500,000 per day 73% of Fortune 500 have *active Twitter accounts 340 million tweets per day 1 billion tweets per week Largest VC raise in software history = $800M
- 5. Facebook Stats 955+ million monthly active users 50% log on once per day Average user has 130 FB friends 543 million active mobile users per month 30 billion pieces of content (links, news, blog posts, photos) uploaded per month Average user spends 12 hours/month on FB
- 6. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting Seven trillion texts sent in 2011 With only 19% smartphone market penetration 500,000+ iOS apps, 37% are free Within 5 years, mobile internet access > desktop access
- 7. Advertising $ Follows Eyeballs 1995 2010 Global Internet Ad $55MM $90B Revenue Ad Revenue Per User $9 $86 Global Internet Users 6MM 2.2B
- 8. Facebook Ads Google AdWords market share is shrinking Facebook Ads growing but still imperfect Google+ designed to combat massive loss of eyeballs Search vs. Human Curation (social and sharing) 9/6/12 article – losing to Twitter on mobile ad revenue
- 9. YouTube Television is actually moving to the Internet this time 108M people Watch 1.3B videos Today Used to say ‘Broadcast Yourself’ – not anymore 3rd most watched brand? OraBrush – tongue scraper in Provo
- 10. What Am I Watching? Square - accept payments UBER and Lyft - disrupt taxi, car wash and others Simple – financial institutions should pay close attention Republic Wireless ($19/month unlimited everything) Group buying 2.0 (flights, niche fashion, more) FourSquare and Yelp – location/phone based help App.net – paid social network ($50/year)
- 11. What Am I Watching? StockTwits – social stock broker Fiverr & Task Rabbit – cheap outsourcing in US TalkTo – text any business for a reply Vinny – power in the used car buyers hands Amazon Prime – same day shipping in entire US Mighty return of e-commerce (niche)
- 12. What Am I Watching? Apple Invading Everything Medical Home services Restaurants (order from mobile) Books (rent textbooks instead of buy) Movies (direct to home) Kids $35 tablet in India - $199 Amazon Kindle Fire Streaming audio service rumored (Pandora competitor)
- 13. What Does It Mean? Every site has to be mobile friendly Brands that connect online are winning & extending lead Internet marketing spend will be majority of budget Don’t actively work on a web strategy? Lose existing customers Lose future sales Lose your job Lose all kinds of opportunities (personal and professional)
- 14. Learn = Earn Websites to bookmark Learn to code - Codecademy.com TechCrunch – new tech companies GigaOm.com – general tech news (software & hardware) Gizmodo – gadets & hardware SEOmoz.com – search and social Topic specific blogs Sales Marketing Cutting edge hardware/software for you to adopt
- 15. Learn = Earn Pick two and become fluent Social SEO PPC Affiliates Email Google has all of the answers Not participating means someone else controls your brand (your name and/or your business)
- 16. Question & Answer Presentation available at Slideshare: