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Heart + Hustle: Building Your Brand Through Storytelling

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Emmelie De La Cruz
Emmelie De La Cruz

Emmelie will share the one thing that most bloggers are missing when it comes to elevating their blog from just a hobby to a brand. She will breakdown exactly what personal branding is, why it matters and how it impacts us every single day. From the tools you need, to what to say, esta chica te lo dara todo so that you can build your audience and position yourself to stand out.

Marketing
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HEART + HUSTLE BUILDING INFLUENCE WITH YOUR PERSONAL BRAND @EmmelieDe La Cruz | #WeAllGrowNYC
MY STORY Superstar Student Job Hopper Branding Expert @EmmelieDe La Cruz | #WeAllGrowNYC
TELLING YOUR STORY Humanizes Elevates Informs @EmmelieDe La Cruz | #WeAllGrowNYC
Visuals Wordmark design Website look and feel Collateral Material Content Copy Blog posts Newsletter Emails Experience Work deliverables, communication style, personality Interaction Status updates, tweets, connections blog comments, events Where do you tell your story? @EmmelieDe La Cruz | #WeAllGrowNYC
TELLING YOUR STORY HUMANIZES YOU. Profit from your niche @EmmelieDe La Cruz | #WeAllGrowNYC
INFLUENCE = ENGAGEMENT Post Engagement Vs. Fan Engagement • (Likes + Comments) / Total Posts • (Likes + Comments) / Total Followers @EmmelieDe La Cruz | #WeAllGrowNYC 18.9K 37.8K
INFLUENCE = ENGAGEMENT • Nathalie • 5419 likes + comments = 903 average post engagement • 28% fan engagement • Flor De Maria • 2386 likes + Comments = 397 post engagement • 6% Fan Engagement @EmmelieDe La Cruz | #WeAllGrowNYC 18.9K 37.8K
TELLING YOUR STORY ELEVATES YOU. Communicate your credibility @EmmelieDe La Cruz | #WeAllGrowNYC
ELEVATOR PITCH • What do you do? • What are your skills? • Who benefits? • What is the outcome? • What do you want? @EmmelieDe La Cruz | #WeAllGrowNYC
TELLING YOUR STORY INFORMS YOU. Blog like a brand + business @EmmelieDe La Cruz | #WeAllGrowNYC
METRICS MATTER Top social posts + Best performing content Iconoquare, Quill Engage, SumAll @EmmelieDe La Cruz | #WeAllGrowNYC
METRICS MATTER @EmmelieDe La Cruz | #WeAllGrowNYC
METRICS MATTER @EmmelieDe La Cruz | #WeAllGrowNYC
TOOLS TO BUILD INFLUENCE • Email list – Periscope landing page – Opt-in Product • Co-Schedule • Twitter Chats • Instagram Features • Pinterest Group Boards • Webinars/Videos • Personal Brand @EmmelieDe La Cruz | #WeAllGrowNYC
FREE CHAPTER: bit.ly/mymfree (all lowercase) @EmmelieDe La Cruz | #WeAllGrowNYC

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Heart + Hustle: Building Your Brand Through Storytelling

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