Global healthcare spend will continue to increase, yet healthcare coverage and access remains uneven across Asia-Pacific. Social Innovation in healthcare promises better access to higher quality, affordable healthcare, in the areas of preventative care, by developing the market, exploring more inclusive design, as well as leapfrogging technologies to offer more cost-effective interventions. We present a Healthcare Social Innovation Checklist to help practitioners systematically deploy a more holistic approach in their go-to-market strategies. This presentation was delivered at the APACMed MedTech Start Up and SME Workshop on 22 August 2019.

1. H E A LT H C A R E
Value & Social Innovation
APACMed
MedTech Start-Up and SME Workshop
21 AUGUST 2019
S O C I A L I N N O V A T I O N P L A Y B O O K
Picture credit: AsiaNews.it

2. About Eden Strategy Institute
WHO ARE WE? WHAT DO WE DO? WHO DO WE IMPACT?
• Specialists in Business
System Innovation
• Transdisciplinary,
cross-cultural team
• Corporations, social
enterprises, and non-profits
• Governments and
multilateral organizations
• Economic value from
solving societal challenges
• Proven impact across
industries and countries
PRODUCT
INNOVATION
STATISTICAL
MODELLING
PROCESS
DESIGN
CAPACITY
BUILDING
ETHNOGRAPHIC
INSIGHTS
DEVELOPMENT
PLANNING
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“Eden was chosen amongst various other research and consulting agencies due to their quick understanding of the subject matter, strategic approach, and
robust methodologies… the project by Eden has become a reference and best practice not just for Asia, but also throughout the other Emerging Markets.”
Cristan Yang Zhigang
Regional Marketing Manager, Asia, Early Technologies Group

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BACKGROUND
Global healthcare spend will continue to increase, yet healthcare coverage and access
remains uneven across Asia-Pacific
Sources: International Labor Organization, World Health Organization, Eden research and analysis
0.529
1.682
2.84
3.715
3.777
4.997
5.268
6.507
7.776
8.096
8.199
8.64
9.58
9.753
12.75
15.132
17.701
17.855
23.063
24.118
28.866
30.252
35.874
36.745
40.139
DENSITY OF MEDICAL DOCTORS IN APAC COUNTRIES
(PER 10,000 POPULAT ION)
56%
Rural populations lacking
legal healthcare coverage
24%
Urban populations lacking
legal healthcare coverage
14.6
Doctors per 10,000 in APAC
42.7
Doctors per 10,000 in Europe

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IMPERATIVE
These gaps in healthcare demand a fresh approach, in order for us to transform health
outcomes
Creating access to
health care products
and services
Making health care
more affordable by
doing more with less
Increasing the
speed of health
care delivery
Improving the
quality
of care
Addressing critical
trade-offs in
healthcare delivery
Social Innovation expands access to quality healthcare
Address user needs and key challenges faced in each markets to transform
healthcare products, services, payment models, and modes of delivery

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INTERNATIONAL CASE STUDIES
Midwives enter health data onto a mobile obstetrics monitoring platform for clinicals to
identify and refer high-risk pregnancies
Sources and picture credit: Philips, Eden research and analysis
3x
Improved detection of
very high-risk pregnancies

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INTERNATIONAL CASE STUDIES
Skilled labor shortages and can be overcome by simplifying medical procedures through AI-
enabled devices
200 million
new cases of malaria
reported annually
Sources and picture credit: Excelscope, TU Delft, World Health Organization, Eden research and analysis

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INTERNATIONAL CASE STUDIES
Logistics issues which inhibit health care access can be addressed by identifying strategic use
cases for cutting-edge technology and creating efficient intermediaries
18,480
deliveries by drone to date
Sources and picture credit: Zipline, Eden research and analysis

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INTERNATIONAL CASE STUDIES
Experimenting with early detection, sensing, and monitoring technologies allow for the
management of post-operative risks
Early detection reduces costs by
USD 30,000
per postoperative
gastrointestinal leak
Sources and picture credit: NE-RV, Eden research and analysis

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INTERNATIONAL CASE STUDIES
Low-resource environments encourage the use of alternative materials and creative product
design to achieve affordable and scalable health care solutions
10,000
times cheaper than
traditional incubators
Sources and picture credit: Embrace Innovations, Eden research and analysis

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INTERNATIONAL CASE STUDIES
The chronic disease management experience can be improved through new models of drug
delivery for greater comfort and patient compliance
415 million
individuals are diagnosed with
diabetes globally
Sources and picture credit: MIT, Scientific American, Eden research and analysis

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INTERNATIONAL CASE STUDIES
Personalized care models can be realized through data aggregation to improve long-term
monitoring processes
Heart failure can be predicted
14 days
in advance
Sources and picture credit: Biofourmis, TechCrunch, Eden research and analysis

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INTERNATIONAL CASE STUDIES
Health screening can be seamlessly embedded into workflows along user lifestyles
94%
5-year survival rate for
Stage 1 detection
Sources and picture credit: Clinicai, MarketWatch, NBC, Eden research and analysis

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INTERNATIONAL CASE STUDIES
Developing markets with local manufacturing, training, employment, technology transfer,
international standards, and optimized design
Sources and picture credit: Vietnam Investment Review, GE, Eden research and analysis
50%
Clinics and hospitals in Vietnam with
at least one GE Healthcare machine

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PUTTING IT ALL TOGETHER
A Healthcare Social Innovation Opportunity Checklist helps practitioners
explore how they could achieve an even broader range of desired outcomes
PREVENTATIVE
CARE
❑ Immunization
❑ Lifestyle
modification
❑ Personalized
health
❑ Health screening
MARKET
DEVELOPMENT
❑ Policy support
❑ Training
❑ 3P partnerships
❑ Hub-and-spoke
care models
INCLUSIVE
DESIGN
❑ Infrastructure
leapfrog
❑ Frugal Innovation
❑ Process flow &
integration
❑ Reducing duplication
RESOURCE
MOBILIZATION
❑ Product localization
❑ Indigenous labor &
materials
❑ Knowledge transfer
❑ Alternative channels
COST-EFFECTIVE
INTERVENTIONS
❑ Decision support
❑ Minimally-invasive
❑ Remote
monitoring
❑ Automation
✓ Compliance ✓ Costs✓ Coverage ✓ Quality✓ Capital
✓ Access
✓ Capacity
✓ Pain
✓ Recovery time
✓ Comfort
✓ Sentinel events
✓ Scale ✓ Timeliness
✓ Affordability
✓ Efficiency
✓ Convenience

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TAKING IT FORWARD
Enabling social innovation for healthcare requires the full participation of stakeholders
across the ecosystem
MNCsStartups, Social
Enterprises, Inventors
Governments
HEALTHCARE
SOCIAL
INNOVATION
• Current state of your
innovation ecosystem?
• Policy directives that attract
and support health care
innovators?
• Technology or solution
partners to expand healthcare
access and improve
outcomes?
• New markets that are
unserved, underserved, or
rudimentary?
• Existing products to localize to
meet consumer needs?
• Reverse innovation to create
new products, business,
service, and operating
models?
• Most pressing needs in
markets of operation?
• Barriers to the launch
and adoption of your
product or service?
• How might inclusive
design parameters widen
your customer base?
• Potential ecosystem
collaborators whose
needs are aligned with
your solutions?
• Forms of partnership?
• How to mobilize local
resources?

16. Thank you
Calvin Chu Yee Ming | Partner
Eden Strategy Institute LLP
www.edenstrategyinstitute.com
https://www.facebook.com/edenstrategyinstitute/
@edenstrategy
https://www.linkedin.com/in/chuyeeming/
1 Fusionopolis Way
#06-15 Connexis North Tower
Singapore 138632
Picture credit: Embrace Innovations