This document summarizes a podcast event about healthcare podcasting. It introduces three podcast hosts - Jared Johnson, Janet Kennedy, and Joe Lavelle - and their respective podcasts. The event objectives are to discuss the value of podcasting in healthcare, provide behind-the-scenes insights, tips for being a great podcast guest, and how to build an audience. Additional sections provide more details on the benefits of podcasting, podcasting goals, top performing episodes, favorite musical artists to join on stage, and advice for growing an audience through consistent quality content and collaboration.

1. Podcasters, Rock On!
Jared Johnson
Janet Kennedy
Joe Lavelle

2. Who are we?
Jared Johnson
Health IT Marketer Podcast
Janet Kennedy
Get Social Health Podcast
Joe Lavelle
intrepidNOW Healthcare
Podcast

3. Today’s Objectives
1. The value of podcasting in healthcare
2. Behind the scenes
3. How to be a rock star guest
4. Building your audience
one gig at a time

4. The Value of
Podcasting

5. Why Podcasting?
• All industries
– Building an audience by consistently
delivering quality content
– Sense of community
– Convenient to consume
– Building trust and awareness
– Associating you with your guests

6. Why Podcasting?
• Healthcare
– Under-saturated channel
– Thought leadership is needed
– Include clinician and patient voices in depth
– Media and content creation
– Many ways to repurpose content
(blogs most common)
– Give your own personal take

7. What are the Goals of Our Podcasts?
• Create brilliant thought leadership content
• Build our audiences
• Add voices to healthcare marketing
• Monetize eventually (not too early)
• Develop minimal viable audience
(MVA), find out their pain points
and create those services
– E.g. Get Social Health Academy,
intrepidNOW trade show service

8. Getting the Most Out of Listening
• Download a podcast app and
subscribe to your favorite
– Joe’s favorite app: Overcast
• Listen at 1.5x or 2x
• Tweet about a point you agree or
disagree with to the host and guest
• There is “gold” in the sound bites
• Listen in car, while multi-tasking,
while exercising

9. Podcasting
Behind the Scenes

10. Behind the Scenes

11. Behind the Scenes
Email us for technical
questions about
equipment / hardware

12. Behind the Scenes QUIZ!
As of this week (April 6):
1. Total episodes published
2. Total guests interviewed
3. Total hours (production,
scheduling, editing, recording)
A. 1,500
B. 353
C. 350

13. Behind the Scenes QUIZ!
As of this week (April 6):
1. Total episodes published
2. Total guests interviewed
3. Total hours (production,
scheduling, editing, recording)
A. 1,500
B. 353
C. 350

14. Top Episodes (# of Listens)
• intrepidNOW Healthcare
– Christine Parent, MEDITECH
Improving Patient Experience, Interoperability
and Clinical Sophistication
– Bret Jorgensen, MDVIP
Leading the Way in Concierge Medicine with MDVIP
– Dr. Michael Fratkin, Resolution Care
Leading the Way in Palliative Care

15. Top Episodes (# of Listens)
• Health IT Marketer
– Nick Adkins, Reel DX
Expanding Digital Health with Asynchronous
Video and a Lot of Passion
– Aaron Watkins, Johns Hopkins
How to Knock Down Silos and Get Buy-In for
Digital Marketing
– “e-Patient Dave” deBronkart
The Patient Engagement Culture War and
Health IT

16. Top Episodes (# of Listens)
• Get Social Health
– Joe Lavelle
intrepidNOW Healthcare
– Jared Johnson
Health IT Marketer Podcast
– Todd Eury
Pharmacy Podcast

17. Behind the Scenes
• If you could join any rock band or music artist
for a day, who would it be?
• Rolling Stones (3)
• Bruce Springsteen (2)
• Jimmy Buffett (2)
• U2 / Bono (2)
• Aerosmith
• Ani DiFranco
• Animal’s Band
(Muppets)
• Beach Boys
• Beatles
• Blink 182
• Bob Dylan
• Bon Jovi
• Dead Kennedys
• Faith Hill
• Flaming Lips
• Gary Clark, Jr.
• Guns ‘N’ Roses
• I.G.Y. (Steely Dan)
• Jack White
• John Coltrane /
Johnny Hartman
• Talking Heads
• Lady Antebellum
• Matchbox 20
• Miley Cyrus
• Mormon Tabernacle
Choir
• Radio Disney
• Radiohead
• The Rend Collective
• Trombone Shorty
• Willy Marvel

18. How to be a
Rock Star Guest

19. How to be a Rock Star Guest
• Spend at least 15 minutes
researching the show and the host
• Don’t read prepared answers
• Prep in advance (provide a bio &
topic content to podcast host)
• Answer the question first before
providing a story or related
information

20. How to be a Rock Star Guest
• Don’t flush the toilet!
• Promote to your own audience
• Consider it quality content being
produced for you
• When you need a second to
prepare your thoughts for your
answer, respond with “That’s a
great question…”

21. Building Your Audience
One Gig at a Time

22. Building Your Audience
• These tips can be applied to ANY content
medium, not just podcasting
#1: Build your audience
one gig at a time

23. #2: Spend 50% of time developing a quality
product; 50% on distribution (marketing)

24. #3: Play to win on social media

25. #4: Bring on rock stars as guests

26. Building Your Audience
#5: Collaborate

27. Building Your Audience
“Many fail because they
don’t pick a content niche
that’s small enough.”
—Joe Pulizzi, Content, Inc.
#6: Start in your niche before
branching out too far

28. #7: Don’t expect perfection in the
beginning; get feedback often

29. Questions? Interested in
sponsorships? Want to be a guest?
Jared Johnson
Health IT Marketer
healthitmarketer.com
jared@ulteradigital.com
@JaredPiano
Janet Kennedy
Get Social Health
getsocialhealth.com
janet@getsocialhealth.com
@GetSocialHealth
Joe Lavelle
intrepidNOW Healthcare
intrepidnow.com
@Resultant
Healthcare Podcasters Blab
hcpodcasters.com
@HCPodcasters