The document outlines a content deliverable and social media strategy for the Cincinnati Bengals. It recommends producing a daily or weekly podcast called "Who Dey Another Day" and using social media platforms to reach audiences, connect more with current fans, and help spread the podcast through word of mouth. The podcast would be hosted at https://anchor.fm/thelonelygamer/episodes/Who-Dey-Another-Day-e1a9oof.