The document discusses the Iowa Healthcare Collaborative's 2007 work plan to promote transparency, accountability, and value-driven healthcare in Iowa. The plan focuses on education, public reporting of quality measures, patient safety initiatives, and clinical quality improvement projects like reducing healthcare-associated infections and engaging hospitals in the 5 Million Lives Campaign. The response argues that healthcare providers must lead these efforts through a spirit of innovation, ownership, collaboration, and by redefining professionalism around evidence-based quality improvement and transparency.