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Healthcare Business Tips for 2019
The spending on healthcare throughout the nation is projected to grow
at 5.5% annually through 2026.
By 2026 healthcare will contribute to 20% of the GDP. The healthcare
industry will also add more than 2.4 million jobs in the coming years
ahead.
Introduction
➢2019 brings a global shift to ‘outcomes-
based’ care.
➢The use of Artificial Intelligence (AI) and
Blockchain are growing
➢Marketing is taking a front.
➢Competition from companies like Google,
Apple, Facebook and Amazon is rising.
Healthcare Business Tips for 2019
➢Tie up to Value/Outcome Based Models
➢Artificial Intelligence
➢Boom in Digital Healthtech
➢Big Data to Small Data Shift
➢Voice Applications and Chatbots
➢Content Writing
➢Video Marketing
➢Content Writing
➢Video Marketing
➢Social Media Expansion
➢Focus on Wellness
➢Invest in the Business
Tie up to Value/Outcome Based Models
➢The shift to Value/Outcome -Based models continues
➢United States is a forerunner in this healthcare
model.
➢It’s time to make changes in your business plan if you
haven’t yet
➢By the end of 2019, more than 15% of healthcare
businesses would have shifted to this model.
➢This model is sustainable both to providers and
payers
Artificial Intelligence
➢Invest more in using AI for imaging diagnostics, drug
discovery and risk analytics applications
➢The use of AI will cross $1.7 billion by the end of the
year
➢The increase in human-machine interactions has
become essential
Boom in Digital Healthtech
➢Patients no longer want to visit hospitals
➢There is a growing need for patients to be given more
control on their healthcare options
➢Invest in digi-tech solutions such as apps or devices
to stay up-to date with patients’ progress
➢Digi-tech solutions are expected to grow by 30% and
will cross the $25 billion market by the end of 2019
Big Data to Small Data Shift
➢There is a rising focus on factors such as treatment
variability, eligibility for clinical trials, billing
discrepancies and self-care programs
➢The healthcare industry is focusing on each
individual speciality. Stay relevant in your area of
expertise.
➢By the end of 2019, 50% of healthcare industries can
access share and study data from their own as well as
other organizations
Voice Applications and Chatbots
➢Include a chatbot on your website if you haven’t
already
➢Ensure your content targets voice search keywords
as well
➢Ask your physician’s assistant to manage the chatbot
and even answer simple clinical questions-such as
those pertaining to chronic illnesses and elderly care
Content Writing
➢Ad-blockers are causing paid advertising to take a hit
➢Increase the content written on your site and social
media to rank better
➢Ensure the content is informative and educational
Video Marketing
➢Businesses using video generate 49% more sales
than non-video users.
➢The emergence of tech-titans like Google and
Amazon in the field means video marketing must
be taken more seriously.
➢Send out videos on your business background,
your staff and even myth-breaking common
healthcare myths to add a humane touch to your
business.
Expand on Social Media
➢Funny and engaging posts may not always be possible,
but vets, chiropractors and dentists can use them.
➢Understand the potential of each social media
platform before creating a social post plan.
➢Do a social media audit and share the daily on-goings
of your healthcare business to make it more relatable.
Focus on Wellness
➢The focus of 2019 is wellness, and your business
should endorse it.
➢Partner with a brand that focuses on the health and
wellbeing-for instance a nutrient supplement store
or an organic foods shop.
➢Post or re-share any (authentic!) content about
fitness and good diet.
Invest in your Business
➢Get a headstart with the right healthcare financing
option.
➢Invest in technologies, equipment and marketing
strategies that will keep your business relevant.
On a final note, keep track of updates and policy
changes in the healthcare industry and read up
on how other healthcare businesses overcome
issues
Take a small healthcare business
financing option to tap into the
endless opportunities of 2019
Thank You!!
For more info visit our website
https://www.reliantfunding.com/blog/healthcare-business-tips-for-2019/

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Healthcare business tips for 2019

  • 2. The spending on healthcare throughout the nation is projected to grow at 5.5% annually through 2026. By 2026 healthcare will contribute to 20% of the GDP. The healthcare industry will also add more than 2.4 million jobs in the coming years ahead.
  • 3. Introduction ➢2019 brings a global shift to ‘outcomes- based’ care. ➢The use of Artificial Intelligence (AI) and Blockchain are growing ➢Marketing is taking a front. ➢Competition from companies like Google, Apple, Facebook and Amazon is rising.
  • 4. Healthcare Business Tips for 2019 ➢Tie up to Value/Outcome Based Models ➢Artificial Intelligence ➢Boom in Digital Healthtech ➢Big Data to Small Data Shift ➢Voice Applications and Chatbots ➢Content Writing ➢Video Marketing ➢Content Writing ➢Video Marketing ➢Social Media Expansion ➢Focus on Wellness ➢Invest in the Business
  • 5. Tie up to Value/Outcome Based Models ➢The shift to Value/Outcome -Based models continues ➢United States is a forerunner in this healthcare model. ➢It’s time to make changes in your business plan if you haven’t yet ➢By the end of 2019, more than 15% of healthcare businesses would have shifted to this model. ➢This model is sustainable both to providers and payers
  • 6. Artificial Intelligence ➢Invest more in using AI for imaging diagnostics, drug discovery and risk analytics applications ➢The use of AI will cross $1.7 billion by the end of the year ➢The increase in human-machine interactions has become essential
  • 7. Boom in Digital Healthtech ➢Patients no longer want to visit hospitals ➢There is a growing need for patients to be given more control on their healthcare options ➢Invest in digi-tech solutions such as apps or devices to stay up-to date with patients’ progress ➢Digi-tech solutions are expected to grow by 30% and will cross the $25 billion market by the end of 2019
  • 8. Big Data to Small Data Shift ➢There is a rising focus on factors such as treatment variability, eligibility for clinical trials, billing discrepancies and self-care programs ➢The healthcare industry is focusing on each individual speciality. Stay relevant in your area of expertise. ➢By the end of 2019, 50% of healthcare industries can access share and study data from their own as well as other organizations
  • 9. Voice Applications and Chatbots ➢Include a chatbot on your website if you haven’t already ➢Ensure your content targets voice search keywords as well ➢Ask your physician’s assistant to manage the chatbot and even answer simple clinical questions-such as those pertaining to chronic illnesses and elderly care
  • 10. Content Writing ➢Ad-blockers are causing paid advertising to take a hit ➢Increase the content written on your site and social media to rank better ➢Ensure the content is informative and educational
  • 11. Video Marketing ➢Businesses using video generate 49% more sales than non-video users. ➢The emergence of tech-titans like Google and Amazon in the field means video marketing must be taken more seriously. ➢Send out videos on your business background, your staff and even myth-breaking common healthcare myths to add a humane touch to your business.
  • 12. Expand on Social Media ➢Funny and engaging posts may not always be possible, but vets, chiropractors and dentists can use them. ➢Understand the potential of each social media platform before creating a social post plan. ➢Do a social media audit and share the daily on-goings of your healthcare business to make it more relatable.
  • 13. Focus on Wellness ➢The focus of 2019 is wellness, and your business should endorse it. ➢Partner with a brand that focuses on the health and wellbeing-for instance a nutrient supplement store or an organic foods shop. ➢Post or re-share any (authentic!) content about fitness and good diet.
  • 14. Invest in your Business ➢Get a headstart with the right healthcare financing option. ➢Invest in technologies, equipment and marketing strategies that will keep your business relevant.
  • 15. On a final note, keep track of updates and policy changes in the healthcare industry and read up on how other healthcare businesses overcome issues Take a small healthcare business financing option to tap into the endless opportunities of 2019
  • 16. Thank You!! For more info visit our website https://www.reliantfunding.com/blog/healthcare-business-tips-for-2019/