One industry sure to see a continuous rise over the next decade, is the healthcare industry. The spending on healthcare throughout the nation is projected to grow at 5.5% annually through 2026. In fact, by 2026 healthcare will contribute to 20% of the GDP. The healthcare industry will also add more than 2.4 million jobs in the coming years ahead.
2. The spending on healthcare throughout the nation is projected to grow
at 5.5% annually through 2026.
By 2026 healthcare will contribute to 20% of the GDP. The healthcare
industry will also add more than 2.4 million jobs in the coming years
ahead.
3. Introduction
➢2019 brings a global shift to ‘outcomes-
based’ care.
➢The use of Artificial Intelligence (AI) and
Blockchain are growing
➢Marketing is taking a front.
➢Competition from companies like Google,
Apple, Facebook and Amazon is rising.
4. Healthcare Business Tips for 2019
➢Tie up to Value/Outcome Based Models
➢Artificial Intelligence
➢Boom in Digital Healthtech
➢Big Data to Small Data Shift
➢Voice Applications and Chatbots
➢Content Writing
➢Video Marketing
➢Content Writing
➢Video Marketing
➢Social Media Expansion
➢Focus on Wellness
➢Invest in the Business
5. Tie up to Value/Outcome Based Models
➢The shift to Value/Outcome -Based models continues
➢United States is a forerunner in this healthcare
model.
➢It’s time to make changes in your business plan if you
haven’t yet
➢By the end of 2019, more than 15% of healthcare
businesses would have shifted to this model.
➢This model is sustainable both to providers and
payers
6. Artificial Intelligence
➢Invest more in using AI for imaging diagnostics, drug
discovery and risk analytics applications
➢The use of AI will cross $1.7 billion by the end of the
year
➢The increase in human-machine interactions has
become essential
7. Boom in Digital Healthtech
➢Patients no longer want to visit hospitals
➢There is a growing need for patients to be given more
control on their healthcare options
➢Invest in digi-tech solutions such as apps or devices
to stay up-to date with patients’ progress
➢Digi-tech solutions are expected to grow by 30% and
will cross the $25 billion market by the end of 2019
8. Big Data to Small Data Shift
➢There is a rising focus on factors such as treatment
variability, eligibility for clinical trials, billing
discrepancies and self-care programs
➢The healthcare industry is focusing on each
individual speciality. Stay relevant in your area of
expertise.
➢By the end of 2019, 50% of healthcare industries can
access share and study data from their own as well as
other organizations
9. Voice Applications and Chatbots
➢Include a chatbot on your website if you haven’t
already
➢Ensure your content targets voice search keywords
as well
➢Ask your physician’s assistant to manage the chatbot
and even answer simple clinical questions-such as
those pertaining to chronic illnesses and elderly care
10. Content Writing
➢Ad-blockers are causing paid advertising to take a hit
➢Increase the content written on your site and social
media to rank better
➢Ensure the content is informative and educational
11. Video Marketing
➢Businesses using video generate 49% more sales
than non-video users.
➢The emergence of tech-titans like Google and
Amazon in the field means video marketing must
be taken more seriously.
➢Send out videos on your business background,
your staff and even myth-breaking common
healthcare myths to add a humane touch to your
business.
12. Expand on Social Media
➢Funny and engaging posts may not always be possible,
but vets, chiropractors and dentists can use them.
➢Understand the potential of each social media
platform before creating a social post plan.
➢Do a social media audit and share the daily on-goings
of your healthcare business to make it more relatable.
13. Focus on Wellness
➢The focus of 2019 is wellness, and your business
should endorse it.
➢Partner with a brand that focuses on the health and
wellbeing-for instance a nutrient supplement store
or an organic foods shop.
➢Post or re-share any (authentic!) content about
fitness and good diet.
14. Invest in your Business
➢Get a headstart with the right healthcare financing
option.
➢Invest in technologies, equipment and marketing
strategies that will keep your business relevant.
15. On a final note, keep track of updates and policy
changes in the healthcare industry and read up
on how other healthcare businesses overcome
issues
Take a small healthcare business
financing option to tap into the
endless opportunities of 2019
16. Thank You!!
For more info visit our website
https://www.reliantfunding.com/blog/healthcare-business-tips-for-2019/