Health Care Provider/ER Network
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The document describes a Health Care Provider Emergency Network that utilizes various multi-channel methods like physicians' newsletters, monographs, posters, and a website to engage emergency health care providers with advertising opportunities. Benchmark studies show the network provides significant lift in ad recognition, product recall, message association, and intent to increase prescribing. The network offers custom content creation and distribution to drive brand messages and interactions with target audiences.
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Health Care Provider/ER Network
- 1. Health Care Provider Emergency Network CONFIDENTIAL
- 2. Emergency Network: Targeted Engagement Utilize our Physician’s Weekly Emergency Network to engage your target audience with a multi-channel surround sound campaign Your Ad Here Emergency Emergency eNewsletters Monographs Custom Your Emergency Posters Posters Brand Custom Physician QR Codes website advertisement Your Ad Here CONFIDENTIAL
- 3. Emergency Network: Wallboard Posters Engage your target audience in the hospital with our highly visible, single sponsored emergency edition wallboard poster Hospital Emergency Edition Trusted Resource Engaging Content Single Sponsorship Your Ad Here Extended Reach ER Physician Lounges: 200 locations Weekly insertions Includes frame & pocket CONFIDENTIAL
- 4. Wallboards: Ad Impact Benchmark Studies Studies show significant impact in key areas Benchmarks from 27 surveys representing over 7,000 Health Care Providers shows advertising with our wallboard networks provide significant lift vs. control. • Average ad recognition lift: +43% • Average product recall lift: +28% • Average message association lift: +21% • Average intent to increase +22% prescribing lift: Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to Increase Prescribing = 8 surveys/1,397 respondents 4 CONFIDENTIAL
- 5. Emergency Network: Custom Posters Custom Spotlight Issues Drive home your brand or topic message with a peer to peer custom Spotlight Issue. Your Peer to • Take advantage of the entire editorial Peer Clinical poster real estate Message Here • Extend your reach with customized take-one brochures • Pull-through existing approved content Your Ad or Clinical Message • Utilize our relationships with renowned Continued Here KOLs to develop new content CONFIDENTIAL
- 6. Wallboards: Custom Issue Benchmark Studies Studies show significant impact with Custom Issues Benchmarks from 19 surveys representing responses from 3,030 Health Care Providers shows the majority find our custom Spotlight Issues to be extremely effective at: • Increasing awareness of key messages 53% • Increasing their likelihood to prescribe 54% • Providing relevant information 66% Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5): Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19 surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents 6 CONFIDENTIAL
- 7. Emergency Network: Monographs Pull through your message with a peer to peer developed emergency monograph direct mailed to your target audience Trusted Resource Limited Sponsorship Peer to Peer Content Category Exclusivity Targeted Distribution CONFIDENTIAL
- 8. Monographs: Engagement Statistics Original peer to peer content drives engagement 65% of clinicians found the monograph informative of clinicians found the 55% information helpful in the care & management of their patients 77% read the accompanying advertisement 1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465 CONFIDENTIAL 8
- 9. Emergency Network: eNewsletters Take advantage of our database of over 4,200 emergency department physicians with one of our emergency specific eNewsletters Trusted Resource Custom Content advertisement Single Sponsored Your Ad Here Dedicated Bloggers 17% Avg Open Rate 4.5% Avg Click-Thru CONFIDENTIAL
- 10. Emergency Network: Physiciansweekly.com Interact and gain feedback with our engaged online community at physiciansweekly.com Physiciansweekly.com profile: • 6,000 visitors a month ADVERTISEMENT • 12,000 page views a month • 7,300 registered eNewsletter recipients • Mobile optimized • 17% open rate • Dedicated physician bloggers • Dedicated specialty sections • Robust eMedia library • Custom pop-up polling • Active social media community • 500 Twitter followers • 800 Facebook likes CONFIDENTIAL
- 11. Emergency Network: QR Codes Take advantage of your website assets to drive and track engagement of your target audience with our custom QR Codes On the Poster & in the eNewsletter In the Monograph advertisement Your Ad Here Your Ad Here CONFIDENTIAL
- 12. The HealthBridge Team: Dedicated professional support • Our dedicated production team are experts in navigating the ever-changing legal and regulatory health care environment to ensure your needs are met with the highest level of compliance against tight deadlines Internal Partners Product Recalls Tight Timelines Project Team Co-Promotes Agency Partners PI/ISI Challenges Editorial Needs 12 CONFIDENTIAL
- 13. HealthBridge: Emergency Network Custom Proposal • Speak with one of our Business Development Managers for a custom proposal designed to fit your specific point-of-care needs Phone 908-766-0402 eMail: proposal@hbridge.com 13 CONFIDENTIAL
Editor's Notes
- Readership is 84% 61% rank Physician’s Weekly as “superior” to other medical news sources * 51% discussed a story they read in Physician’s Weekly with a colleague * *Source: Franklin Communications, PW Readership Study, July 2008