Health Care Provider/Surgery Network
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The HealthBridge network of 575 surgeon only lounges provides the opportunity to engage hard to access hospital based surgeons at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
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Health Care Provider/Surgery Network
- 1. Health Care Provider Surgery Network CONFIDENTIAL
- 2. Surgery Network: Targeted Engagement Utilize our Physician’s Weekly Surgery Network to engage your target audience with a multi-channel surround sound campaign Your Ad Here Surgery Surgery eNewsletters Monographs Custom Your Surgery Posters Posters Brand Custom Physician QR Codes website advertisement Your Ad Here CONFIDENTIAL
- 3. Surgery Network: Wallboard Posters Engage your target audience in the hospital or private practice with our highly visible, single sponsored wallboard posters Hospital Surgery Edition Practice Surgery Edition Trusted Resource Engaging Content Single Sponsorship Your Ad Here Your Ad Here Extended Reach Surgeon Lounges: 610 locations Direct Mail: Target Practices Weekly insertions Monthly insertions Includes frame & pocket Pocket available CONFIDENTIAL
- 4. Wallboards: Ad Impact Benchmark Studies Studies show significant impact in key areas Benchmarks from 27 surveys representing over 7,000 Health Care Providers shows advertising with our wallboard networks provide significant lift vs. control. • Average ad recognition lift: +43% • Average product recall lift: +28% • Average message association lift: +21% • Average intent to increase +22% prescribing lift: Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to Increase Prescribing = 8 surveys/1,397 respondents 4 CONFIDENTIAL
- 5. Surgery Network: Custom Posters Custom Spotlight Issues Drive home your brand or topic message with a peer to peer custom Spotlight Issue. Your Peer to • Take advantage of the entire editorial Peer Clinical poster real estate Message Here • Extend your reach with customized take-one brochures • Pull-through existing approved content Your Ad or Clinical Message • Utilize our relationships with renowned Continued Here KOLs to develop new content CONFIDENTIAL
- 6. Wallboards: Custom Issue Benchmark Studies Studies show significant impact with Custom Issues Benchmarks from 19 surveys representing responses from 3,030 Health Care Providers shows the majority find our custom Spotlight Issues to be extremely effective at: • Increasing awareness of key messages 53% • Increasing their likelihood to prescribe 54% • Providing relevant information 66% Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5): Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19 surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents 6 CONFIDENTIAL
- 7. Surgery Network: Monographs Pull through your message with a peer to peer developed surgery monograph direct mailed to your target audience Trusted Resource Limited Sponsorship Peer to Peer Content Category Exclusivity Targeted Distribution CONFIDENTIAL
- 8. Monographs: Engagement Statistics Original peer to peer content drives engagement 65% of clinicians found the monograph informative of clinicians found the 55% information helpful in the care & management of their patients 77% read the accompanying advertisement 1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465 CONFIDENTIAL 8
- 9. Surgery Network: eNewsletters Take advantage of our database of over 4,600 surgeons with one of our surgery specific eNewsletters Trusted Resource Custom Content advertisement Single Sponsored Your Ad Here Dedicated Bloggers 17% Avg Open Rate 4.5% Avg Click-Thru CONFIDENTIAL
- 10. Surgery Network: Physiciansweekly.com Interact and gain feedback with our engaged online community at physiciansweekly.com Physiciansweekly.com profile: • 6,000 visitors a month ADVERTISEMENT • 12,000 page views a month • 7,300 registered eNewsletter recipients • Mobile optimized • 17% open rate • Dedicated physician bloggers • Dedicated specialty sections • Robust eMedia library • Custom pop-up polling • Active social media community • 500 Twitter followers • 800 Facebook likes CONFIDENTIAL
- 11. Surgery Network: QR Codes Take advantage of your website assets to drive and track engagement of your target audience with our custom QR Codes On the Poster & in the eNewsletter In the Monograph advertisement Your Ad Here Your Ad Here CONFIDENTIAL
- 12. The HealthBridge Team: Dedicated professional support • Our dedicated production team are experts in navigating the ever-changing legal and regulatory health care environment to ensure your needs are met with the highest level of compliance against tight deadlines Internal Partners Product Recalls Tight Timelines Project Team Co-Promotes Agency Partners PI/ISI Challenges Editorial Needs 12 CONFIDENTIAL
- 13. HealthBridge: Surgery Network Custom Proposal • Speak with one of our Business Development Managers for a custom proposal designed to fit your specific point-of-care needs Phone 908-766-0402 eMail: proposal@hbridge.com 13 CONFIDENTIAL
Editor's Notes
- Readership is 87% 61% rank Physician’s Weekly as “superior” to other medical news sources * 51% discussed a story they read in Physician’s Weekly with a colleague * *Source: Franklin Communications, PW Readership Study, July 2008
- PW JagTag FAQs Typical deliver time is less than 30 seconds, but may take longer depending on the cell phone coverage of the user Setup is $10K which includes the purchase and creation of the “JagTag Image” for one year starting after the first content packet is delivered Once the “JagTag Image” is purchased utilizing a PW product it may be used in other delivery vehicles (i.e. print campaign, online, etc…) for up to one year Each change to the content packet is an additional $5K Acquisition of cell phone numbers must be clearly stated in the advertisement utilizing the companies own “opt-in” language (no bait and switch). Activity reports, including cell phone numbers for acquisition campaigns, will be provided on a monthly basis in the form of an excel document unless other arrangements are made at the time of contract. JagTag mobile is just a delivery vehicle – copy approval pieces would include the print advertisement and the delivery packet (audio, video, formatted text) which allow for appropriate use of Important Safety Information – THIS IS NOT DELIVERY OF TEXT CONTENT which is limited by character space and therefore appropriate ISI.