The document describes an oncology network that can engage target audiences of healthcare providers through various multi-channel options like posters, newsletters, monographs, and a physician website. It provides data on the impact of past advertising campaigns through this network in increasing awareness, recall, and intent to prescribe. The network offers customized solutions to fit a company's point-of-care engagement needs within the oncology space.

1. Health Care Provider
Oncology Network
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2. Oncology Network: Targeted Engagement
Utilize our Physician’s Weekly Oncology Network to engage your
target audience with a multi-channel surround sound campaign
Your Ad Here
Oncology Oncology
eNewsletters Monographs
Spotlight Your Oncology
Custom Practice/Clinic
Posters Brand Posters
Custom Physician
QR Codes website
advertisement
Your
Ad
Here
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3. Oncology Network: Wallboard Posters
Engage your target audience with a highly visible, single sponsored
Physician’s Weekly Oncology Edition poster
In The Clinic At The Practice And In The Hospital
Your Ad Here Your Ad Here Your Ad Here
Back Break Rooms Direct Mailed Physician Lounges
1,200 clinics Target practices 1,575 hospitals
Monthly Insertions On Demand Insertions Weekly Insertions
Pocket available on request Pocket available on request Includes frame and pocket
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4. Wallboards: Ad Impact Benchmark Studies
Studies show significant impact in key areas
Benchmarks from 27 surveys representing over 7,000 Health Care Providers
shows advertising with our wallboard networks provide significant lift vs.
control.
• Average ad recognition lift: +43%
• Average product recall lift: +28%
• Average message association lift: +21%
• Average intent to increase
+22%
prescribing lift:
Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad
Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to
Increase Prescribing = 8 surveys/1,397 respondents 4 CONFIDENTIAL

5. Oncology Network: Custom Posters
Custom Spotlight Issues
Drive home your brand or topic message
with a peer to peer custom Spotlight Issue.
Your Peer to
• Take advantage of the entire editorial Peer Clinical
poster real estate Message Here
• Extend your reach with customized
take-one brochures
• Pull-through existing approved content Your Ad or
Clinical Message
• Utilize our relationships with renowned
Continued Here
KOLs to develop new content
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6. Wallboards: Custom Issue Benchmark Studies
Studies show significant impact with Custom Issues
Benchmarks from 19 surveys representing responses from 3,030 Health
Care Providers shows the majority find our custom Spotlight Issues to be
extremely effective at:
• Increasing awareness of key messages 53%
• Increasing their likelihood to prescribe 54%
• Providing relevant information 66%
Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):
Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19
surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents 6 CONFIDENTIAL

7. Oncology Network: Monographs
Pull through your message with a peer to peer developed oncology
monograph direct mailed to your target audience
Trusted Resource
Limited Sponsorship
Category Exclusivity Peer to Peer Content
Targeted Distribution
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8. Monographs: Engagement Statistics
Original peer to peer content drives engagement
65% of clinicians found the
monograph informative
of clinicians found the
55% information helpful in the
care & management of
their patients
77% read the accompanying
advertisement
1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465
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9. Oncology Network: eNewsletters
Take advantage of our database of over 3,700 oncologists with one
of our oncology specific eNewsletters
Trusted Resource
Custom
Content
advertisement
Single Sponsored Your Ad Here
Dedicated Bloggers
17% Avg Open Rate
4.5% Avg Click-Thru
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10. Oncology Network: Physiciansweekly.com
Interact and gain feedback with our engaged online community at
physiciansweekly.com
Physiciansweekly.com profile:
• 6,000 visitors a month
ADVERTISEMENT • 12,000 page views a month
• 7,300 registered eNewsletter
recipients
• Mobile optimized
• 17% open rate
• Dedicated physician bloggers
• Dedicated specialty sections
• Robust eMedia library
• Custom pop-up polling
• Active social media community
• 500 Twitter followers
• 800 Facebook likes
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11. Oncology Network: QR Codes
Take advantage of your website assets to drive and track
engagement of your target audience with our custom
QR Codes
On the Poster
& in the eNewsletter
In the Monograph
advertisement
Your Ad Here
Your Ad Here
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12. The HealthBridge Team:
Dedicated professional support
• Our dedicated production team are experts in navigating the ever-changing legal
and regulatory health care environment to ensure your needs are met with the highest
level of compliance against tight deadlines
Internal Partners
Product Recalls Tight Timelines
Project
Team
Co-Promotes Agency Partners
PI/ISI Challenges Editorial Needs
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13. HealthBridge: Oncology Network
Custom Proposal
• Speak with one of our Business Development Managers for a
custom proposal designed to fit your specific point-of-care needs
Phone 908-766-0402
eMail: proposal@hbridge.com
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