pitch to investors of the eLEDGER cloud-based accounting tool

1. Manage your accounts quickly and easily, whenever you make a sale or
purchase, wherever you happen to be, for $12 a month.
Michael Mehmet – CEO and Founder, MEHMETECH pty ltd

2. For most Small Businesses, managing their
accounts can be a chore...

3. For most Small Businesses, managing their
accounts can be a chore...
●
Time consuming
●
Confusing
●
Inefficient
●
Expensive
●
Inaccessible
●
Neglected

4. For most Small Businesses, managing their
accounts can be a chore...
●
Time consuming → frustratingly slow and tedious
●
Confusing → difficult to find what you need
●
Inefficient → lots of manual entry/double-handling
●
Expensive → pay an accountant to use it!
●
Inaccessible → must run on Windows
●
Neglected → no invoice = no payment

5. Biggest problem: having to use tools designed
for ACCOUNTANTS

6. Biggest problem: having to use tools designed
for ACCOUNTANTS
Source: ABS Cat. No. 8165.0, Counts of Australian Businesses

7. Biggest problem: having to use tools designed
for ACCOUNTANTS
100% USE/NEED ACCOUNTING SOFTWARE
Source: ABS Cat. No. 8165.0, Counts of Australian Businesses

8. Biggest problem: having to use tools designed
for ACCOUNTANTS
100% USE/NEED ACCOUNTING SOFTWARE
3% ARE ACTUALLY ACCOUNTANTS
Source: ABS Cat. No. 8165.0, Counts of Australian Businesses

9. was designed from the ground up
as a tool for SMALL BUSINESSES

10. was designed from the ground up
as a tool for SMALL BUSINESSES
●
Easy to use
●
Accessible
●
Secure
●
Cheap

11. was designed from the ground up
as a tool for SMALL BUSINESSES
●
Easy to use
the system automatically LEARNS your business
– the more you use it, the easier it gets
●
Accessible
requires only a web browser
– even on your phone
●
Secure
your data is automatically protected
AND backed up 24/7
●
Cheap
$12 a month (first month free)

12. was designed from the ground up
as a tool for SMALL BUSINESSES
✔
Enables management anywhere, any time, on any device
✔
Reduces time wasted
✔
Provides insights into business
✔
Saves you money

13. Marketing Strategy
What customers are saying:
●
eLEDGER is easy to navigate, with a
superior layout to other products
●
It's nice having everything altogether
●
This is basically the cost of a few
cups of coffee, every month
●
The most important aspect is my
workflow – don't make me think!
What still needs to happen:
●
Disrupt the existing dependence on
accountants for the ordinary day-today stuff by breaking it out of the
“too-hard-basket”
●
Educate sole-traders/SMEs on these
fundamentals, emphasising that
“workflow” aspect
●
Build some brand recognition and a
presence in the marketplace
●
Match competitors' Direct Bank
Feeds automation feature

14. Business Model
MONTHLY SUBSCRIPTION
Executive
Associate
Partner
$12 per user
$8 per user
$10 per partner
COST STRUCTURE
Server/Domain
Account Fees
$132 per year
$528 per year
+ 3% credit card processing fee
People
$220,000 per year
Tax/Superannuation
$58,000 per year
Marketing
$120,000 per year
Other
$54,000 per year
●
Sales are recurring – most customers in any given month will be the same
customers from the previous month
●
First month free means payments basically in arrears, each month

15. Financial Projections

16. Capital Requirements
What has already happened:
What still needs to happen:
●Server/domain
●Sales
created, setup and paid
and Marketing staff hired
●Front
page professionally designed and
implemented
●Development
●Main
back-end developed, configured,
tested and maintained
●Direct
Bank Feeds setup
●Automated
●Move
offices
out of home office and into real
security and backups setup
●SEO
and Customer Support
teams expanded
and social networking campaigns
created and in motion
●Promotional
●Customer
●Automated
●Bank
service/support options setup
account and Stripe account for
making and receiving payments created
and P/R campaigns
developed, executed
billing system developed
and tested and receiving payments