Product lifecycle management is a process of managing the product’s life from idea initiation, development, launch, growth, maturity, and retirement. Stay on our session to learn more about this!
Make Your Experience Your PM Forte by Microsoft Product LeaderProduct School
Main Takeaways:
-Breaking into PM role and making your non-PM experience work to your advantage
-Asking the right questions is the key
-The role is what you make of it - a challenge and an opportunity
How to be Productive as a Remote PM by Microsoft Sr PMProduct School
Main Takeaways:
-Being more effective by reorganizing your own way of working
Establishing closer connect with geographically distributed users
-Getting work done by staying closely connected with team
-Ensuring trust and confidence by continuously managing stakeholder expectations
-Fostering motivation by projecting the team's success and closing the loop
B2B vs B2C Product Management by Booking.com Sr PMProduct School
Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.
Continuously Innovate: GitLab's Approach to PM by GitLab Sr PMProduct School
Main Takeaways:
- Create a foundation to empower teams - Vision, values, strategy, and structure
- Reward outcomes over output - Framework, principles, OKRs, and performance indicators
- Optimize the value exchange - Sensing mechanisms, customer discovery, jobs to be done, iteration, and continuous delivery
Webinar: Building Products with Integrity Mindset by Facebook Tech PMProduct School
Key Takeaways:
-Why is this hard?
*A quick overview on Integrity (or Trust & Safety) related risks in products with some examples
-How can technology help?
*Role of AI/ML in mitigating those risks
-As a product leader how can you be prepared?
*Being proactive
*Partnering with cross functional teams efficiently
*Measuring progress & success
0 to 1- Taking a Concept & Launching an MVP by Wish Product Leader Product School
Key Takeaways:
-Real data from your own users beats any estimation - how to get that as fast as possible
-Getting a sense of scale and reach is very important.
-Experimentation & Iterations - trying lots of variations to test the boundaries
Product lifecycle management is a process of managing the product’s life from idea initiation, development, launch, growth, maturity, and retirement. Stay on our session to learn more about this!
Make Your Experience Your PM Forte by Microsoft Product LeaderProduct School
Main Takeaways:
-Breaking into PM role and making your non-PM experience work to your advantage
-Asking the right questions is the key
-The role is what you make of it - a challenge and an opportunity
How to be Productive as a Remote PM by Microsoft Sr PMProduct School
Main Takeaways:
-Being more effective by reorganizing your own way of working
Establishing closer connect with geographically distributed users
-Getting work done by staying closely connected with team
-Ensuring trust and confidence by continuously managing stakeholder expectations
-Fostering motivation by projecting the team's success and closing the loop
B2B vs B2C Product Management by Booking.com Sr PMProduct School
Ever wondered what the difference is between B2B and B2C product management? Enterprise Product Management has different challenges and rewards than consumer products and while you may find that consumer products are more exciting, working on an enterprise product is extremely fascinating as well. Learn the differences here.
Continuously Innovate: GitLab's Approach to PM by GitLab Sr PMProduct School
Main Takeaways:
- Create a foundation to empower teams - Vision, values, strategy, and structure
- Reward outcomes over output - Framework, principles, OKRs, and performance indicators
- Optimize the value exchange - Sensing mechanisms, customer discovery, jobs to be done, iteration, and continuous delivery
Webinar: Building Products with Integrity Mindset by Facebook Tech PMProduct School
Key Takeaways:
-Why is this hard?
*A quick overview on Integrity (or Trust & Safety) related risks in products with some examples
-How can technology help?
*Role of AI/ML in mitigating those risks
-As a product leader how can you be prepared?
*Being proactive
*Partnering with cross functional teams efficiently
*Measuring progress & success
0 to 1- Taking a Concept & Launching an MVP by Wish Product Leader Product School
Key Takeaways:
-Real data from your own users beats any estimation - how to get that as fast as possible
-Getting a sense of scale and reach is very important.
-Experimentation & Iterations - trying lots of variations to test the boundaries
Becoming a Product Entrepreneur by Zalando Sr PMProduct School
Main Takeaways:
-Research driven action - The importance of listening to the customers
-Finding your USP - What can you do better than the competitors ?
-Launch fast & keep improving - Reduce the time to get customer feedback.
Build Products Developers Love by fmr Twilio Staff Product ManagerProduct School
- What is Developer Experience and Why does it matter.
- Thinking DX from the onset, Base Principles for great DX.
- References to products with awesome Developer Experience.
Smooth Collaboration With UX Designers by Zalando Sr PMProduct School
Main takeaways:
-Understanding the basic UX design process
-Establishing shared mental models and processes for engagement
-Practical tips for PMs to craft great products collaboratively with UX designers
The Tipping Point of Enterprise AI Product by Salesforce Sr Dir PMProduct School
Main takeaways:
- It is a tipping point for Enterprise AI products. We have reached phase one of Enterprise AI adoption and are now transitioning an S curve towards adoption phase two.
- Understanding AI nativeness and setup complexity can be critical as we look towards the wider adoption of AI products.
- There are four key hurdles to implementing and adopting enterprise AI products and the talk will address mitigation strategies around them.
Platform Product Managers by Visa Director of ProductProduct School
Main Takeaways:
-What is Platform product management?
-Difference between product management Vs Platform product management
-What makes a successful platform product manager?
-Curse of platform product management
Make Your Experience Your PM Forte by Microsoft Product LeaderProduct School
Main Takeaways:
-Breaking into PM role and making your non-PM experience work to your advantage
-Asking the right questions is the key
-The role is what you make of it - a challenge and an opportunity
How to Build a Platform to Power New Product Areas by Airbnb PMsProduct School
Main takeaways:
- What is "platformization" and how to kick start your organizations journey towards developing a platform
- Learn about strategies to develop a Platform roadmap and how to effectively execute on it using a playbook
- What skills and experiences are valuable to succeed as a Platform Product Manager
How to Ace Your PM Interview by fmr American Express Sr PMProduct School
Main takeaways:
-What to expect in a product management interview?
-How to prepare to ace your next PM interview?
-Frameworks to tackle typical interview questions - Estimate questions, product design, Behavioral queries etc
Managing an Experimentation Platform by LinkedIn Product LeaderProduct School
Main Takeaways:
-Establishing a culture of experimentation at scale
-Developing the product vision and strategy
-Backlog prioritization based on Impact Score formula
Webinar: From 1 to 100 Million: Growth-Minded PM by Facebook Product LeadProduct School
Main Takeaways:
-Understanding your user journey with drill-down funnel analysis
-Seeking and building for new user cohorts
-How to maximize your team's impact with fast, detail-oriented execution
It’s Time for Modular Product Management with airfocus CEO & CPOProduct School
Main Takeaways:
- Understanding modern product management challenges
- How a modular platform can best tackle these challenges
- See airfocus, the flexible end-to-end product management
Choose the Right Problems to Solve with ML by Spotify PMProduct School
Main takeaways:
-What problems are best solved with ML and what problems are NOT
-What you need to understand and how technical you need to get as a PM of an ML product
Main Takeaways:
Different type of APIs - Public, Partner, and Private APIs
Key focus areas - Value, Platform Strategy, Measure & Grow API adoption
Typical journey for building API Products - PayPal Subscriptions as an example
Gaining Customer Insights Through Competition by Lime Principal PM Product School
Main takeaways:
-Gain customer insights by studying your competition.
-Most effective sources of information about your competitors' products.
-Best practices for using your competitors' products to learn about your customers.
VWO Webinar: How Product Teams Drive Growth With In-App ExperimentationVWO
In this webinar, we partnered with Appcues to help product managers and marketers with ways in which they can drive growth by running in-app experiments.
Foundational Frameworks a Perspective on PM by Lyft Product LeaderProduct School
Main takeaways:
-Why tech PM have it worse than non-Tech PMs in the technical PM roles?
-You will learn that PM is indeed A Profession of the failures, for the failures…. And yes, the pun is intended!
-You find hard to understand or define PM? Well, that's exactly why you should join it! OR Illusive definition of PM as a profession is its greatest strength
Becoming a Product Entrepreneur by Zalando Sr PMProduct School
Main Takeaways:
-Research driven action - The importance of listening to the customers
-Finding your USP - What can you do better than the competitors ?
-Launch fast & keep improving - Reduce the time to get customer feedback.
Build Products Developers Love by fmr Twilio Staff Product ManagerProduct School
- What is Developer Experience and Why does it matter.
- Thinking DX from the onset, Base Principles for great DX.
- References to products with awesome Developer Experience.
Smooth Collaboration With UX Designers by Zalando Sr PMProduct School
Main takeaways:
-Understanding the basic UX design process
-Establishing shared mental models and processes for engagement
-Practical tips for PMs to craft great products collaboratively with UX designers
The Tipping Point of Enterprise AI Product by Salesforce Sr Dir PMProduct School
Main takeaways:
- It is a tipping point for Enterprise AI products. We have reached phase one of Enterprise AI adoption and are now transitioning an S curve towards adoption phase two.
- Understanding AI nativeness and setup complexity can be critical as we look towards the wider adoption of AI products.
- There are four key hurdles to implementing and adopting enterprise AI products and the talk will address mitigation strategies around them.
Platform Product Managers by Visa Director of ProductProduct School
Main Takeaways:
-What is Platform product management?
-Difference between product management Vs Platform product management
-What makes a successful platform product manager?
-Curse of platform product management
Make Your Experience Your PM Forte by Microsoft Product LeaderProduct School
Main Takeaways:
-Breaking into PM role and making your non-PM experience work to your advantage
-Asking the right questions is the key
-The role is what you make of it - a challenge and an opportunity
How to Build a Platform to Power New Product Areas by Airbnb PMsProduct School
Main takeaways:
- What is "platformization" and how to kick start your organizations journey towards developing a platform
- Learn about strategies to develop a Platform roadmap and how to effectively execute on it using a playbook
- What skills and experiences are valuable to succeed as a Platform Product Manager
How to Ace Your PM Interview by fmr American Express Sr PMProduct School
Main takeaways:
-What to expect in a product management interview?
-How to prepare to ace your next PM interview?
-Frameworks to tackle typical interview questions - Estimate questions, product design, Behavioral queries etc
Managing an Experimentation Platform by LinkedIn Product LeaderProduct School
Main Takeaways:
-Establishing a culture of experimentation at scale
-Developing the product vision and strategy
-Backlog prioritization based on Impact Score formula
Webinar: From 1 to 100 Million: Growth-Minded PM by Facebook Product LeadProduct School
Main Takeaways:
-Understanding your user journey with drill-down funnel analysis
-Seeking and building for new user cohorts
-How to maximize your team's impact with fast, detail-oriented execution
It’s Time for Modular Product Management with airfocus CEO & CPOProduct School
Main Takeaways:
- Understanding modern product management challenges
- How a modular platform can best tackle these challenges
- See airfocus, the flexible end-to-end product management
Choose the Right Problems to Solve with ML by Spotify PMProduct School
Main takeaways:
-What problems are best solved with ML and what problems are NOT
-What you need to understand and how technical you need to get as a PM of an ML product
Main Takeaways:
Different type of APIs - Public, Partner, and Private APIs
Key focus areas - Value, Platform Strategy, Measure & Grow API adoption
Typical journey for building API Products - PayPal Subscriptions as an example
Gaining Customer Insights Through Competition by Lime Principal PM Product School
Main takeaways:
-Gain customer insights by studying your competition.
-Most effective sources of information about your competitors' products.
-Best practices for using your competitors' products to learn about your customers.
VWO Webinar: How Product Teams Drive Growth With In-App ExperimentationVWO
In this webinar, we partnered with Appcues to help product managers and marketers with ways in which they can drive growth by running in-app experiments.
Foundational Frameworks a Perspective on PM by Lyft Product LeaderProduct School
Main takeaways:
-Why tech PM have it worse than non-Tech PMs in the technical PM roles?
-You will learn that PM is indeed A Profession of the failures, for the failures…. And yes, the pun is intended!
-You find hard to understand or define PM? Well, that's exactly why you should join it! OR Illusive definition of PM as a profession is its greatest strength
Embarking on a career in product management can be daunting, especially when faced with numerous questions about the product development cycle and working in a high performing team.
Introducing The Essential Questions for Product People – your personal mentor packed with questions and strategies to navigate every stage of product development from discovery till post launch of a new feature or product.
This has been compiled to help product managers build their confidence as they work within the cross-functional teams. I hope you find this useful.
Digital Workplace Conference NZ - Microsoft Teams and Planner Heather Newman
We all want to be quicker, more productive and collaborate rapidly on any device at any time. The good news is that our technology continues to innovate at the speed of light. The bad news is true adoption is sorely lacking, we often stick to what we know. Join Heather Newman, Microsoft MVP and Chief Marketing Officer of Content Panda, as she uses real-world use cases to provide you the blueprint for a metamorphic change in employee productivity and simple tips and tricks for using Microsoft Teams and Microsoft Planner on the go. You’ll leave this session with a clear understanding of how your employees can leverage both Microsoft Teams and Planner together with OneNote, OneDrive and SharePoint. Shazam!
Insight Into Commerce Platform PM by Microsoft Sr PMProduct School
Main Takeaways:
- Key dimensions of e-commerce platform product management
- Working effectively across disciplines and managing different types of stakeholders
- Using qualitative and quantitative insights to drive optimal execution
What Product Management Frameworks Work by Google PM LeadProduct School
Main takeaways:
-There are many types of Product Management jobs - strategic frameworks can be used to better understand the role, customer, and how best to innovate
-Horizon planning is one popular framework that can help determine useful metrics and priorities
-The Technology Layers Framework helps identify feedback channels and your closest allies
How to be an Enterprise PM and Build For Hypergrowth by Twilio PMProduct School
Main takeaways:
-How to create delightful B2B products by wearing the customer's shoes
-The role of compliance, data, and instinct in unlocking Enterprise deals
-What is Hypergrowth and how to plan for Hyperscale
Using Data to Drive Company Strategy by Microsoft Product LeaderProduct School
Main takeaways:
-How to analyse customer behaviour
-How to validating hypotheses & improve customer understanding
-How to implement insights through your strategy and roadmap
The Types of Product Management Roles by PayPal Sr Product ManagerProduct School
Main Takeaways:
- Each Product management role is unique. What are the various types of product management roles and how to identify the right one for you.
- Overview of types of PM roles - growth, platform, data, mobile applications, product marketing, internal tools, API, etc.
- How to use your background to make your job search targeted and position yourself for success.
What's the Career Path to Product Management Like by fmr HSBC PMProduct School
Ryan Feldhoff, former Product Manager at HSBC, talked about how to navigate a large corporate environment as a Product Manager, how to establish accountability and process at a start up and what makes a great Product Manager.
You don't have to spend a fortune on tools just so you can be successful online. This presentation gives a list of FREE and cheap online tools, which can be used to progress and give insight to what works and what doesn't work on your site.
Crafting an SEO Strategy That WORKS [Case Study]Ryan Stewart
Follow along as I review a recent client case study where we tackled complex business problems and translated them into a scalable SEO strategy that drove a 290% increase in organic traffic.
The 10-Step Playbook for Online Success goes through all the steps you should take in maintaining a successful online business. From website inventories, user experience, all the way to business continuity and disaster recovery, this playbook provides it all.
Similar to How to Make the Final Call as a PM by Microsoft Product Lead (20)
Webinar How PMs Use AI to 10X Their Productivity by Product School EiR.pdfProduct School
Explore AI tools hands-on and smoothly integrate them into your work routine. This practical experience is here to empower you, offering insights into the mindset of successful Product Managers. Learn the skills to become a more effective Product Manager.
Main Takeaways:
Hands-On AI Integration:
Learn practical strategies for integrating AI tools into your workflow effectively.
Mindset Insights for Success:
Gain valuable insights into the mindset of successful Product Managers, unlocking the secrets to their achievements.
Skill Empowerment for Growth:
Acquire essential skills that empower your evolution toward becoming a more effective and impactful Product Manager.
Webinar: Using GenAI for Increasing Productivity in PM by Amazon PM LeaderProduct School
In this webinar, you will learn how AI can take work off your plate, allowing you to focus on deep thinking or critical work. Cut out the drudge work in Product Management and get more out of your day.
Learnings:
Improve workflows that are high frequency - "manual tasks"
Increase the quality of output that has high importance - "brainy tasks"
Put GenAI to work today
Unlocking High-Performance Product Teams by former Meta Global PMMProduct School
Main Takeaways:
- High-Performing Team Dynamics: You’ll gain insights into fostering high-performance teamwork.
- Unveiling Team Personas: You’ll learn about different personas in the team and how to foster these differences.
- Decoding the Team Needs x Productivity Equation: You’ll learn about different team needs and how they correlate with engagement and productivity.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
7. About
About
About
me
me
me
6 years @ Microsoft
Experience building 0 to 1
and scaling small solutions
enterprise-wide
Likes cooking, reading,
giant dogs
9. Scenario
Scenario
Scenario
20% of user base
Tech-forward
Wants deeper
Analytical capabilities
(Feature Z)
High Engagement
Users
80% of user base
Tech-averse
Wants simplification
(only features X and
Y)
Medium/Low
Engagement Users
11. Scenario
Scenario
Scenario
Add feature Z
High Engagement
Users
Keep features X and
Y only
Medium/Low
Engagement Users
Deprecate
feature X
Sales Leaders
Building
feature Y
Competitor
12. Approach
Approach
Approach
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
1.
2.
3.
Building
feature Y
Competitor
13. Options
Options
Options
Add feature Z
High Engagement
Users
Keep features
X and Y only
Medium/Low
Engagement
Users
Remove
feature X
Sales Leaders
Analyze user segments and motivations
Think about opportunity cost
Keep in mind business priorities
Building
feature Y
Competitor
Build Z
Build B
Deprecate X
Build Z and deprecate X
Build B and deprecate X
1.
2.
3.
4.
5.