HDR, wide color gamut, and higher frame rates are new technologies that can improve image quality for ultra high definition televisions. They provide benefits like more vivid colors, deeper blacks, better shadow detail, and a more immersive viewing experience. However, supporting these new features requires significantly more data bandwidth compared to legacy standards. Future video standards will need to efficiently support higher resolutions, wider color, high dynamic range, and high frame rates to deliver next-generation picture quality while still allowing content to be economically distributed.