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Welcome!
HDI	Capital	Area	Local	Chapter
September 16, 2016
Updates	from	HDI	Corporate	and	
HDI	Capital	Area	Local	Chapter
Thank You HDI Capital Area 2016 Sponsors!!
Today’s Agenda
Agenda
12:00 Noon to 12:30 PM – Lunch and Networking
12:30 PM to 1:50 PM – Program – The Service Desk, the 4th Industrial
Revolution and You!
1:50 PM to 2:00 PM – Survey, Prize Drawing
2:00 PM – Meeting Ends
Next Local Chapter Meeting
Annual Teambuilding
Event and Vendor Fair
October 21, 2016
Bethesda North Marriott
Hotel and Conference Center
New Capital Area Website
Coming Soon!
HDI Membership:
Now More Connected Than Ever
Connect and collaborate with professionals who share your
goals and challenges and gain exclusive access to the best
industry resources—hand-picked by experts and practitioners.
• News and articles
• Industry research
• Podcasts and webinars
• Discussions
• And much more
Only at the new HDIConnect!
Connect.ThinkHDI.com
What’s Hot at HDI
Get Your Seat at the Next HDI Forum Roundtables
Join us to learn about HDI Forum membership as you collaborate with your peers to
share thoughts, discuss challenges, learn the latest best practices, and more. They’re
FREE to attend:
– October 31, 1:00 p.m. – 3:30 p.m. EST, Live at FUSION16
– December 6, 12:00 p.m. – 1:30 p.m. EST, Virtual Event
– Register today at ThinkHDI.com/Roundtables
FUSION 16: Save $200 with HDI Membership
November 1-4, 2016 | MGM Grand | Las Vegas
Register for the most important ITSM event of the year. HDI and itSMF USA members
save $200! Learn more at ServiceManagementFUSION.com
NEW! HDI Team Certified Award: Pinnacle of Excellence
Get 100% of your team HDI certified and cement your status among the support center
elite with the new HDI Team Certified Pinnacle of Excellence Award. Apply today at
ThinkHDI.com/HDITC only a few months left to apply for the 2016 award!
A Look Ahead
HDI Awards Campaign
• Award postcard featuring industry awards and deadline (hitting desks Aug. 29th)
• New landing page for industry awards and nominations (in production)
• Social media and web ad promotion (currently running)
Member Acquisition Mailer
• Hitting desks September 19th
HDI Forums Campaign
• New landing page featuring October Leadership Summit: forums.thinkhdi.com
• Social media and web ad promotion (currently running)
Practices and Salary Report Survey
• Now open and being advertised: Complete the survey
New HDI Catalog
• Currently in distribution (view online copy)
FUSION Hotel Deadline Postcard:
• Hitting desks September 5th
You Spoke, We Listened:
Introducing Your HDI
New Membership Model Features Improved Benefits, Lower Price
Based on feedback from those in the tech support industry, HDI
has overhauled and simplified its membership model! No more
unnecessary member levels, no more confusing pricing
structure, and no more unclear benefits.
We now have one membership level available for the new low
price of $295 with a streamlined and improved set of benefits.
Check it out at ThinkHDI.com/Membership.
HDI Industry Awards
Submissions and Nominations due October 31st
Analyst & Desktop Support
Technician of the Year Nominations
DON’T MISS THIS OPPORTUNITY to recognize your key analysts and technicians. The
only investment you make is time to send the information below and complete the application.
Your return is truly a heartwarming event that has become a year end celebration for our
teams.
• I encourage members to nominate your outstanding Analysts and Technicians by emailing
the following information to Sandy Seroskie, by Monday, October 24, 2016 at
awards@hdicapitalarea.com:
• Help Desk Analyst or Desktop Support Technician's Name
• Company
• A paragraph describing the individuals achievements (why you are nominating them)
• Manager's name and contact information
• The criteria and nomination form is sent to the Manager to complete.
• We encourage you to send the information above early, so you have more time to
complete the application.
• The local chapter Analyst of the Year and Desktop Support Technician of the Year will
compete for the regional award and regional winners then compete for the global award.
The winner of the Regional Analyst of the Year and Desktop Support Technician Award will
receive a free registration to the Annual Conference courtesy of Robert Half Technology.
SAVE UP to $400
HDI and itSMF USA Members – Save $200
**Special for HDI Local Chapters**
For every 5 “NEW” attendees registered
the Chapter receives one free registration
The Service Desk, the 4th
Industrial Revolution and You!
Randy Reeves
Randy	Reeves
Principal Solution	Engineer,	BMC	Federal
The	Service	Desk,	the	4th
Industrial	Revolution	and	You
What	is	the	4th Industrial	Revolution
Drivers	of	Change
Drivers	affecting	the	Service	Desk
Every	single	vendor	is	going	to	be	disrupted
What	do	they	all	have	in	common?
They	produce	an	ITIL	v3	compliant	
system	for	supporting	a	Service	Desk.
While	the	products	have	self-service	
interfaces,	there	is	still	an	assumption	
that	a	human	being	is	going	to	drive	
interaction.
In	10	years	this	assumption	will	no	
longer	be	operationally	true.
And	this	is	going	to	change	the	
character	of	service	support	work.
Estimates	of	when	the	impact	may	occur
BUT	WE’RE	THE	FEDS	AND	NONE	OF	THIS
APPLIES	TO	US
Self-Service
Automation
Facial	Recognition
Biometrics
Data	Analytics
UNITED	STATES	– SINGAPORE	– EU
In	2014,	Facebook	acquired	WhatsApp	for	$19	billion.	That	astronomical	number	set	
off	waves	of	speculation	as	to	what	value	Facebook	could	possibly	see	in	a	company	
with	just	55	employees	and	roughly	$20	million	in	revenue.		
– Matt	Swanson,	Silicon	Valley	Software	Group
Social	Trends	and	Cost	Savings	Potential	as	Drivers
Mary	Meeker	2016	Internet	Trends	Report
…record	amount	of	M&A	in	artificial	intelligence,	with	the	giants	Alphabet,	Amazon,	
Apple,	Facebook	and	Microsoft	leading	transactions….Alphabet’s	Google	is	leading	
the	acquisition	race,	having	made	around	10	acquisitions	of	AI	or	machine	learning	
startups	in	the	past	five	years,	followed	by	Apple,	which	has	bought	three.
– Aug	24,	2016,	Vinod	Iyengar,	TechCrunch
Machine	intelligence	will	be	applied	in	ways	we	cannot	imagine	yet.	One	example	is	
talking.	Today,	if	you	have	a	problem	with	a	car	company,	you	might	end	up	
conversing	with	a	bot	over	the	phone.	Those	are	conversations	that	we	thought	
weren’t	automatable	that	are	now.	We	used	to	employ	a	lot	of	people	to	talk	to	
people	and	people	have	those	conversations	with	bots.
– Ryan	Avent,	author	of	The	Wealth	of	Humans
Confluence	of	factors	making	this	possible
Collaborative Systems
Machine Learning
Automated Speech Recognition
Deep	Learning
Reinforced Learning Big Data
Natural Language Processing
It	really	is	starting	to	happen…
If	Tier	1	support	is	largely	automated,	then	
what	are	we	going	to	be	doing?
A	good	rule	of	thumb	with	modern	day	machine	learning	approaches	
is	that	they	typically	can	provide	accurate	responses	that	gradually	
taper	off	at	85%	as	more	data	is	provided.	
– Matt	Swanson,	Silicon	Valley	Software	Group
In	the	perceivable	future,	most	
jobs	will	not	be	replaced	by	AI	
technologies,	but	will	be	
augmented	or	changed.	The	
healthcare	advances	are	not	
going	to	replace	doctors,	but	
they	may	change	the	skills	that	
the	doctors	need	or	how	
doctors	spend	their	time.	
– Peter	Stone,	Computer	
Science,	University	of	Texas
IT	is	evolving….Service	Support	and	the	Service	Desk	must	also
What	does	my	skill	set	look	like?	
Focus	on	Brokering,	Orchestrating	and	Proactive	aspects	of	Service	Support
Manager:
• Business	Relationship	Manager
• Service	Level	Manager
• Vendor	Manager
• Proactive	Problem	Manager
• Project	Manager
• Proposal	Manager
• Knowledge	Manager
• Governance
Worker:
• Knowledge	contributor
• Curator
• Scripter
• Big	Data	Analyst
• Problem	Analyst
• Expeditor
Crowdsourcing,	The	Sharing	Economy,	Block	chain	and	
Tier	3	support
Why	does	an	expensive	Tier	3	subject	matter	expert	have		to	be	your	employee?
What	if	there	was	a	marketplace	of	support	
where	individuals	and	organizations	could	
leverage	each	other’s	knowledge?
Issues	raised	and	solutions	offered	for	a	fee.
Is	there	a	means	to	secure	such	a	
transaction,	the	contract	between	parties,	
and	verify	the	credentials	of	the	
participants?
Turns	out	there	is.		If	you’ve	heard	of	
Bitcoin,	you	already	know	about	it.	Block	
Chain.
Crowdsourcing	allows	for	simple	tasks	to	be	divvied	out	to	a	distributed	workforce.	
These	“microtasks”	can	be	performed	by	anyone,	whether	that	be	an	expert	
customer	support	rep	within	the	company	or	an	anonymous	worker	in	the	cloud.	
– Matt	Swanson,	Silicon	Valley	Software	Group
Still	think	this	is	far-fetched?
Over	the	next	fifteen	years,	the	Study	Panel	expects	an	increasing	focus	on	
developing	systems	that	are	human-aware,	meaning	that	they	specifically	model,	
and	are	specifically	designed	for,	the	characteristics	of	the	people	with	whom	they	
are	meant	to	interact.		
– One	Hundred	Year	Study	of	Artificial	Intelligence,	Report	of	the	2015	Study	Panel
When	NLP	technology	advances	to	the	point	where	the	need	for	human	oversight	is	
minimal,	we’ll	see	personal	assistants	that	use	the	Internet	as	a	data	repository	from	
which	they	can	retrieve	pieces	of	knowledge	that	more	cerebral	humans	can	put	
together	for	higher	value	decision	making.		
– Matt	Swanson,	Silicon	Valley	Software	Group
Proactive	Service	Support:		Predictive	and	Intelligent
Can	I	use	the	ubiquity	of	data	that	can	be	gathered	about	an	employee	to	offer	proactive	
support?		Can	I	put	tools	in	front	of	them	to	aid	them	in	their	current	job	predictively	and	
intelligently?
Would	the	result	be	this?																																																		Or	this?
Š	copyright	2016	BMC	Software,	Inc.

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