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Film & broadcasting techniques
applied to UX design
Human Computer Interaction Day 2014
Rebeca Miranda
23rd April 2014
2
Agenda
Film & broadcasting techniques
applied to UX design
Human Computer Interaction Day 2014
Rebeca Miranda
3
Storytelling techniques along a
User Centred Design process
Research
Design
Development
& Evaluation
Storyboards VoxPops Video Highlights Sketching
Collecting storiesPersonas
Brainstorming Role Play
Personas Storyboards
Using stories
to inform
other teams
Turning users’
stories into tasks Ideation sessions
miranda@system-concepts.com@RebecaMiranda
How to create stories
5
Elements of a story
In a UX context
1
2
3 Space and time
Characters
Concept
4 Plot
miranda@system-concepts.com@RebecaMiranda
6
What
do I want to convey with my story?
Who
is my audience?
Why
is this story relevant?, why do other people
need to know it?
The concept
7
User research
Insights
Personas
Storyboards
Live Personas
Role Play
Videos
Your storyUser stories
miranda@system-concepts.com@RebecaMiranda
Creating characters from users
Working with Live Personas
8
Creating characters from your users
Real users
Your imagination
+
9
Creating characters from users
miranda@system-concepts.com@RebecaMiranda
10
Working with archetypes.
Archetype:
ˈärk(i)ˌtīp
•  a very typical example
of a certain person or
thing: the book is a
perfect archetype of the
genre.
•  a recurrent symbol or
motif in literature, art,
or mythology:
mythological archetypes
of good and evil.
miranda@system-concepts.com@RebecaMiranda
11
Ordering the information to make sense for the viewer.
Structure and linearity
1 2 3Resolution
The problem is solved, characters
confronted and the situation leads to an
end – calm state again
Conflict
And incident, a problem or a catalyst that
puts things and characters into motion
Setup
Character and basic situation are
introduced
miranda@system-concepts.com@RebecaMiranda
12
Pre-production
Planning ahead
13
Production
Shot & framing
Types of shots
Resource images
Mid Shot Medium close-up Close-up
Very wide shot Wide shot
Source: http://www.mediacollege.com/video/shots/
14
Post-production
Video edition & audio
miranda@system-concepts.com@RebecaMiranda
1515
Videos and animations
VoxPops, research deliverables and communication tools
Other techniques to create stories
17
•  Different characters' points of view
on the same story
•  Different outcomes of the same
story
•  Different outcomes depending on
the spectator
Narrative types and uses
Non-linear variations
18
Using the plot as a problem solving tool.
HCID 2013 – Innovation workshop
Aspects of the
experience Solutions
Issue/
Challenge
Variations
of solution
Valid idea
Story (2nd act)Story (1st act)
Using stories to create
solutions
miranda@system-concepts.com@RebecaMiranda
19
Using the plot as a problem solving tool.
221b Baker Street
miranda@system-concepts.com@RebecaMiranda
20
Your user as a story creator
miranda@system-concepts.com@RebecaMiranda
020 7240 3388
www.system-concepts.com
Rebeca Miranda
miranda@system-concepts.com
@RebecaMiranda
2222
Videos and animations
Project deliverables

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