So you have a Knowledge Management System... now get your employees to USE it. Check out how Jeff Miller, Director of Learning and Performance at Insperity, uses Bloomfire.
Top 10 Things You Didn’t Know About BloomfireBloomfire
1. Bloomfire allows customizing promo bar usage, notifications, crossposting content across groups, customizing the community URL, and custom reporting.
2. Additional features include boolean searching, generating reports through the API, replying to email notifications, and a secret profile field editable by admins that appears in reports.
3. The document provides an overview of 12 tips and features for using Bloomfire, including customizing the user experience, integrating with other tools, and accessing additional reporting data.
Training Millennials At SpotHero Using BloomfireBloomfire
This document summarizes the evolution of the training program at SPOTHERO from 2013 to 2016. It began with no formal training and a learn-on-the-job approach. Over time, SPOTHERO developed a training mission, lifecycle for new hires involving various modules, and a knowledge management system to share best practices. They transitioned to a more sustainable, collaborative training workflow using a QA playbook and centralized library to enhance customer experience and empower employees.
Retaining Knowledge and Combatting IT TurnoverBloomfire
IT turnover is significantly higher than other departments. The average IT employee stays with the company for 4 years. That is a lot of tribal knowledge walking out the door every year.
The document contains organizational charts for multiple power plants showing employee positions and numbers. It lists positions such as operation managers, plant chief leaders, mechanical technicians, control room operators, and engine room operators. The total number of employees ranges from 15 to 79 across the different plants.
We have become a job-hopping culture. Company ‘lifers’ that maintain a career and knowledge in just one company for most of their working lives are essentially extinct. According to the Bureau of Labor Statistics, workers stay with their jobs an average of 4 years. In IT, the trending number is less.
Team leaders and managers listen up. Given the stats from the BLS, your team’s depth is probably only an average of 5-6 years deep. That’s scary. Plus, how do we solve the intellectual property retention issue?
There are two ways to combat this issue: The first way is to make your company a destination and you won’t have to worry about your talent leaving. Most companies have implemented some perks and work-life and cultural benefits at some level. The second way is to build a tribal knowledge culture that bridges the gap when someone moves on to their next endeavor. We will talk about how to solve this issue from both directions.
El passat dimecres 20 de març a les 19h vam fer una xerrada anomenada “Experiències d’internet col·laboratiu a les Terres de l’Ebre”. A càrrec d’ Oscar Alavedra, enginyer de telecomunicacions i membre de l’Associació d’usuaris guifi.net de les Terres de l’Ebre. http://www.augute.org
Top 10 Things You Didn’t Know About BloomfireBloomfire
1. Bloomfire allows customizing promo bar usage, notifications, crossposting content across groups, customizing the community URL, and custom reporting.
2. Additional features include boolean searching, generating reports through the API, replying to email notifications, and a secret profile field editable by admins that appears in reports.
3. The document provides an overview of 12 tips and features for using Bloomfire, including customizing the user experience, integrating with other tools, and accessing additional reporting data.
Training Millennials At SpotHero Using BloomfireBloomfire
This document summarizes the evolution of the training program at SPOTHERO from 2013 to 2016. It began with no formal training and a learn-on-the-job approach. Over time, SPOTHERO developed a training mission, lifecycle for new hires involving various modules, and a knowledge management system to share best practices. They transitioned to a more sustainable, collaborative training workflow using a QA playbook and centralized library to enhance customer experience and empower employees.
Retaining Knowledge and Combatting IT TurnoverBloomfire
IT turnover is significantly higher than other departments. The average IT employee stays with the company for 4 years. That is a lot of tribal knowledge walking out the door every year.
The document contains organizational charts for multiple power plants showing employee positions and numbers. It lists positions such as operation managers, plant chief leaders, mechanical technicians, control room operators, and engine room operators. The total number of employees ranges from 15 to 79 across the different plants.
We have become a job-hopping culture. Company ‘lifers’ that maintain a career and knowledge in just one company for most of their working lives are essentially extinct. According to the Bureau of Labor Statistics, workers stay with their jobs an average of 4 years. In IT, the trending number is less.
Team leaders and managers listen up. Given the stats from the BLS, your team’s depth is probably only an average of 5-6 years deep. That’s scary. Plus, how do we solve the intellectual property retention issue?
There are two ways to combat this issue: The first way is to make your company a destination and you won’t have to worry about your talent leaving. Most companies have implemented some perks and work-life and cultural benefits at some level. The second way is to build a tribal knowledge culture that bridges the gap when someone moves on to their next endeavor. We will talk about how to solve this issue from both directions.
El passat dimecres 20 de març a les 19h vam fer una xerrada anomenada “Experiències d’internet col·laboratiu a les Terres de l’Ebre”. A càrrec d’ Oscar Alavedra, enginyer de telecomunicacions i membre de l’Associació d’usuaris guifi.net de les Terres de l’Ebre. http://www.augute.org
Utilizing Enterprise Social Platforms to Increase Engagement and ProductivityBarbara Fowler
Should you use Yammer, Jive, Bloomfire in your company? This presentation shares current information on what companies should consider in deciding on a social platform
SmartPark is an app-based parking solution that allows users to view and book nearby available parking spaces. As urban populations increase, available parking is decreasing and often results in traffic issues from illegal parking. SmartPark aims to address this by partnering with parking lots, businesses, malls, and other locations to make their empty parking spaces available through the app. This provides value to all parties by increasing parking occupancy for partners and convenience for users to easily find parking. The company plans to initially launch in major Indian cities and expand to other areas over time.
ParkingPanda is a cloud-based parking system startup founded in 2015 that uses technology like cloud computing and personal area networks to organize the unorganized vehicle parking sector. It has over 200 installations and 30,000 transactions by providing backend services to vendors and a frontend customer app for live tracking and electronic database management of over 30,000 parking slots. The company generates revenue through commissions on parking slots and plans to scale up further through technology and networking.
Back in 2013 the McKinsey Global Institute published a report entitled Disruptive technologies: Advances that will transform life, business, and the global economy. The report identified 12 technologies that could drive truly massive economic transformations and disruptions in the coming years. The report also looks at exactly how these technologies could change our world, as well as their benefits and challenges, and offers guidelines to help leaders from businesses and other institutions respond. The Report estimated that, together, applications of the 12 technologies discussed in the report could have a potential economic impact between $14 trillion and $33 trillion a year in 2025.
The potential benefits of the technologies discussed in the report are tremendous—but so are the challenges of preparing for their impact. If business and government leaders wait until these technologies are exerting their full influence on the economy, it will be too late to capture the benefits or react to the consequences.
Disruptive Technologies examined the current challenges and opportunities brought by such innovation whilst providing delegates the opportunity to test technologies via live demonstrations.
This document summarizes a digital loyalty program called Belly that has grown significantly in under 15 months. It has partnered with 150 locations, sold 50k spots, and has over 4.5 ratings in app stores. Belly targets digital natives who are socially connected and want impulsive, real-time offers on their mobile devices. It provides 24/7 customer service and flexible options. Belly has an in-house digital team for unique advertising strategies and partnerships with major distribution channels through a flexible API. The program has generated over $600,000 in impact for a single facility from monthly and transient customers.
Parking Finder is a new app that uses GPS and camera technology to help drivers find available parking spots near their destination. It aims to save users time by providing instant information on parking availability and recommendations on travel options. The app is free with some premium features available for a low fee. It seeks partnerships with parking lots and malls to promote mutual benefits and share parking data. Marketing strategies include an initial focus on social media and partnerships to build the brand and customer base.
LIVESTRONG: Knowledge Sharing and Volunteer OptimizationBloomfire
In need of some serious spring cleaning? Learn how LIVESTRONG uses Bloomfire to organize, make knowledge accessible and shareable, and optimize volunteers.
The Lionbridge Sales Enablement Tool Powered By BloomfireBloomfire
User adoption went from 30% to 75% when Lionsbridge switched from another sales enablement software to Bloomfire. Danica Rhodes, Senior Solutions Support Specialist describes how using Bloomfire "Is like getting your sight returned after temporary blindness."
Making Your Workforce Smarter and Faster With Social LearningBloomfire
Social learning harnesses the power of learning from others by observing, retaining, and replicating their behaviors and skills. It provides a more flexible, cost-effective approach than traditional learning methods. To implement social learning, companies should (1) allow observation of best and worst practices, (2) provide on-demand access to retain knowledge, (3) use video modeling for skill replication with feedback, and (4) motivate participation through leaderboards and senior leader involvement. Social learning benefits include greater engagement, collaboration, and sharing of best practices. It can be used for skills like coaching, process execution, customer interactions, and performance support. Companies should integrate it both formally and informally, measure participation, and encourage communities of
Measuring Employee Engagement In The Flow Of WorkBloomfire
Companies with engaged employees out perform other by up to 202%. Learn more reasons why your business should be measuring employee engagement. Also learn what companies are doing today to capture it and the pros and cons of each method.
This guide provides an overview of the key features and functionality of Microsoft PowerPoint 2015, including how to create and design presentations, add multimedia elements, collaborate with others, and tips for delivering effective presentations. The guide covers topics such as using PowerPoint's templates and themes, inserting tables, charts and images, incorporating audio and video, reviewing and protecting slides, and presenting to an audience.
Help me Obi-Social Kenobi: Social is my only hopeBloomfire
What is an Enterprise Social Network?
Technology has come a long way in terms of helping people find the information they need in the consumer world. Social networks like facebook and twitter connect you with your social circles and whether you realize it or not feed you with a lot of knowledge – today’s news, new restaurants, the best house cleaning service – in some ways, consumer social networks are an always-on, real time feed of life best practices and they work pretty good for this purpose. But what about inside the walls of your business? How do you share best practices between and among teams? How do you share your knowledge with co-workers? Where do you go to get the information you need to do your job?
Much like email mail revolutionized business communication in the 80s and 90s by accelerating the rate at which business information could be exchanged, enterprise social networks are now revolutionizing the way business people communicate internally. Anyone remember those manila envelopes with all of the To/From lines on them that used to be used to take business documents to different departments within an organization? You’d put the documents inside the envelope and then write the person and department it goes to on the outside. If you were lucky, the assistant whose job it was to deliver those was timely and you could expect a response sometime tomorrow. Email radically changed this process. But it wasn’t easy to get people to change habits. The adoption of email as a standard business communication tool took years. We’re now going through the same evolution with Enterprise Social Networks.
Additionally, ESNS help shift the focus away from traditional one-way communication channels to facilitating open communication across and within organizational structures. Traditional learning and training systems exist in a top-down, one right answer world. Today, communications needs to be top-down, bottom-up, horizontal, cross team, cross functional and dynamic. ESNs support the idea that when one employee gets smarter, the whole company should get smarter.
Employee Engagement: Fluffy Nonsense or Mission Critical? Bloomfire
Employee engagement is often attributed to an employee’s emotional attachment to their job. This attachment, whether positive or negative, affects the quality of effort put forth at work. Thus, impacting the employee’s contribution to the company.
Every employee’s part in the organization ultimately drives performance outcomes and affects the bottom line.
Empowering employee engagement is crucial in an organization in order to maximize overall performance.
Pioneering the Knowledge Sharing RevolutionBloomfire
Analysts predict large organizations to be utilizing social business software in the future, but what they haven't predicted is how quickly the wildfire will spread. Become a part of the knowledge sharing revolution today!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Utilizing Enterprise Social Platforms to Increase Engagement and ProductivityBarbara Fowler
Should you use Yammer, Jive, Bloomfire in your company? This presentation shares current information on what companies should consider in deciding on a social platform
SmartPark is an app-based parking solution that allows users to view and book nearby available parking spaces. As urban populations increase, available parking is decreasing and often results in traffic issues from illegal parking. SmartPark aims to address this by partnering with parking lots, businesses, malls, and other locations to make their empty parking spaces available through the app. This provides value to all parties by increasing parking occupancy for partners and convenience for users to easily find parking. The company plans to initially launch in major Indian cities and expand to other areas over time.
ParkingPanda is a cloud-based parking system startup founded in 2015 that uses technology like cloud computing and personal area networks to organize the unorganized vehicle parking sector. It has over 200 installations and 30,000 transactions by providing backend services to vendors and a frontend customer app for live tracking and electronic database management of over 30,000 parking slots. The company generates revenue through commissions on parking slots and plans to scale up further through technology and networking.
Back in 2013 the McKinsey Global Institute published a report entitled Disruptive technologies: Advances that will transform life, business, and the global economy. The report identified 12 technologies that could drive truly massive economic transformations and disruptions in the coming years. The report also looks at exactly how these technologies could change our world, as well as their benefits and challenges, and offers guidelines to help leaders from businesses and other institutions respond. The Report estimated that, together, applications of the 12 technologies discussed in the report could have a potential economic impact between $14 trillion and $33 trillion a year in 2025.
The potential benefits of the technologies discussed in the report are tremendous—but so are the challenges of preparing for their impact. If business and government leaders wait until these technologies are exerting their full influence on the economy, it will be too late to capture the benefits or react to the consequences.
Disruptive Technologies examined the current challenges and opportunities brought by such innovation whilst providing delegates the opportunity to test technologies via live demonstrations.
This document summarizes a digital loyalty program called Belly that has grown significantly in under 15 months. It has partnered with 150 locations, sold 50k spots, and has over 4.5 ratings in app stores. Belly targets digital natives who are socially connected and want impulsive, real-time offers on their mobile devices. It provides 24/7 customer service and flexible options. Belly has an in-house digital team for unique advertising strategies and partnerships with major distribution channels through a flexible API. The program has generated over $600,000 in impact for a single facility from monthly and transient customers.
Parking Finder is a new app that uses GPS and camera technology to help drivers find available parking spots near their destination. It aims to save users time by providing instant information on parking availability and recommendations on travel options. The app is free with some premium features available for a low fee. It seeks partnerships with parking lots and malls to promote mutual benefits and share parking data. Marketing strategies include an initial focus on social media and partnerships to build the brand and customer base.
LIVESTRONG: Knowledge Sharing and Volunteer OptimizationBloomfire
In need of some serious spring cleaning? Learn how LIVESTRONG uses Bloomfire to organize, make knowledge accessible and shareable, and optimize volunteers.
The Lionbridge Sales Enablement Tool Powered By BloomfireBloomfire
User adoption went from 30% to 75% when Lionsbridge switched from another sales enablement software to Bloomfire. Danica Rhodes, Senior Solutions Support Specialist describes how using Bloomfire "Is like getting your sight returned after temporary blindness."
Making Your Workforce Smarter and Faster With Social LearningBloomfire
Social learning harnesses the power of learning from others by observing, retaining, and replicating their behaviors and skills. It provides a more flexible, cost-effective approach than traditional learning methods. To implement social learning, companies should (1) allow observation of best and worst practices, (2) provide on-demand access to retain knowledge, (3) use video modeling for skill replication with feedback, and (4) motivate participation through leaderboards and senior leader involvement. Social learning benefits include greater engagement, collaboration, and sharing of best practices. It can be used for skills like coaching, process execution, customer interactions, and performance support. Companies should integrate it both formally and informally, measure participation, and encourage communities of
Measuring Employee Engagement In The Flow Of WorkBloomfire
Companies with engaged employees out perform other by up to 202%. Learn more reasons why your business should be measuring employee engagement. Also learn what companies are doing today to capture it and the pros and cons of each method.
This guide provides an overview of the key features and functionality of Microsoft PowerPoint 2015, including how to create and design presentations, add multimedia elements, collaborate with others, and tips for delivering effective presentations. The guide covers topics such as using PowerPoint's templates and themes, inserting tables, charts and images, incorporating audio and video, reviewing and protecting slides, and presenting to an audience.
Help me Obi-Social Kenobi: Social is my only hopeBloomfire
What is an Enterprise Social Network?
Technology has come a long way in terms of helping people find the information they need in the consumer world. Social networks like facebook and twitter connect you with your social circles and whether you realize it or not feed you with a lot of knowledge – today’s news, new restaurants, the best house cleaning service – in some ways, consumer social networks are an always-on, real time feed of life best practices and they work pretty good for this purpose. But what about inside the walls of your business? How do you share best practices between and among teams? How do you share your knowledge with co-workers? Where do you go to get the information you need to do your job?
Much like email mail revolutionized business communication in the 80s and 90s by accelerating the rate at which business information could be exchanged, enterprise social networks are now revolutionizing the way business people communicate internally. Anyone remember those manila envelopes with all of the To/From lines on them that used to be used to take business documents to different departments within an organization? You’d put the documents inside the envelope and then write the person and department it goes to on the outside. If you were lucky, the assistant whose job it was to deliver those was timely and you could expect a response sometime tomorrow. Email radically changed this process. But it wasn’t easy to get people to change habits. The adoption of email as a standard business communication tool took years. We’re now going through the same evolution with Enterprise Social Networks.
Additionally, ESNS help shift the focus away from traditional one-way communication channels to facilitating open communication across and within organizational structures. Traditional learning and training systems exist in a top-down, one right answer world. Today, communications needs to be top-down, bottom-up, horizontal, cross team, cross functional and dynamic. ESNs support the idea that when one employee gets smarter, the whole company should get smarter.
Employee Engagement: Fluffy Nonsense or Mission Critical? Bloomfire
Employee engagement is often attributed to an employee’s emotional attachment to their job. This attachment, whether positive or negative, affects the quality of effort put forth at work. Thus, impacting the employee’s contribution to the company.
Every employee’s part in the organization ultimately drives performance outcomes and affects the bottom line.
Empowering employee engagement is crucial in an organization in order to maximize overall performance.
Pioneering the Knowledge Sharing RevolutionBloomfire
Analysts predict large organizations to be utilizing social business software in the future, but what they haven't predicted is how quickly the wildfire will spread. Become a part of the knowledge sharing revolution today!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.