The document discusses the role of the NFC Forum in accelerating growth of NFC technology. It describes how the NFC Forum develops standards and specifications to ensure interoperability, educates people about NFC, and enables implementations of host card emulation (HCE). Examples are given of financial institutions, transit agencies, and retailers that are using HCE for mobile payments and other applications. The NFC Forum aims to drive broader adoption through special interest groups, liaison partnerships, and a new developer program.

1. HCE and Beyond: How
Early Opportunities Can
Accelerate NFC Growth
Ian Maddocks
Board Member, NFC Forum
Oct. 15, 2014
#NFCForum
https://www.linkedin.com/company/nfc-forum

2. NFC Forum Mission & Goals
• Develop standards-based Near Field Communication specifications that
define a modular architecture and interoperability parameters for NFC
devices and protocols
• Encourage the development of products using NFC Forum specifications
• Work to ensure that products claiming NFC capabilities comply with NFC
Forum specifications
• Educate consumers and enterprises globally about NFC
Specification and
Application Documents Compliance Branding
2

3. The NFC Forum on HCE
“We view HCE as an exciting development for the
NFC market because it provides an additional
means by which to perform NFC transactions.”
“HCE is a promising addition to the portfolio of NFC
solutions that could potentially accelerate market
growth.”
3

4. How the NFC Forum Enables
HCE Implementations
 HCE is supported by NFC Forum specifications,
including the NCI specification, which in
combination with other standards, such as ISO
14443 and JIS X 6319-4, enables HCE
implementations
4

5. The NFC Controller Interface
(NCI) Specification
 Defines a standard interface within an NFC device
between an NFC Controller and the device’s main
application processor
 Makes it easier for device manufacturers to
integrate chipsets from different chip
manufacturers
 Defines a common level of functionality and
interoperability among the components within an
NFC-enabled device
 Provides a logical channel that can be used with
different physical interfaces, such as UART, SPI,
and I2C
5

6. 6
NFC HCE Use Cases

7. HCE in Action: BBVA Wallet
7
• 2nd largest bank in Spain
• 200K+ users
• HCE based on Visa
specifications
• Coming to the US, Chile,
and Mexico later this
year

8. HCE in Action: Ticktrack by Aditium
8
• Integrated transportation
logistics
• Passenger access control
• Fleet management and
telemetry data
• Communication and alerts
• Reporting
• P2P solution; no contactless
reader infrastructure required
• Top audience vote-getter at
NFCF Global Summit 2014

9. HCE in Action: PrePay Solutions
9
• Europe’s #1 prepaid services
provider
• In partnership with Proxama
• Mobile payment solution for
prepaid users
• Enables brands, retailers, and
financial services providers to
deliver branded mobile
payments plus loyalty and
proximity marketing

10. HCE in Action: Sberbank
10
• Largest bank in Russia
• 3rd largest bank in Europe
• 100M customers
• Mobile payment service
• Embedded secure element trial underway in
Moscow
• HCE service later this year

11. HCE in Action: DCR Strategies
11
• Canada-based loyalty/prepaid services provider
• Operates in 30 markets globally
• TruCash NFC Mobile Wallet launched in April 2014
• Mobile payment
• Mobile gifting
• Integration of multiple loyalty cards

12. HCE in Action: CUA
12
• Australia’s largest credit union
• 400K+ customers, 60 branches, 3,400 ATMs
• First Asia-Pac bank to launch mobile payments
using HCE
• Leveraging HCE Android App by Cuscal, supporting
Visa payWave
• HCE selected for security, cost-efficiency
• Expects 8-10 additional roll-outs over next month

13. 13
NFC Beyond Payment and HCE

14. NFC is More Than Mobile Payment
Healthcare
Taking off!!
Retail
Preparing for take off
Remote
Healthcare
Transport
Taking off!
Airline
Ticket
Public
Transport
Ticket
Coupon
and
Loyalty
Programs
Consumer
Electronics
Soaring!
One Touch to BT/WiFi
Automotive/Mobile Printing
Accessory / Wearable
Payment
Preparing for take off
Credit / Debit

15. NFC Operates in 3 Modes
Connect the world of apps with the
physical world …Apps jump into the
world and touch people, objects and
other apps.
Connect devices through physical
proximity … magical connection of
devices by simply touching them. A true
device “hand shake”.
Tag/Card Reader/Writer (Terminal)
Multi-standard (ISO/IEC14443, JIS X 6319-4/Felica,
ISO/IEC15693)
Connect to a common
infrastructure …
Incorporates the use of a secure element
to allow your phone to act like an “interactive
card” for payment, transportation, ID and
physical access
Card Emulation (Secure Element, HCE)
EMVCo/ISO/IEC14443, JIS X 6319-4/Felica
15
Peer to Peer (Device to Device)
NFCIP-1, NFCIP-2 (ISO/IEC18092,
ISO/IEC21481)

16. Host Card Emulation: Accessing
an Infrastructure of Acceptance
16
Contactless is part of many peoples daily lives and
acceptance of contactless is pervasive
• Retail Stores, Hotels, Corporations, …
• plus Laptops and other Consumer Electronic devices
HCE opens the door for developers to exploit the
infrastructure and deliver better user experiences

17. 17
How the NFC Forum is Driving
Adoption

18. Special Interest Group Sectors
Transit
Air Transport &
Ticketing
Public
Transport &
Ticketing
Other
Transport
Schemes
…future…
Health
Pharmacy
Insurance
Clinic
Hospital
Management
Payment
Financial
Institutions
Terminal
Manufacturers
Merchants
…future...
Retail
Product Tags
POS, Vending
Coupons
Points,
Rewards
Potential to establish additional working groups as partners
identify high market importance and opportunity
CE
PC, Tablet,
Embedded
Handsets,
Remote
Controls
Computer
Peripherals
Appliances
Personal Auto
18

19. Liaison Partners
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20. New “Tap Into NFC” Developer Program
20
New for NFC Developers
http://tapintonfc.org/
1. Access mobile OS NFC APIs
2. Showcasing NFC solutions
3. Interactive developer community
Plus:
• NFC developer kits
• Forthcoming events, and the
• NFC Developer Knowledge Base © Ramcreativ | Dreamstime.com

21. Thank You!
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www.nfc-forum.org