1. "TABOO"
By Jason Antu
EMC 3340 3/8/15
For this television programming project, I have elected to pursue a societal influencing
premium channel. My channel focuses on a sociology type mindset showcasing stories and
relevant documentaries that are not a common topical discussion. This is where the name for the
channel came to be known as "Taboo." The specific target demographic is young adults are the
college age group of around 18-29 years old. This specific age group is accounting for an
overwhelming 54% of liberal points of view, with 36% being moderate , and just 10% being of
the conservative view. (The politics of American generations: How age affects attitudes and
voting behavior, 2014)
My channel specifically would be on a premium network. The ideas is that many of the
shows and documentaries will be raw ,and in some cases graphic dealing with mature topics.
While not trying to impose a graphic themed content, the nature of most of the subjects is
graphic by default. The premium network option acts as filter to ensure that adults 18 and up are
the only ones able to access this content. While the channel being a premium option, this entails
a higher cost in order to receive it, I will also offer a more economic online option. Much like the
"HBO GO" app option, I would tailor a separate financial demographic, while the television
channel might be $14 a month, the online app (on all mobile devices) will be around $2.99 a
month. This is to ensure that a college level income could also afford to view the content.
I choose the primetime day part, it shows from 7pm to 10pm central time, Monday
through Saturday, and 6pm to 9pm central time on Sundays. I choose this time day part as a

2. counterprogramming tactic to other primetime televisions shows at this time. The idea is to
capture the viewing audience that either has a vested interest in this type of content or to find an
untapped demographic that does not have a vested interest in the content, but also does not
follow the average viewing patterns of a mainstream audience.
The programming is heavy on taboo ,and somewhat controversial subjects. The TV show
"VICE" is the channels raw version of dateline, Bill Mahers talk show "Real Time," is a much
more in-depth and engaging socio-political platform equal to that of a "Daily Show", or "Colbert
Report", only longer and more engaging. Both actively follow a standard stripping programming
technique, in that they are shown 5 times a week at the same times, ideally building up a loyal
follower base. With the channel being on a premium network there would be no spot breaks so
there wouldn't be any need for a Lead in strategy. Again, this address by being a premium
network, a simple Bridging strategy from a non-primetime day part would shift into the
primetime daypart.
The only critical risk for this network, would be from a financial standpoint. This is by
the nature of being a premium channel, there is no advertising so I would not have any potential
advertisers to fall back on. The majority of the profit would be coming from the monthly fees of
the app and cable providers.
Works Cited
The politics of American generations:How ageaffectsattitudesand voting behavior.(2014,July9).
Retrievedfrompewresearch.org:http://www.pewresearch.org/fact-tank/2014/07/09/the-
politics-of-american-generations-how-age-affects-attitudes-and-voting-behavior/