2. WHAT WORKERS WANT 2019
WHAT IS THE REPORT ABOUT?
• KEY QUESTIONS WE’RE TRYING TO UNDERSTAND:
How well equipped are we to deal with change?
Do we fear or embrace automation?
Do workers possess the right skills?
How can we maximise human value in a digital world?
What is the right balance of skillset versus mindset for digital transformation?
ABOUT: Our report is based on a survey carried out in April 2019 which
secured over 14,500 responses. It looks at how digital transformation and
the proliferation of automation in the workplace is impacting on jobs, tasks
and skills.
The automation of tasks is a key driver of change for many organisations
and is accelerating rapidly due to technological advances. What do
workers want and what do employers need to succeed in a technology-
led and automated world of work?
3. THE BIG QUESTION
• What is Digital Transformation?
EXAMPLES:
Industry examples: Due to advances in automation technology lawyers can use text-mining
techniques to read through documents, sales professionals can use automation to generate leads
and accountants can use automated reconciliation systems. As these tasks become automated,
people’s jobs are changing to allow them to apply their human value in different ways and to ensure
the organisation can capitalise on the investment in automation.
4. DIGITAL TRANSFORMATION
AT HAYS
• Sales Planner with Artificial Intelligence
• Talent Manager with Artificial Intelligence
• Salesforce Intelligent Marketing
• Hays Searching
5. WHAT WORKERS WANT 2019
KEY FINDINGS OVERVIEW
• Employers are investing in digital transformation and automation to improve productivity, although most are at the
early stages of implementation. 75% of respondents say that investment in digital transformation is either the primary or
secondary focus for their organisation. Three-quarters (75%) of employers say that their organisation is either already investing
in automation or has plans to do so.
• Respondents are positive and are embracing automation in the workplace. 86% of respondents say that we should
embrace automation in the workplace. However employers are more optimistic about the current and future prospect of
automation enabling greater ‘human value’ than employees. (55% vs 44%).
• There is a lack of awareness and understanding. Over 1 in 10 (12%) of employees stated that they weren’t sure whether
digital transformation was a focus for their organisation, nearly a third (30%) stated that they weren’t sure if their organisation
was currently investing in automation and 28% also stated that they aren’t aware of the benefits automation can offer in the
workplace.
• These ‘knowledge gaps’ are more prevalent among older generations and women. 18% of Baby Boomers rate their
understanding and ability to use the latest digital tech in the workplace as ‘expert’, compared to 36% of Gen Z. 32% of men
consider they are ‘experts’ with digital technology in the workplace, compared to only 21% of women. 18% of men say they are
unaware of the benefits of automation in the workplace compared to 31% of women.
6. WHAT WORKERS WANT 2019
KEY FINDINGS OVERVIEW
• Although most respondents describe their mindset as open/positive to digital transformation in the workplace (73%)
most organisations don’t feel they are ready or equipped for the change. Of those organisations where investment in digital
transformation is a primary focus (30%), only just over a third (36%) say they are equipped to deal with it.
• There is a lack of skills and investment in change management. Employers cite a lack of skills from current staff (58%) as an
expected barrier to the implementation of automation. When employers were asked whether they have invested in anything in
attempt to overcome barriers only 28% had hired a change manager, team or agency.
• The nature of tasks being carried out at work is changing as a result of automation. Tasks are becoming less
administrative and more analytical – increasing human value. When employers were asked whether automation had had
any impact on the tasks carried out by their team, 29% said the type of tasks had changed, 12% said their tasks have increased
and 15% said their tasks have decreased. 36% of employers believe their team’s administration tasks have decreased and 21%
believe their team’s analytical tasks have increased.
7. WHAT WORKERS WANT 2019
KEY FINDINGS OVERVIEW
• Hiring is a missed opportunity. (72%) of employers say they have not already made, nor intend to make, any changes to their
recruitment strategy as part of their organisation’s investment in automation. Almost a quarter (24%) don’t promote their
organisation’s investment during the recruitment or interview process and only 37% promote it during interviews. Yet, 48% of
respondents say they would be attracted to work for an organisation that is investing in automation.
• The importance of soft skills and having the right ‘mindset’ for change should be key considerations for employers
when hiring and for candidates to demonstrate at interview. When hiring, the soft skills in shortest supply are communication
& interpersonal skills (45%), emotional intelligence (44%) and critical thinking (44%).
• Employers do not prioritise training enough and employees are taking their own development into their own hands to
prepare for automation. 41% of employees say that providing support with training and upskilling is the most important way for
organisations to prepare for automation. Only 30% of employers said the same. 32% of employees say they are developing their
own training.
8. WHAT WORKERS WANT 2019
ACCOUNTANCY & FINANCE
‘ALTHOUGH PROFESSIONALS ARE OPTIMISTIC ABOUT AUTOMATION, ORGANISATIONS ARE NOT NECESSARILY AS
PREPARED AS THEY COULD BE, WITH SKILLS SHORTAGES AND THE NEED TO BUILD THE RIGHT CULTURE TO ADAPT
TO CHANGE BEING KEY BARRIERS TO OVERCOME’
• Investment in digital transformation is taking place across accountancy & finance functions. A quarter (25%) of
respondents say such investment is a primary focus for their organisation, while a further 49% say it’s a secondary focus.
• When it comes to automation specifically, 69% of accountancy and finance employers say they are currently investing
in automation in their functional area or are in the planning stages of doing so. Of these, 15% are in the implementation
phase and 17% have already implemented automation technology into their functional area.
• The main reason for investing in automation is to achieve improved productivity (31%). Linked to this, a further 28% say
they are implementing this new technology for more efficient processes, which is to a greater extent than the UK overall (22%).
9.
10.
11. WHAT WORKERS WANT 2019
ACCOUNTANCY & FINANCE
‘DESPITE OPTIMISM AROUND AUTOMATION, ORGANISATIONS ARE NOT NECESSARILY EQUIPPED TO DEAL WITH THE
CHANGE’
• Most accountancy & finance respondents (73%) describe their mindset towards digital transformation in the workplace
as ‘open’. Employers more likely to say so than employees (77% vs 70% respectively)
• Engagement with automation is very positive, with 78% of employees aware or very aware of what it can offer the
workplace. 83% of employers reflect the same criteria. Conversely, although positivity towards digital transformation exists, a
third (33%) say their organisation is either not very or not at all well-equipped to deal with technological change.
12. WHAT WORKERS WANT 2019
WHAT PROFESSIONALS ARE
SAYING
‘OPPORTUNITIES TO ADD HUMAN VALUE IN THE FUTURE NEED TO BE BETTER PORTRAYED TO EMPLOYEES’
• 43% of all accountancy & finance respondents feel that automation currently offers more opportunities to add human
value to an organisation. However, employer and employee sentiments do differ slightly – 45% of employers compared to 40%
of employees. Tax professionals in particular are most likely to say that automation allows people to add greater human value in
their current team (53%).
• Just over half (51%) of all accountancy & finance respondents are optimistic about the opportunities automation can
offer in the future. Differences between employer and employee sentiment are more pronounced, with 57% employers
believing this to be true compared to 47% employees.
• Building the right culture is key to successfully dealing with technological change. Most A&F respondents (78%) think a
positive attitude to change is the most important quality for workers to possess to successfully deal with digital transformation
changes.
• Only 23% of employers have already hired a change manager, team or agency who would be able to support building
the right culture (UK average of 28%). Employees put greater value on training as the most important aspect for their
organisation to focus on in order to prepare for automation in the workplace.
13. WHAT WORKERS WANT 2019
WHAT PROFESSIONALS ARE
SAYING
LACK OF EXISTING SKILLS IS THE TOP BARRIER TO AUTOMATION IMPLEMENTATION
• For A&F employers, the most commonly cited barrier to the implementation of automation is a lack of skills from
current staff (59%). Furthermore, 39% of employers state that they don’t currently have access to the right skills to make the
best use of automation technology, and that they either have moderate (33%) or extreme (6%) skills shortages. Almost half (48%
of those employers experiencing shortages say both technical and soft skills are missing.
• Despite skills shortages, over ¾ (78%) of employers say they have not already made, nor do they intend to make, any
changes to their recruitment strategy as part of their organisation’s investment in automation, higher than the UK
average of 72%. As more than half (52%) of employees say they would be attracted to work for an organisation that is investing
in automation, employers should consider when recruiting and promote their investment accordingly.
‘PEOPLE FEAR CHANGE WHEN THEY DO NOT SEE THE EFFECT ON THEIR WORKLOAD OR THE BENEFIT OF APPLYING
THEIR SKILLS & KNOWLEDGE AWAY FROM REPETITIVE TASKS AND ON TO VALUE-ADDING ONES’
15. Recommendations for Employees
• Adopt a software mindset
• Embrace lifelong learning and create a training action plan
• Polish your soft skills
• ‘Be proactive and speak to your manager to understand the
direction your team is taking to create a training plan. Keep the
dialogue open and revisit regularly’
16. Recommendations for Employers
• Build awareness of your organisations technical journey
• Develop your organisation’s culture for change
• Hire based on attitude, not just skill set
• Support lifelong learning to ensure targeted skills development
• Reverse mentoring / Subject Matter Expert
14,500 responses of employers and employees throughout the UK, not just Hays customers. The data is split into gender, generation, seniority and location.
Looks at how digital transformation and automation is going to impact the working world and the skills we need to possess.
What do workers and employers need to succeed in a technology led and ever changing world.
Key questions:How equipped for change?
Fear vs embrace?
Do we have the right skills?
How do we best use humans in the digital age?
Skillset vs Mindset
The acceleration of activities and processes to fully leverage the changes and opportunities provides by digital technology
As a recruitment organisation, we are seeking to be the most technologically advanced company in the field. We want to make sure we have the best assistive tools to ensure we can best utilise our time – speaking to our customers to make sure we meet their exact needs.
Like in any industry, we’re forever seeing quotes saying that soon the robots will be taking our jobs as software will be able to match skills to job requirements, but it needs our human conversation to assess personality, environment and hidden desires when looking for a new role.
Tech:Sales Planner – Client focused intelligent system that assists when searching for suitable companies or contacts on how we’ve coded a candidate – still needs human knowledge to know if that company is the right ‘fit’ for both parties. Approachability of contacts based on many variables – referees of candidates, contact with Hays, cyclic recruitment
Talent Manager – Intelligent searching and candidate advisory when registering positions. May work 2/10 times but needs our human input to meet customers and understand their needs outside of the job spec.
Salesforce – Newest tech that we’re proud of, only recruitment to partner with Salesforce. It learns from articles that you’re reading on our website to suggest further material which may be of interest. The more you interact, the better it will work to suggest articles of interest.
Hays Searching – used to be powered by Google, we then built a platform as powerful to meet our needs.
Invest to improve productivity – 75% primary or secondary focus, have done or plan to
Positive to embrace automation in the workplace – more so on the employer side than employee.
Lack of awareness or understanding of company focus along with lack of understanding of the benefits of automation
Knowledge gaps are more prevalent amongst the older generation and women.
Expert rating - Baby boomer 18%. Gen Z 36%.
Men 32%, women 21%
73% respondents open to digital transformation but most don’t feel ready for the change. How can this be countered?
Lack of skills and investment – 58% lack of skills from current staff being a barrier to implementation – don’t want to put technology in and alienate half of our workforce.
Change of tasks from administrative to analytical
When recruiting – does anyone sell the technology they’re engaging with on a daily basis?
Hays used to with google search but I haven't heard anyone sell on our tech for a while – missed opportunity.
For tech minded people, it could be the make or break choosing between companies.
Ask what training people have done / have planned / in-house / external expert?
Adopt a software mindset – be adaptable, be flexible, don’t be afraid to try something new. If as a manager you show your willingness to adapt and learn, this positivity should spread to your teams.
Embrace life long learning – invest in yourself, understand the direction of your team and arm yourself with new skills to benefit the party. This doesn’t have to be limited to formal training. Use online free courses, attend events, read articles in relation to the topic.
Soft skills – with the new tech allowing us to leave behind administrative tasks, we can now hone our soft skills alongside technical abilities. Creative and critical thinking, leadership skills and analysis are the pillars however each functional area of a business will have a different demand. If you identify what expertise are in demand, you can adapt your skill set to fit. Further to this, being able to demonstrate these soft skills in interview and why they matter is important as companies are also on a learning curve too.
Build awareness – don’t be afraid to promote your investment in digital transformation due to the fear of a negative reaction, the evidence shows the opposite is true, it’ll make you a more attractive employer.
Develop culture – consider hiring change experts who have been through the process before. They’ll endeavour to understand your business and help create a workplace environment to facilitate and cope with change both now, and in the future. If there’s a bump in the road, they’ll know how to handle the transition and communicate effectively with the workforce.
Hire based on attitude – create a new balance between soft and technical skills, this will put the business in good stead to adapt to change now and in the future. Finding candidates with an open mindset is essential, and the change in your recruitment process may open up new talent pools and recruiting techniques, finding and engaging with the right mindset.
Learning – foster a culture of lifelong learning. Adapt to the mobile society of today and use bite-size training resources that facilitate self-learning. Employees don’t want to feel like they’re being forced to up-skill themselves in isolation, can make learning a group activity.
Following on from that, reverse mentoring is a great way to bridge generational divides. Within this, the younger, digitally literate employees can transfer their knowledge onto the older senior executives, up-skilling whilst developing relationships.