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Having fun with needs assessments
- 1. Having Fun With Needs Assessments Quisto Settle Mississippi State University
- 2. Outline • Intro to Needs Assessments • Overview of Options • Application of Options • Closing Thoughts
- 3. Intro to Needs Assessments
- 4. Uses • Learn from the audience you’re communicating with • What do they need to improve their lives? • Learn from your collaborators • What information do you believe needs to be shared? • Learn from people you’re training • What do faculty members know about communicating?
- 5. Options • Questionnaires • Focus Groups • Roundtables Overview • Basics • Pros and Cons • Implementation
- 6. Questionnaires – Basics • When you can’t reach all the people in one place • Pen and paper AND/OR online • Good for close-ended questions • Yes/no, agree/disagree, etc. • Maximum 15 minutes worth of questions
- 7. Questionnaires Pros • A lot of people in one implementation • You’re not interpreting individual responses • Over more quickly Cons • Lose nuance/depth • Bad questionnaire could ruin the information
- 8. Questionnaires – Implementation Example • This is an example for members of the public
- 9. Focus Groups – Basics • Typically 6-12 people around a table (excluding moderating team) • 1- to 2-hour discussion • Depth of information but not a lot of questions can be asked • 10 good questions over 2 hours is basically the limit • Good for open-ended questions that foster discussion
- 10. Focus Groups Pros • More depth • They’ll ask each other questions you never thought to Cons • Not as many responses for equal amount of effort • Difficult to get participants to show up
- 11. Focus Groups – Implementation Example • This is an example for members of the public
- 12. Roundtables – Basics • Have an intact group in one location that’s too big for a focus group • Good for straightforward questions and allow for expanded discussion later • I like to ask about 5 basic questions
- 13. Roundtables Pros • Blend of standard questions and discussion Cons • Need intact group • Need good starter questions • Moderating a full group can get unwieldy
- 14. Roundtables – Implementation Example • This is an example for team of Extension educators to develop a communications campaign
- 15. Roundtables – Implementation • Break the group into round robin tables • Each table needs two people per question • Half take notes as the other rotates answering questions • After that half answers, they become note-takers • Everyone gets a chance to answer every questions
- 16. Roundtables – Implementation A1 Q2 Q4Q3 Q5Q1 A2 A3 A4 A5
- 17. Roundtables – Implementation • Break the full group into smaller groups by question • Don’t let people pick their question • Each smaller group summarizes the responses for their question • Then they share the summary with the full group • This is when discussion occurs • Watch time so you give all questions equal time
- 18. How do I choose? • Questionnaires • 30+ people, need a wide range of info • Focus groups • Unaffiliated individuals, 6-12 people, depth needed • Roundtables • Intact groups, groups too large for focus groups, still need depth
- 19. APPLICATION • 5 minutes drafting questions for each based on the method’s strengths
- 20. Thing to consider • Topic/Purpose • Should be same big picture for all 3 • Audience • Probably will be different for each (but doesn’t have to be)
- 21. Questionnaires • 5-10 minutes worth of questions
- 22. Focus Groups • 10 Questions • Excluding follow-ups • Just the key questions
- 23. Roundtables • 3-5 core questions • What do we absolutely need to know? • Will this lead to quality discussion?
- 24. Closing Thoughts
Editor's Notes
- What are they? Why do we do them?