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Understanding and Communicating about Public Opinion Surveys
- 1. Understanding and Communicating about Public Opinion Surveys Settle, Bernheim, Rumble, Lamm, Irani, & Odera
- 2. Overview • Survey results & Implications • Dissemination
- 4. Overview • Quarterly – Water resources – Undocumented immigration – Endangered species – Food production
- 5. What we do • Develop based on key issues in Florida • Panel of experts • Survey about 500 Floridians online
- 7. Water Resources • Cities and agriculture water use prioritized over commerce, landscaping, and golf courses • Largely unaware of lawsuit filed against Georgia • More concerned with water quality than availability – About 40% have had water quality issues
- 8. Water Resources • Engage in some but not all water resource protection behaviors • Willing to alter landscape to be more conservation-friendly • Prefer passive behaviors (e.g., not overwatering) than volunteering or paying
- 9. Implications • Agricultural production valued • Opportunities to improve landscaping practices • Need for communicating about water conservation
- 10. Undocumented Immigration • Believe agriculture is where most undocumented immigrants work • Support use of E-Verify, even if it harms agricultural production
- 11. Implications • Need to improve guest worker programs to provide legal workforce in agriculture
- 12. Endangered Species • Habitat loss viewed as biggest threat • ESA should be strengthened • ES protection is everyone’s responsibility • Support landowner incentives – But believe landowners have responsibility to protect ES even if incentives unavailable • Prefer passive behaviors over paying/volunteering to protect ES
- 13. Implications • Industry needs to show commitment to protecting ES • Pursue policies that aid incentives
- 14. Food Production • Food safety a concern, especially related to technology impacts (e.g., GMOs, pesticides, antibiotics) • More concerned about meats than other produce • Food security viewed more as an international than a domestic concern
- 15. Implications • Communication needs to be improved about technology in food production – They were largely unaware or unsure
- 16. DISSEMINATION
- 17. How we put the information out there • Reports • ‘Special report’ webpages • Articles • Trends & Topics • Blogs • Videos • Infographics • Webinars • Workshops
- 18. Reports • Executive summary • Light on text, show results with graphs • Leave out recommendations
- 19. Special report webpage • Visually interesting • Hub for each topic and component • Connect with other issues
- 20. Articles • Many people involved • Bite-size chunks of information • Context and analysis of results • Knowledge gaps
- 21. Trends & Topics • Monthly topic, weekly emails • Related or current issues • Promotion for other products • Look behind the curtain
- 22. Guest bloggers • Expert panelists • Science behind the issue • Promote other UF/IFAS programming
- 23. Videos • Subject matter experts • Analysis & implications of results • New entry point, new medium http://www.youtube.com/watch?v=V2Zz Ul48Plw
- 24. Infographics • Conveys a lot of information in a visually appealing way • Organize results to tell a story, share how they’re related
- 25. Webinars • Even more experts • Implications, related issues and knowledge gaps • Chance to interact, ask questions
- 26. In-person workshops • Help Extension communicate about contentious issues • Better serve audiences • In-depth, tailored to participants