This proposal outlines a loyalty program called Humsafar for electricians and electrical contractors to reward them for purchasing Havells switchgear products and influence future purchases. The key elements include: - Electricians can earn reward points for every Havells purchase that can be redeemed for a variety of rewards tailored for electricians - The program will focus on engaging electricians while also providing benefits to their families and assisting with personal development - A mobile app and website will be developed to enable registrations, points accumulation and redemption, with a focus on an app-driven engagement strategy - An initial budget is allocated for program execution including engagement activities, rewards, and communications to drive awareness, registrations and loyalty.