In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
A recent Future Watch study identifies and describes future consumer trends in Mainland China and Hong Kong over the next 2-10 years. These trends are likely to impact the products and services these consumers buy and the marketing they respond to. It aims to identify significant trends that are specific to China’s unique market.
Central to the forecasting is identifying 12 consumer roles that represent key China trends. Each role has an accompanying case study which explains how brands are starting /planning to tap into these nascent trends.
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
A recent Future Watch study identifies and describes future consumer trends in Mainland China and Hong Kong over the next 2-10 years. These trends are likely to impact the products and services these consumers buy and the marketing they respond to. It aims to identify significant trends that are specific to China’s unique market.
Central to the forecasting is identifying 12 consumer roles that represent key China trends. Each role has an accompanying case study which explains how brands are starting /planning to tap into these nascent trends.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
A recent Future Watch study on consumer trends in South Korea explores and analyzes key consumer trends that are shaping South Korean society and how these trends are likely to evolve over the next three to five years. The study is echoing future consumer trends not only in Asia but also in Europe. It is now clear that mobile and online shopping will become the main retail channel, and technologies like virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and big data are changing the retail landscape.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
The baked goods market in china by Daxue consultingDaxue Consulting
Baked goods are increasingly popular among Chinese consumers. What are Chinese consumers' opinions about baked goods? Who are the leading players in this market? How international baked goods brands adapt to China's market? . A comprehensive presentation on the baked goods market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
What's Chinese people's feedback about VDS (vitamin and dietary supplement) products in China? How well do international VDS brands fare on Chin's VDS market? Do Chinese consumers buy VDS products online or offline? A comprehensive presentation on the VDS market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
How retailers are preparing for the post-coronavirus recoveryHeather Hanselman
April 2020 survey findings suggest that retail executives expect a delayed rebound of traffic once stores reopen, a persistent increase in e-commerce penetration, and changes to store operating models and procedures. For more information, see https://www.mckinsey.com/industries/retail/our-insights/how-retailers-are-preparing-for-the-post-coronavirus-recovery
FREE PREVIEW OF VIETNAM INSURANCE REPORT 2018
DOWNLOAD PREVIEW: https://bit.ly/2QhNE8s
Explore Vietnam Insurance Report with free preview including key players, overview of market value and performance
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
A comprehensive presentation on the seafood market in China. As disposable income increases, many Chinese consumers turn to seafood as their favored protein source. Chinese love to consume a diverse amount of seafood including domestic and imported goods, ranging from eel, to salmon, to sea cucumbers.
Vietnam is one of Southeast Asia’s most beautiful countries with over 90 millions population. Vietnam economy has been developing over past 30 years with many achievements and became one of top countries attracting FDI in Asia Pacific. Even Covid-19 pandemic has attached Vietnam economy, however under the intelligent management, we have controled well the pandemic and push the economy grow again.
ASHAVI has consolidated insights from different source of data, providing you the prospect of Vietnam economy beside pandemic impact.
We hope you find useful information in this book.
If you want deeper understanding and market analysis, contact us : www.ashavi.com for more details.
Private Label Clothing Brands in China | Daxue Consulting Daxue Consulting
China’s apparel market remains one of the fastest growing markets in the world, and the rise of e-commerce as well as fast fashion have further encouraged its growth.
As the quality in China’s apparel industry varies greatly, private label brands may be the solution addressing a growing consumer segment in the market.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
A recent Future Watch study on consumer trends in South Korea explores and analyzes key consumer trends that are shaping South Korean society and how these trends are likely to evolve over the next three to five years. The study is echoing future consumer trends not only in Asia but also in Europe. It is now clear that mobile and online shopping will become the main retail channel, and technologies like virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and big data are changing the retail landscape.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
The baked goods market in china by Daxue consultingDaxue Consulting
Baked goods are increasingly popular among Chinese consumers. What are Chinese consumers' opinions about baked goods? Who are the leading players in this market? How international baked goods brands adapt to China's market? . A comprehensive presentation on the baked goods market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
What's Chinese people's feedback about VDS (vitamin and dietary supplement) products in China? How well do international VDS brands fare on Chin's VDS market? Do Chinese consumers buy VDS products online or offline? A comprehensive presentation on the VDS market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting in China.
How retailers are preparing for the post-coronavirus recoveryHeather Hanselman
April 2020 survey findings suggest that retail executives expect a delayed rebound of traffic once stores reopen, a persistent increase in e-commerce penetration, and changes to store operating models and procedures. For more information, see https://www.mckinsey.com/industries/retail/our-insights/how-retailers-are-preparing-for-the-post-coronavirus-recovery
FREE PREVIEW OF VIETNAM INSURANCE REPORT 2018
DOWNLOAD PREVIEW: https://bit.ly/2QhNE8s
Explore Vietnam Insurance Report with free preview including key players, overview of market value and performance
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
Online business and covid 19 benefits & challenges term-paper-ob-group-09MdAsifRaihan
Online Business and COVID-19 Benefits & Challenges
Contributors:
Md. Asif Raihan 801827004
Md. Sabriat Hossain 801827049
Md. Zahidul Alam Bhuiyan 801827055
Kazmee Al Faruk Chowdhury 801827062
Supervised by:
Dr. Muhammad Shahin Miah, CPA
Assistant Professor
Department of International Business
University of Dhaka
A comprehensive presentation on the seafood market in China. As disposable income increases, many Chinese consumers turn to seafood as their favored protein source. Chinese love to consume a diverse amount of seafood including domestic and imported goods, ranging from eel, to salmon, to sea cucumbers.
Vietnam is one of Southeast Asia’s most beautiful countries with over 90 millions population. Vietnam economy has been developing over past 30 years with many achievements and became one of top countries attracting FDI in Asia Pacific. Even Covid-19 pandemic has attached Vietnam economy, however under the intelligent management, we have controled well the pandemic and push the economy grow again.
ASHAVI has consolidated insights from different source of data, providing you the prospect of Vietnam economy beside pandemic impact.
We hope you find useful information in this book.
If you want deeper understanding and market analysis, contact us : www.ashavi.com for more details.
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Chinese are changing their consumer behaviour in response to COVID-19.
Know what trends you should expect to see and make sure your business is ready to adapt.
Growth 2016
China GDP
China and India Growth
China Manufacturing Sector
Retail Sales
eCommerce
China Debt
Banking Sector
Taxation
Canada and China Trade
Beauty/Cosmetics and Personal Care Industrykirtane&Pandit
The matter of convenience related to the use of technology in selling the products. As per the survey, it is found that 46.1% of the respondents have not faced any trouble while selecting right products for them through online shopping. However, there are a total of 51.7% (Yes & Sometimes) respondents find it difficult. To address this challenge, BPC industry has started using AI based or virtual trying tools. Although the initiative sounds good but has not able to capture the attention of the consumers. As 82.9% of the respondents in this survey reveal that they have never used any such tool. This is an opportunity for online apps a well as BPC manufacturers to spread awareness of impact and precise selection these tools offer and gain newer customers.
COVID-19 has a great impact on the Chinese economy and consumer behavior, but how about the beauty sector? We did deep dive into the changes in China's beauty market before and after COVID-19 to see how it has been affected by the epidemic. what are the new trends in this market? What are the best practices during the epidemic?
A comprehensive report on the changes in the beauty market in China is offered by daxue consulting - a strategic market research firm.
La dernière étude de PwC « 2015-2016 Outlook for the Retail and Consumer Products Sector in Asia » révèle que les volumes des ventes dans les secteurs de la distribution & des biens de consommation en Asie-Pacifique devraient croître de 4,6% cette année.
The chinese consumer in 2017 csri special report and other report collectionMYO AUNG Myanmar
The Chinese Consumer in 2017-CSRI Special Report and other report collection
အေရွ႕ေတာင္အာရွ တရုတ္ရင္းႏွီးျမွဳပ္ႏွံမႈ ႀကီးထြား
https://www.credit-suisse.com/ch/en/about-us.html
Our strategy is to be a leading wealth manager, with strong investment banking capabilities. We seek to follow a balanced approach to wealth management, aiming to capitalize on both the large pool of wealth within mature markets as well as the significant growth in wealth in Asia Pacific and other emerging markets. Founded in 1856, we today have a global reach with operations in about 50 countries and 47,170 employees from over 150 different nations.
http://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=AB8ED7F0-A7E8-869B-56ADCD7F97C74CCD
The Chinese Consumer in 2017
CSRI Special Report:
Research Institute
Thought leadership from Credit Suisse Research
and the world's foremost experts
http://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=AB9B12B0-91E5-77D0-EA2BE614DE9A70A8
Emerging Consumer
Survey 2017
https://publications.credit-suisse.com/tasks/render/file/?fileID=B8FDD84D-A4CD-D983-12840F52F61BA0B4
Credit Suisse Global-Investment Returns Yearbook 2017
Summary Edition – Dimson, Marsh, Staunton
http://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=BCD82CF0-CF9D-A6CB-BF7ED9C29DD02CB1
Getting over Globalization
https://publications.credit-suisse.com/tasks/render/file/?fileID=8AAA0C13-9451-48A2-A47C6A6D00205020
The Future of Monetary Policy
Es sieht gut aus – der Sommer ist endlich da und alle hoffen auf ein Ende der Pandemie. Die Konsum- und Reiselust steigt und das bringt Schwung in die Gesellschaft. Aber was ist der deutschen Gesellschaft aktuell wichtig und worauf legen sie in Zukunft wert? Eine Antwort darauf liefert der Havas Media Consumer Pulse.
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.18: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Consumption Report Vol.6 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.17: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Vol.16: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.8 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.15: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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2. 2
In this edition
Key market developments
• Economic outlook
• Consumer behavior developments
• Key category outlooks
• Havas POV
China advertising market
• Advertising market development
• Media consumption update
• Media market news
• Campaigns worth mentioning
• Havas POV
4. China’s Q2 GDP rebounded to 3.2%. Some sources upgrade the
year GDP forecast to 2.5% from around 1.5% earlier
4
GDP growth rate fast recovered to 3.2% in Q2 after the hard hit
China GDP Growth Rate
6.8% 6.7% 6.5% 6.4% 6.4% 6.2% 6.0% 6.0%
-6.8%
3.2%
2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 2019Q4 2020Q1 2020Q2
“China’s economy will grow 2.5% this year
according to UBS Group AG, which raised its
forecast from 1.5% due to the recovery in
domestic consumption and strong investment”
—— UBS / Bloomberg
Source: National bureau of statistics, Bloomberg, Asian review
“The steady economic recovery in the first half
has laid a solid foundation for a sustained
recovery in the second half ”
—— NPC spokesperson
5. As a result, Chinese live with the new normality confidently and
optimistically
5Source: National bureau of statistics, Bloomberg, Asian review
I believe that the recovery after
the crisis will be fast
(vs. 36% global)
77%
COVID-19 has limited
impact to their
finance
88%
I am optimistic in China
to overcome COVID-19
92%
6. China retail market growth is gradually recovering
Domestic retail market keeps recovering despite growing
inter-country relationship tensions
6
Retail Market YOY Growth Rate
9.6% 8.9% 9.0% 8.3% 8.4% 8.5% 7.6% 7.8%
-20.5%
-15.8%
-7.5%
-2.8%
-1.8%
Source: National bureau of statistics, South China Morning post
7. Multiple positive vaccine developments contribute to confidence
and hope for a better economic rebound
7
There are now 5-6 first generation coronavirus vaccines
globally led by China, US, UK and Russia, expected to be
ready in 2021
At end of July, Tianjin-based CanSino Biologics published
results from an early-stage clinical trial showing that its
vaccine is safe and can trigger an immune response.
China’s Shanghai Fosun Pharmaceutical Group and
Germany’s BioNTech on Wednesday began clinical trial
of its novel coronavirus vaccine candidate
Source: South China morning post
8. As a result, brands massively focus for business growth, like
Chinese V’day campaigns with intensive support
Source: BCG
Valentines campaigns Special editions exclusively for China
Dior campaign by the Nine
Swarovski X Palace museum
Valentino popup WeChat store
9. Also confidence is shown by brands long term investments,
as new store openings and business initiatives are being launched
9Source: 36KR
Opening IKEA new O20 stores: Ikea city
Link shopping, restaurant, discount
voucher, etc. to its mini programs
Burberry launches the first comprehensive
O2O retail experience in luxury
11. Chinese keep buying more online, though offline footfall has
almost recovered to pre-Covid level in well virus-controlled cities
11
5150
billion
China H1 online sales
(RMB)
7.3% online sales growth
rate in H1
5.6% share increase of
online real product among
total retail sales in H1
Source: National bureau of statistics, Savills research, Mob Tech
lockdown measures
remain due to the
second round of virus
offline footfall boosts
due to high attraction
of tourists and buying
luxury domestically
12. The live streaming industry keeps booming while more strict
regulations are launched
12
China’s first set of regulations for the livestream ecommerce took effect on 1 July. It restricts misleading advertising on livestreams
and requires real-name verification from both merchants and individual live streamers
Source: Linkedin
13. Chinese cultural elements continue to be more appreciated after
COVID-19, mainly driven by young consumers
13
Sales of Hanfu (Chinese traditional
outfit) rose 300% on Pinduoduo
between January and June this year
Baidu index of “New Chinese goods”
sees climbing recently
新国货
Online Chinese goods market share
keep increasing year by year
Post 95 is the main driver
Growth rate by age
Market share by age
Source: CBN data
14. Second-hand luxury market was activated during COVID-19,
big potential to be further unlocked
14
Secondhand EC platform
• ZHIER increased its DAU 82.4% yoy,
• HONGBULIN increased its DAU 40.4% yoy
• SECCO also see significant user increase on second
hand luxury during COVID
5%
28% 31%
22% 26%
China Japan US France UK
Secondhand luxury sales share of total luxury market
47%
11%
9%
26%
7%
Value for money Like vintage
Sustainability Limited edition
Others
11%
13%
52%
24%
<19 y.o. 19-29 y.o. 29-36 y.o. >36 y.o.
Secondhand luxury
market share by age
Secondhand luxury
market purchase reason
The market is dominated
by young audiences
Value for money as the top
reason to buy secondhand
Source: Yousheyipai APP
15. Source: China skinny
Cosmetic sales continues to grow with anti-pollution cosmetics
becoming a must-have
Cosmetic industry new regulation, effect from Jan 1st, 2021
• Enhanced Compliance Obligations for License Holders
The soon-to-be-implemented regulation places significant requirements
on cosmetic license holders, making them responsible for compliance
obligations related to the cosmetic products they make and sell
• Stimulation of Innovation for New Ingredients
the new regulation requires only certain high-risk new to be approved
by the regulatory authority. Applicants of other unlisted new ingredients
only need to go through a simplified notification process
• New Rules for E-commerce Platforms
e-commerce operators should record and verify the identity of cosmetic
distributors or retailers that trade on their e-platforms, and suspend
retailer’s ability to engage in EC service
• Outstanding Questions under the New Regulation
The regulations specifies what types of products fall within this realm to
a certain extent
Anti-Pollution cosmetics become a ‘Must-Have’ for
Chinese consumers in all segments including hair care
Consumer anti-pollution awareness is increasing, and they are linking
pollution, outdoor and indoor, to their skin issues like skin sensitivity
16. Source: China skinny
Rising consumer interest for elderly-care property concepts
241 M
486 M
2017 2050E
China’s over-60 market is
expected to be double by 2050
Elderly people(>60 y.o.) market
17.3%
36.0%
Population
Population
share
Elderly market
Family life
Career
Age
Entry level Career climbing Career mid-late stage Retire/re-employment
Give birth to child Raise children Kids being independent Have grand children
Get married Family life
Take care of parents Take care of yourself
Spare time Pass away
Elderly people equipment & daily use products
Entertainment
Aged finance
Travel
Aged organization &
professional service
Nursing
Interest consumption
Remarried
Elderly-care property
Funeral and interment service
A big pension market to be further unlocked
19. Luxury brands are seeking growth on platforms relevant for young
audiences
19Source: BCG, Chozan
140% YoY increase of new account openings of luxury
brands on Douyin and RED in April and May
Dior open Bilibili official account in June 2020
20. 20Source: BCG
Luxury brands get even more active on social media
In the three months through
June, average engagement on
luxury Weibo account posts, a
proxy for brands’ social media
spending in China, increased
230% compared
2019 same period
Kering saw China sales increase
40% Q2 vs. 2019 same period,
LVMH was up 65%
LV 2021 spring summer
show on Weibo
Gucci Chinese V’day
campaign on Weibo
Chanel beauty boy line on
WeChat
21. Jewelry brands start to cooperate with young celebrities to refresh
brand image and attract young audiences
TIFFANY CARTIER CHOW SANG SANG
Tiffany announced Jackson Yi (易烊千
玺) as brand spokesperson
on 6.3
Cartier continued cooperating with
Meiqi Meng (孟美岐)&Vin Zhou (周震
南) on 6.6 &6.7
Chow Sang Sang announced
Alan Yu (于朦胧) as brand friend
on 6.15
PIAGET
Piaget announced Haoran Liu
(刘昊然) as brand ambassador
on 7.20
21
23. The domestic travel recovered to 80% driven by summer holidays,
booking lead time is dramatically shorter due to COVID-19
23
80% of domestic travel recovered
compare to last year summer period
4 times higher on flight search
in July vs. Jun
50%+ travelers are below 30 y.o.
Source: Qunaer, forward keys
68% of people booking lead time is less than 4 days
After a 172-day hiatus due to the coronavirus outbreak, China has greenlighted the resumption of tours that
cross provincial boundaries on Jul 14th.
24. #88元随心乘#
“88 Take any train you want”
#66元 任性飞#
“Take any flight as you wish”
• Half year card: ¥88 can be exchanged
for 10 times of tickets discount in 12306
mini program within Alipay and¥200
will be deducted from the total cost.
• Train biweekly card: limited 60,000
cards. Get 4 times discounts for 14 days.
People can buy domestic flights
below¥500 for only ¥66; If the
ticket price is above ¥500, tourists
need to make up the difference to
buy.
Alibaba's Alipay and Fliggy promptly launched special offers for both
plane and train ticket, targeting relaunched domestic group travel
• The promotion is tailored to families living apart, commuters flying to and from work, and excursion on weekends.
• Such budget promotion will change people’s travel pattern and will definitely help fulfill their desire to explore the country in an
affordable way.
24
25. Hainan is becoming the top travel destination, as well as a new
luxury shopping paradise
25
The first month(Jul.) of a new 100,000 RMB
individual duty-free allowance coming into
force, Hainan has seen its offshore duty-free
sales surged to 2.2 billion RMB
Source: Qunaer, forward keys, Xinjingbao
26. The “Free Flying” promotion may be aiming to meet three primary objectives:
✓ First is the sorely-needed cash flow: Because this is a prepaid product, the airline is able to amass enormous revenue before the passengers use its service.
✓ The second objective is to optimize flight occupancy.
✓ Lastly , “Free Flying ” product also play a lot of advertising effect for airlines.
Chinese Airlines offer “Free Flying” promotion to boost domestic
travel and increase flight occupancy
HNA airline : ¥ 2,999 unlimited to flight in and out
Hainan within half a year, and extra offer¥2,880 of
CFS Duty free voucher and 10 kg of free baggage
allowance.
China Express: ¥2,999 covering more than 100
destinations in China. It is available both on weekends
and weekdays until Oct 24th.
Chunqiu airline: ¥2,999 not limited for service time,
destinations, and number of times through the end of
the year.
26
27. More foreign airlines resume flights to China
27
KLM Royal Dutch Airlines resumed passenger flights on 22nd July
following the relaxation of travel restrictions by the Chinese
government.
Apart from KLM, other foreign carriers such as Air New Zealand,
Delta, United Airlines, Air France, Lufthansa, Swissair, Aeroflot and
Turkish Airlines have also resumed flights to Shanghai. Finnair
restored flights between Helsinki and Shanghai on July 23.
Additional airlines, such as Etihad Airways, have announced dates
to restart flying to Shanghai.
29. In July RT-Mart and Hema Fresh develop community-customized
mini shop to approach consumers at last mile
29Source: IFengNews(凤凰新闻)&北京商报网
Hema Fresh opened two Hema mini
in Beijing to explore community shop marketing
RT-mart developed
community-customized mini shop
Traditional supermarket began to upgrade business
model in the direction of community-customized mini
shop, which can solve consumers’ demands at last mile.
RT-Mart supermarket developed RT-mini, which
provides 3 dinners on basis of fresh food and local
specialties, on July 15th, 2020 in Nantong.
On July 6th, Hema Mini settled in Beijing after 1-year
operation in Shanghai. Compared to Hema Fresh,
Hema mini has added Beijing local food, minimized
dining area, increased the proportion of instant food
and applied daily food to replace high-price food.
With support of Hema Fresh supply chain, Hema mini
is more flexible and convenient. Sales per square meter
of Hema Mini is six times larger than Hema Fresh.
30. Heytea and Nayuki widen food category, and new retail category
will be the new normal for them
30
Heytea: Utilizing New Retail Industry
Nayuki: Optimizing offline experience and
strengthen online precise operation
Nayuki started new retail business this year. To be
specific, it successively developed frozen-dried yogurt,
frozen-dried fruits, cookies and tea gift box, which are
health driven and easy to carry. Besides, it opens
online channels such as WeChat mini-program, Tmall
store to reach more consumers.
Frozen-dried snacks Tea Gift Box
Heytea registered trademark for its food and instant
food, including popcorn, rice bread nuts and so on.
Previously, Heytea established Heytea Lab in Shenzhen.
Recently, Heytea developed chips by cooperating with
Shake Shack and cooperated with Airbnb to provide
real time experience for consumers.
Heytea x Shake Shack
Heytea x Airbnb
32. In June car sales continue to recover, exceeding even 2019 and
2018 monthly sales
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2018 2,809 1,718 2,656 2,319 2,288 2,274 1,889 2,103 2,394 2,380 2,548 2,661
2019 2,367 1,482 2,520 1,980 1,848 2,056 1,808 1,958 2,271 2,284 2,457 2,658
2020 1,927 310 1,430 2,070 2,194 2,300
0
500
1,000
1,500
2,000
2,500
3,000
Monthly car sales in China
32
• The auto market continued to recover in June, both MoM and YoY sales are growing, while the monthly growing
rate is slowing down.
• The YoY growth in SUV sales (+11%) and minibus sales (+26%) are still the main drivers for the increase of overall PV
sales.
• The NEV sales in June continue to drop significantly (-38.5% vs. last year), which is mainly due to the reduction of
national subsidy.
Source: China Association of Automobile Manufacturers (CAAM),China Passenger Car Association (CPCA)
Unit: Thousand
33. Auto and Tech brands rush into joining the playground of
autonomous driving
33
• Basing on Deloitte, China will have the world’s most
autonomous vehicles of 30 million in operation till 2030,
which indicates the great potential of China autonomous
driving market despite the challenges in current stage.
• Didi has made its self-driving debut in Shanghai on June
27th. Didi also plans to hire 200+ employees this year to
strengthen its autonomous driving division.
• Tesla is building an autonomous driving team in China and
will complete the L5 basic functions this year, said CEO
Musk on July 9th.
• Huawei then released a patent for autonomous driving
system on July 10. This patent is for autonomous driving
system that sets driving strategies based on historical and
real-time environmental data.
Source: Gasgoo
Didi launched autonomous driving service in Shanghai
34. 34Source: Tencent news, Baojun Weibo official account
A consumer complains
about gearbox problem
on the show.
• During the 3·15 consumer rights gala held on July
16th, Baojun 560 – a model car from SGMW joint
venture, was criticized for its gearbox breakdown
problem.
• The gearbox problem of Baojun 560 has been
long existed. The company had recalled 32000+
units and consumers also had the malfunctioned
cars repaired at their own expenses, but all in
vain.
• After the exposure, Baojun quickly released an
apology and vowed to take responsibility for the
issue at all costs.
Baojun official statement
with apology and
commitment
Baojun was critized during the 3·15 consumer rights gala
36. 36
Rebounding consumer’s spending, while competition being
back at full force, drives the need for longer term approaches
• GDP and domestic retail recover better than expected. Many categories show positive
developments over the last period with growth expected back already now in Q3 and Q4.
• This also attracts competition, with more intensity and unexpected tactics. Including more
international brands focusing on recouping business here and shifting investing to China.
• At the same time, when lacking real longer-term initiatives, competitors continue uplifting their
(mostly) digital activations including live stream and EC festivals. It has become more difficult to
push on activations only as many brands have followed this path, while more brand pull power,
new relevant offering and differentiation is needed to keep on growing the months/years ahead.
• So brand building and real innovation, versus one offs EC festivals, live stream and special
editions (cosmetic innovation) are important to drive organic sales and profitability.
• Which means real innovations based on longer-term pre-Covid existing growing consumer needs,
sometimes accelerated or distracted by Covid, like health, cosmetics, O2O and elderly care are
needed.
38. While YTD ad spend remain below 2019, we see a significant increase in spend
as advertising activities return in line with the overall economic recovery
Month by month comparison
51,303
49,337
38,803
10,000
20,000
30,000
40,000
50,000
60,000
2018 May 2019 May 2020 May
YTD vs YTD comparison
257,443
232,012
168,059
50,000
100,000
150,000
200,000
250,000
300,000
YTD 2018 YTD 2019 YTD 2020
Source: ADP (TV, Radio, Newspaper, Magazine, Cinema), CODC (OOH), Iresearch (Digital – PC & Mobile) 2018-2020
Note: excluding media spending on social and search; discounts are estimated based on Havas methodology
38
• In May 2020, the total actual* Ad market in China achieved RMB 38 billion; compared with last May, the total category spending decreased by 21%. Comparing to May 2018, investment also decreased.
• YTD May 2020, the total actual* Ad market in China achieved RMB 168 billion; compared with same period last year, the total category spending decreased by 28%.
• The main reasons behind decrease are COVID-19 outbreak and economic environment.
0
10,000
20,000
30,000
40,000
50,000
60,000
1 2 3 4 5 6
2020 2019 2018
Monthly Spending
39. Market trend varies strongly by category, only IT category shows
high increase in monitored spending
-12.8%
-18.3%
-41.2%
-25.2%
-1.7%
-14.3%
-2.7%
-44.2%
37.9%
-35.0%
-8.0%
-14.3%
-8.3%
-14.6%
-37.8%
-50.0%
-40.0%
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Source: ADP (TV, Radio, Newspaper, Magazine, Cinema), CODC (OOH), Iresearch (Digital – PC & Mobile) 2018-2020
Note: excluding media spending on social and search; discounts are estimated based on Havas methodology
39
Compared with same period (Jan.- May.) last year, “IT Product & Service” experienced 2-digital growth rate in media investment while most
other categories cut their spending, such as “Leisure”, “Household”, “Clothing”, “Leisure” and “Transportation, Logistics & Auto”.
40. Digital media remains the main battlefield and the primary
media choice for most categories
China Ad Spend Market Media Mix
Digital, 41.4%
TV, 27.3%
Outdoor,
28.0%
Cinema, 0.9% Radio, 1.6% Newspaper,
0.5%
Magazine,
0.4%
Top Categories
40
• 70% of overall media investment through Digital and TV.
• In specific industries such as TLA and IT Product & Service category, the share of digital raised up to over 70% of total media investment.
POST & COMMUNICATION
LEISURE
PERSONAL ITEMS
REAL ESTATE & CONSTRUCTION…
PHARMACEUTICALS
COSMETICS & TOILETRIES
TRANSPORTATION,LOGISTIC & AUTO
BUSINESS & SERVICES
FOODSTUFF & BEVERAGES
IT PRODUCT & SERVICE
0% 20% 40% 60% 80% 100%
Source: ADP (TV, Radio, Newspaper, Magazine, Cinema), CODC (OOH), Iresearch (Digital – PC & Mobile) 2018-2020
Note: excluding media spending on social and search; discounts are estimated based on Havas methodology
42. While life has mostly gone back to normal, TV rating show seasonal
decline but remain higher than 2019 especially in lower tiers
5.9 6.4 5.5 5.4 5.4 5.3
6.9
9.5
7.2
6 5.7 5.4
0
5
10
Jan Feb Mar Apr May Jun
2019 2020 Tier 2
42Source: Infosys, Target:P18-45, Period:2020/01/01 – 2020/6/30, Timeslot: All Day Tier1 including(BJ、SH、GZ、 SZ),Tier2 including almost Provincial capital
6.2 6.8
5.2 5 5 5.1
7.2
10.2
7.2 6.5
5.4 5.1
0
5
10
Jan Feb Mar Apr May Jun
2019 2020
Tier 1
4.9 5.8 4.9 4.7 4.6 4.5
6.5
9.2
6.5
5 5.1 4.9
0
5
10
Jan Feb Mar Apr May Jun
2019 2020
Others
43. Hunan STV continues to be successful with their Dramas and Variety shows
43
Drama
Hunan STV dramas won the first and second place in Jun.
Variety
Although several popular variety series air new season in Q2, Hunan STV still dominates variety shows.
Zhejiang STV
局中人
Ave Rtg 1.1
Zhejiang STV
三叉戟
Ave Rtg 1.2
Hunan STV
蜗牛与黄鹂鸟
Ave Rtg 1.9
Hunan STV
幸福触手可及
Ave Rtg 1.7
Dragon STV-
挑战极限
Ave Rtg 2.1
Zhejiang STV-
奔跑吧
Ave Rtg 1.7
Dragon STV
燃烧
Ave Rtg 1.0
Hunan STV-
笑起来真好看
Ave Rtg 2.2
Zhejiang STV-
青春环游记
Ave Rtg 1.8
Hunan STV-
618超拼夜
Ave Rtg 2.2
Source: Infosys, Target:P18-45, Period: 2020/06/01-2020/06/30, Timeslot: All Day Market: 57 Markets
44. In Digital all app categories see a steady DAU increase, while EC and
Financial service report the most significant growth
44
Source: iResearch, period: 2019-2020.06
22
23
85
180
281
387
428
442
754
1258
Health & medicare
Food delivery & Recipes
Education
Travel & Navi
Gaming services
General news
Financial service
EC
Video services
Social networking
2020 June DAU
2020 June
2019 avg
Unit: Mil
2019 Avg. VS. 2020 June
growth rate
+3%
+8%
+22%
+23%
+13%
+13%
+5%
+17%
+12%
+1%
45. Early July overall Social DAU and time spent are in line with Q2
45
896
344
182
13 16
912
328
215
15 14
920
318
212
15 14
921
319
203
15 14
WeChat QQ Weibo LRB Baidu Tieba
2020 Top 5 Social Apps by DAU
2019 avg.
2020 Q1
2020 Q2
2020 Jul(till 12th)
Unit:
Mil
1220
1265 1254 1250
92.5
95.9
91.0 90.3
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
0
200
400
600
800
1000
1200
1400
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 Social Networking Apps User Behavior
Average DAU Average time spent
Unit:
Mil
Unit:
mins
Sources: iResearch, period: 2019-2020.07.12
46. Mango TV increased usage sharply since own-made variety show
launched end of June
46
365
436
407 414
112.1
123.1 119.2
123.7
0.0
20.0
40.0
60.0
80.0
100.0
120.0
0
100
200
300
400
500
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 Online Video Apps User Behavior
Average DAU Average time spent
Unit:
Mil
Unit:
mins
Sources: iResearch, period: 2019-2020.07.12
167
153
78
32
22
191
172
97
46
25
172
156
86
42
27
173
156
87
49
30
iQIYI Tencent Video Youku Mango TV Bilibili
2020 Top 5 Online Video Apps by DAU
2019 avg.
2020 Q1
2020 Q2
2020 Jul(till 12th)
Unit:
Mil
47. Total short video DAU & time spent has stabilized, while Douyin
continues to enjoys a strong growth momentum
47
430
476 460 471
39.0
56.4
60.1 60.9
0.0
10.0
20.0
30.0
40.0
50.0
60.0
0
100
200
300
400
500
600
700
800
900
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 Short Video Apps User Behavior
Average DAU Average time spent
Unit:
Mil
Unit:
mins
211
123
52 46
36
274
145
57 51
35
286
136
55 47
35
297
135
56 48
36
Douyin Kwai Watermelon
Video
Douyin Volcano
Edition
Haokan Video
2020 Top 5 Short Video Apps by DAU
2019 avg.
2020 Q1
2020 Q2
2020 Jul(till 12th)
Unit:
Mil
Sources: iResearch, period: 2019-2020.07.12
48. Live stream market continues its healthy growth and is
expected to further increase together with 5G implication
48
397
477
613
2018 2019 2020 e
Live Stream User Scale in China
Unit: Mil
29%
7.5
10.6
16.3
2018 2019 2020 e
Live Stream Market Size in China
Unit: Mil
Source: SCMP Analysis, China Internet Network Information Center
20%
41%
54%
The market value per user has steadily increased over the last 3 years, from US$19.0 per user in 2018 to US$22.3 per user
in 2019 to an expected US$26.6 per user in 2020
49. Kwai claim its livestream DAUs reached 170 million, a 70%
increase within 6 months
49
TikTok’s biggest rival in China, Kwai (Kuaishou) released its 2020 H1 Content Ecosystem Report in July. This report
claims that its livestreaming function reached 170 million* DAU, a 70 million surge since the end of 2019.
Sources: Kwai 2020 H1 content ecosystem report, 2020.07.22
Tier 4 &
below
Tier 1
Tier 2
Tier 3
Users under 30 y.o.
70% +
EC DAU
100 M+
Livestream
DAU
170M+
Male
52%
Female
48%
2019 July -2020 June
300M
Gender distribution of Kwai content
creators that published original contents
Notes: Claim by Media owner, data does not correspond with iResearch data
15%
30%
24%
31%
Overall Kwai user distribution
by city tier
50. No big changes for News apps and Gaming compared to Q2,
however both on much higher levels as in 2019
344
385 383 390
46.9
56.2
52.3 52.6
0.0
10.0
20.0
30.0
40.0
50.0
60.0
0
100
200
300
400
500
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 General News Apps User Behavior
Average DAU Average time spent
Unit: Mil
Unit:
mins
249
300
285 287
70.2
75.3 76.5 77.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
0
50
100
150
200
250
300
350
400
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 Gaming Apps User Behavior
Average DAU Average time spent
Unit: Mil
Unit:
mins
50
Sources: iResearch, period: 2019-2020.07.12
51. Navigation apps see a significant rise in time spend, while OTA apps
start to show an upward trend based on recovering domestic travel
51
127 126
143 143
19.5
17.3
28.9
33.2
0.0
5.0
10.0
15.0
20.0
25.0
30.0
0
50
100
150
200
250
300
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 Navigation Apps User Behavior
Average DAU Average time spent
Unit:
Mil
Unit:
mins
24
18 17 18
9.5
7.9
7.4 7.7
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
0
5
10
15
20
25
30
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 Online Travel Apps User Behavior
Average DAU Average time spent
Unit:
Mil
Unit:
mins
Sources: iResearch, period: 2019-2020.07.12
52. 279
73
37
16 10
270
84
38
18 10
302
89
43
18 12
300
91
39
18 11
Taobao Pinduoduo JD.com Xiaomi Mall Tmall
2020 Top 5 EC Apps by DAU
2019 avg.
2020 Q1
2020 Q2
2020 Jul(till 12th)
Unit:
Mil
After 618 shopping festival in June time spend on EC platforms
declined, but overall EC usage remains on a very high level
363 397
424 425
17.9
16.5
17.4 16.8
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
0
50
100
150
200
250
300
350
400
450
500
2019 avg. 2020 Q1 2020 Q2 2020 Jul(till
12th)
2020 E-commerce Apps User Behavior
Average DAU Average time spent
Unit: Mil Unit:
mins
Sources: iResearch, period: 2019-2020.07.12
52
53. Pinduoduo targets young female consumers with aggressive
pricing and coupons
53
Alibaba
Taobao &
Tmall 9,076
PDD
1,842
JD.com
5,761
Annual Spending per User (RMB)
Alibaba & PDD year ended Mar 31st 2020; JD.com year ended Dec 31st 2019
company filings, GMV/ annual active users
Sources: iResearch, period: 2020 H1; Alibaba, JD.com, Pinduoduo company filings.
50% 59%
47% 43%
54%
50% 41%
53% 57%
46%
Taobao PDD JD.com Xiaomi Tmall
Female Male
29% 32% 29% 28%
29% 27% 30% 32%
21% 24% 22% 19%
14% 12% 14% 14%
7% 5% 6% 6%
Taobao PDD JD.com Tmall
below 24 yrs 25-30 yrs
31-35 yrs 36-40 yrs
above 40 yrs
EC Apps User Distributed by Gender and Age
What’s the typical user portrait of PDD?
• Young females
• Like to use entertainment or shopping app in her spare time
• Spend more time on social media than average
• Want to pursue a high-quality life but very sensitive to price
55. In July Cinemas have started to reopen with strict rules and
preventive measures
Data source: China Daily, the paper
• On July 20, cinemas, in domestic low-risk areas, have resumed operations. In the
medium-high-risk areas, cinemas remain closed for the time being.
• As of 30th July, 6,066 of more than 10,000 cinemas had reopened, accounting for
55.3% of all such venues in China. From July 24 to 26, China’s box office grossed
nearly 93 million yuan ($13.3 m), more than 4 times the total amount earned
from July 20 to 23, propelling the first relaunch week to gross over 100 million
yuan.
• Cinemas that reopen will be subject to a strict set of rules, including screenings
being limited to 30% capacity and the number of movies shown at a venue
capped at 50% of its previous volume.
• While cinemas are rebooting the major cinema supplier Focusfilm and others
have not yet begun to sell cinema advertising.
55
56. 1 / Quality population coverage
Greatly improve the UV coverage and reach the member population.
2 / Automatic add pre-rolls to fill up vacancy
The inventory gets through between pre-roll and digital flow, the pre-
roll can be played in the background automatically
3 / No threshold, one-click delivery
The pre-rolls materials can be reused directly
↑140%
All reached universe
↑50%+
Concentration of
High-quality population
↑20%+
Concentration of
core cities
Pre-roll
Digital flow
Combine Pre-roll
& Digital flow
New video ad format combining and connecting pre-roll and
video feeds ads by Tencent
Data source: Tencent Video Marketing guidance WeChat account 56
57. 57
• Better exposure:OneShot Plus
• Accurate reach:Gender brush
• Much more fun in interaction:
Light OneShot/FollowU
Static / Dynamic
CPD/CPM
Regular Buy
New Playing Method
upgrade
Data source: Tencent Video Marketing guidance WeChat account
Tencent launched new opening screen ad format ‘OneShot Plus’
58. Tencent OneShot Plus Introduction
Two prime positions :
OneShot + Homepage focus video
① Boot up with 5s
OneShot
②60s Homepage focus
video play after OneShot
③Fixed frame to
prompt conversion
✓ 200%↑ average CTR
CTR vs. Conventional splash screen
✓ 40%↑ Build brand memory
Brand memory vs. Conventional splash screen
✓ 23%↑ Enhance users’ brand preference
Brand preference vs. Conventional splash screen
Support CPM/CPD/第一刷 buy,support jump to H5/EC APP/mini program etc.
OneShot linked homepage focus video
makes the brand more memorable
5+60s Long video bearer
• Fully tell the brand story and product details
• More creative space and richer presentation content
Data source: Tencent Video Marketing guidance WeChat account 58
59. Gender brush
——The first ad seen by the user (Male/Female) when
he/she opens the app for the first time on that day
① Open Tencent APP ②Show the brand ads
③Click to jump to the
landing page
Support CPM/CPD/第一刷 buy,support jump to H5/EC APP/mini program etc.
Full coverage of men and women(UV) ,
Seize the user's first view to increase reach
✓ Meet different demands
✓ DIY delivery forms
Static / Dynamic / Light OneShot / FollowU
Girls' Day
Mothers’ Day
Valentine’s Day
520
Chinese Valentine’s Day
Tencent OneShot Plus Introduction
Data source: Tencent Video Marketing guidance WeChat account 59
60. FollowU · continuous splash screen
① OneShot
② Narrow down to
homepage floating window
③Click to jump to the
landing page
Support CPM/CPD/第一刷 buy,support jump to H5/EC APP/mini program etc.
Floating window show:
✓ 20%↑ average CTR
CTR vs. Conventional splash screen
✓ 30s extend the exposure time
continuously accelerate the users’ conversion
✓ Easier and more efficient
Strong suitability, just need to add a floating window
OneShot+30s homepage floating window,
improve the effect in an efficient way
Tencent OneShot Plus introduction
Data source: Tencent Video Marketing guidance WeChat account 60
61. Phone 5+60s OTT 15s
① Boot up with 5s
OneShot
② The focus page will
frame out after 2s
① Boot up with 5s
OneShot
Support CPM/CPD/第一刷 buy,support jump to H5/EC APP/mini program etc.
Tencent OneShot Plus example by Tiffany
1 / Strong exposure
Both mobile and OTT are supported,and
the two devices can be put together or put
separately.
2 / Out of frame to improve efficiency
On the basis of OneShot, the out-of-frame focus image
is added to make it more attractive and increase CTR
3 / Attract customers and drive sales
• 5+60s ultra-long video on Mobile, connecting
to the mini-program and the e-commerce APP
to form a closed loop;
• 15s video on OTT, family scenes influence
consumption decision
② The focus page will
frame out after 2s
Data source: Tencent Video Marketing guidance WeChat account 61
62. WeChat launched a new e-commerce mini program feature Westore
62
Westore, or Weixin Xiaoshangdian, offers basic functions such as product listings, order management,
payment, logistics, and after-sales service as well as built-in streaming features. The new WeChat-based
e-shop mini program will replace Weixin Xiaodian, which the company stopped updating on July 9 and will
gradually phase out.
Data
Monitoring
customer
service
Funds
Settlement
Logistics
Management
Order
ManagementFunctions
Promotion
Channels
UGC Ads Live Streaming New
Product
listing
Account
Screenshot
Data source: Technode
63. Comparing Westore vs. other key e-commerce platforms
Westore Taobao/Tmall JD Pinduoduo
Positioning
Focus on SMEs and individual can
quickly own a online shop with zero
cost
Professional online shopping
platform
Professional comprehensive
online shopping mall
New e-commerce pioneer
"Social + e-commerce" platform
APP
Payment WeChat pay Ali pay No limited (Ali pay excluded)
WeChat pay & Ali pay (Bank
cards directly excluded)
DAU 1.2 billion 3 billion 0.5 billion 1.6 billion
Pros and Cons
• WeChat is the most popular social
media app with huge population
base
• WeChat mini programs as
lightweight applications. No need
to download or upgrade
• Late-start in e-commerce
battlefield may customers have
already formed shopping habit on
Tmall or JD
• Recently just focus on SMEs, lower
competition
• The commodity category is
relatively complete as the
foundation e-commerce
platform, it has already
accumulated a huge
amount of users.
• Lower competition in
logistics and more female
users, less male users
compared to JD
• Outstanding in 3C products
• Warehousing logistics
system, competitive
logistics speed but high
investment problem
• Huge social foundation,
users share benefits with
fun
• The low-price model is
attractive, but it can't
attract high-end users.
• Also exist quality issue for
low price model
63
Data source: Havas
64. TV/OTV – New program hot Variety
64
元气满满的哥哥 – The Irresistible
Period: 2020 Jul 31st
Episodes: 12
Cast: 杨洋、吴奇隆、胡军、黄明昊、蔡国庆、王耀庆、李维嘉、陈学冬
Media: Mango TV,Hunan TV
Introduction
This variety show is an all-star competitive real game show. Guests play the
traditional childhood games to compete, allowing young people who are
addicted to the electronic world to find the joy of original games. This show
focuses on childhood. The beautiful memories and games bring the audience
back to childhood, and it is easier to resonate with the audience. While
maintaining entertainment, it focuses on the correct value orientation, and
subtly influences audience behavior in the game.
65. OTV – New program hot Variety
65
夏日冲浪店 – Let’s Sacalaca
Period: 2020 Jul 4th – Sep 5th
Episodes: 10
Cast: 王一博,黄轩,黄明昊,韩东君,乔欣
Media: iQIYI
Introduction
“Let’s Sacalaca" aims to show the surf culture and the trendy life of contemporary
young people through the full record of the guests and surf instructors operating
in the summer surf shop, and lead everyone to establish a healthy lifestyle.
In the program, the four guests went to Riyue Bay, Hainan, and worked as
apprentices in the surf shop. They spent 21 days learning surfing skills and
accumulating surfing practical experience while helping operate the store. The
show advocates the concept of "being no fear of worries and enjoying the wave",
hoping to make the users’ spiritual life full of vitality, while demonstrating their
trendy life attitude.
66. OTV – New program hot Variety
66
奇妙小森林 – Wonderful Little Forest
Period: 2020 Jun 13th
Episodes: 12
Cast: 郑爽,谭松韵,张新成,吴奇隆
Media: Mango TV
Introduction
“Little Forest" aims to "return nature to children; and return the wonderful little
forest to the world". In the natural environment, the program built a small forest
house for children to play, inviting children to put down their electronic devices,
explore the nature, and learn about nature in outdoor activities and understand
the meaning of life.
67. OTV – New program hot Drama
67
河神2 – Tientsin Mystic 2
Period: 2020 Jul 6th
Episodes: 24
Cast: 金世佳、张铭恩、王紫璇、陈芋米
Media: iQiyi
Introduction
"Little River God" Guo Deyou and Ding Mao continued to investigate the source
of the evil water explosion mystery. Unexpectedly, the madman Cui died, the
diplomat is burned to death, and a water-buried tomb emerged from Haihe. The
jailed, newcomers appeared on the scene. The intricate political and business
relations between Tianjin and Wei behind the case are obvious, and it is about
the tomb of the "Nine Bulls". New cases ensued one after another, and for a
while, Tianjin Wei was full of panic. The shocking secret of "Two Tigers and One
Chicken" gradually surfaced. Let's see whether Guo and Ding can reveal the
secrets and continue the legend.
68. TV/OTV – New program hot Drama
68
二十不惑 – Twenty Your Life On
Period: 2020 Jul 14th
Episodes: 40
Cast: 关晓彤、金世佳、牛骏峰、卜冠今、李庚希
Media: iQiyi,湖南卫视
Introduction
It tells the story of four girls who are about to graduate. Although they
experienced setbacks, confusion and embarrassment during the transition from
campus to society, they understood the meaning of true love under the family
guidance and friends’ support. Finally they obtained career success and personal
development.
69. TV/OTV – New program hot Drama
69
三十而已 – Nothing But Thirty
Period: 2020 Jul 17th
Episodes: 43
Cast: 江疏影、童瑶、毛晓彤
Media: Tencent,东方卫视
Introduction
The drama unfolds from the perspective of three thirty-year-old women, telling
the story of urban women encountering multiple pressures at the age of thirty.
In this drama, Gu Jia is a full-time wife with high IQ and EQ, Wang Manni is a
good-looking gold salesperson, Zhong Xiaoqin is an ordinary staff in a company,
and a writer who has reached the pinnacle of life because of unexpectedly high
returns in writing.
They embraced their 30s in their own way and opened a new chapter in their
lives.
71. 1st Outdoor LED live broadcasting of Jay Chou’s Kwai debut
Source : Phoenix media
• On July 26, Jay Chou made his live broadcast debut on
Kwai and outdoor LED large screen was
simultaneously broadcasting live in Beijing, Shanghai,
Guangzhou, Chengdu and other cities.
• Landmark OOH was also used for promote this
broadcast
• Outdoor LED relies on the advantage of "outdoor
first-sight media", combined with online live
broadcasting to increase traffic, which is the new
value of traditional media.
71
72. Campaign Summary
Key Takeaways
Result
➢ Campaign Period: Mar.26, 2020
➢ Est. Budget: 1.0Mil
➢ Market: Nationwide
➢ Key Platform:
➢ Highlight:
• First try with 15K View Number, but social feedback
was negative.
➢ Learning:
• Live streaming is a double-edged sword for brand to
communicate with consumer. Well prepared in
equipment, content and platform selection is
necessary.
RED
➢ RED Performance:
• Views Number: 15,000+
• Brand Account Followers: +10%
➢ Social Feedback:
• Most social reactions are negative, focus on:
unaesthetic scenery, boring content and low
atmosphereOpening Page Topic Page Live Streaming Page Brand Customized Gift
Comments from Weibo
Paid Social (RED)
LV uses live stream on RED to promote
new collection
72
73. Campaign SummaryFila X Maison Mihara Yasuhiro
celebrities encourage social buzz
Key Takeaways
• FILA announced new spokesperson KUN and
cooperated with designer MIHARA YASUHIRO to launch
cross over product at the same time, which showed
fashion style of deluxe sports for the first time by ‘致锋
尚者’ theme.
• FILA aroused imagination and exploration about deluxe
sports fashion of the young through online and offline
activities, broke fashion loop and started the marketing
competition of sports fashion.
• FILA established group of ‘致锋尚者’ consisted by
different celebrities such as KUN and Kimura Mitsuki,
invited celebrities of different ages to act in the
advertising film <致锋尚者>. The topic of #致锋尚者#
also successfully expanded to the public vision and
generated plentiful UGC.
• FILA held offline party that showed Tokyo trend and
Shanghai night scene, which cooperated with online
Tmall Super Brand Day at the same time. ‘致锋尚者’ led
by KUN and Jinna showed daily style on the party which
directly drove sales.
Party Style Conference
FILA x Maison MIHARA YASUHIRO 致锋尚者
UGC
73
Result
• Weibo topic
#FILA# 80.68 million reads, 115k comments
#致锋尚者# 360 million reads, 3.215 million comments
74. Key Takeaway
• New Zealand captured people's enthusiasm for
tourism in summer vacation, and leveraged the live
streaming hosted by official endorsement &
influencers to arouse people’s interest and create
social buzz
• The recovery campaign is more like a cheer-up effort
than a really strong performance drive, New Zealand
becomes one of the dream destination when the ban
on outbound tourism is lifted.
2. The popular KOL links to Tourism New
Zealand Via live streaming to introduce local
cuisine
1. The official Weibo of Sina Tourism has
launched a theme campaign of “Meet New
Zealand,/与新西兰不见不散"
Campaign Summary
• Period: Jun 15 – Jul.13, 2020
• Est. Budget: Over 1Mil
• Market: Nationwide
• Key Platform:
Result
• Topic Reading:150M times
• Comments:42000 times
• live streaming viewers:4.56M
3. Top travel KOL @ "Meet
New Zealand" topic , to
share their experience
and feeling while traveling
in New Zealand
New Zealand Tourism launches social campaign to inspire and
become a bucket list destination once boarders re-open
74
75. Continental x BOSE partner up and have joint JD Super Brand
Day Social Promotion
75Source: Continental official Weibo account
Warm Up Social Poster
Series poster indicating “Best partner”
to attract audiences’ attention
Brand Video
2 preview short videos to trigger
curiosity, 1 long video to fully display
product benefits
Celebrity In Livestream
Invite popular celebrity to join in the
livestream
77. 77
In line with the overall economic recovery also advertising
activities are recovering
• Advertising activities continue to recover and show a strong MoM growth since the COVID-19 peak in
February. Digital media continues to be the main battlefield for brands.
• Overall digital media consumption shows strong increase vs. 2019. Especially Online Video, Short Video, live
streaming and EC are booming and have been proven meaningful media.
• Live streaming continues its growth momentum with steady increase in user base and value by user. Hence more and more brands
across all category leverage streaming in their comms activities on various platforms in order to drive sales.
• Key platforms launch new ad forms in their fight for audiences, media dollars and to enlarge inventory. E.g. Tencent adding new
formats combining pre-rolls and video feeds or impactful opening screens and pre-roll ads.
• Try new and innovative formats as forerunners presence pays off and help you to break through the
intensifying clutter.
• While TV ratings show a seasonal decline, ratings remain above 2019 especially in lower tier markets
• New hot dramas and hot variety shows are launched on TV and OTV platforms. Your Havas team can help
you evaluate how those can be used to drive your brand visibility.
• For OOH ensure to lock in premium resources as soon as possible as inventory will get tight.
• While Cinema has re-opened in July, given the remaining uncertainties and limitations ad placements are
currently not recommended.
78. MOBILE
DATA STRATEGY
VIDEO & AUDIO
NATIONAL/LOCAL
PUBLISHING
NATIONAL/LOCAL
OUTDOOR
SPONSORSHIPS
SPORTS
MARKETING
BRANDED
CONTENT
EXPERIENTIAL
MARKETING
SOCIAL MEDIA
CREATIVE
STRATEGY
CRM
SEARCH
INNOVATION
GEO-LOCATION
PERFORMANCE
MEDIA
MUSIC
GAMING
ENTERTAINMENT INTEGRATIONS
Recouping business and
brand growth in China
need a fully integrated
approach with
high speed to market.
Within Havas Village we
can efficiently mobilize the
team you need tomorrow.
78
E-COMMERCE
79. SHANGHAI
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Shanghai 200020
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GUANGZHOU
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+86 20 3877 3282
BEIJING
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