As a designer, have you ever felt frustrated by having to break the creative process up into tiny task boxes that block the way to good design?
Have you ever felt frustrated by a lack of structure, leading to endless rework, crossed communication lines, and plain old wasted time?
There's too much process in some cultures, and not enough in others. And we declare that we hate process or we love process, as though that were an immutable quality of our souls.
But what do designers need?
We believe in a core, necessary way of sequencing design work to get the best results. Borrowing from Design Sojourn’s Brian Ling, we express this core as “Think – Draw – Make.” When process chafes us as designers, it’s a sign that an organization is unbalanced in one of these three key activities. If they front-load a project with tons of research and still can’t make a decision, they’re caught in “think.” If they ask us to come to the kickoff with wireframes, they’re caught in “draw.” If they’re hell-bent on getting to build immediately, they’re caught in “make.” Similarly, we’re not blank slates, either – each of us brings our particular skills to a project, and we have our own attachments, as well.
Our presentation will discuss how to know which culture you’re dealing with, where you sit with regard to that culture, and provide some skills for how to bring yourself and the culture together back into balance.
I Hate Process/I Love Process - Why designers are divided about process, and ...Joan Vermette
This document summarizes a discussion between Joan Vermette and E. Christina Persson on the debate among designers about whether they love or hate process. They discuss how some designers are divided on this issue and what organizations can do to address it. The discussion covers identifying where an organization may be out of balance in terms of thinking, making, or drawing. It also provides examples of how organizations can better facilitate thinking, making, or drawing activities to improve the design process.
Experiences and Creative Process (Semih Energin Technology Stream)IT Arena
Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneurs and startuppers. Annually it takes place at the beginning of October in Lviv at Arena Lviv stadium. In 2016 the conference gathered more than 1800 participants and over 100 speakers from companies like Microsoft, Philips, Twitter, UBER and IBM. More details about the conference at itarena.lviv.ua.
Developing design thinking practice in complex organisationsZaana Jaclyn
Seminar given at Boras University, 22 November 2012 and Linkoping University, 29 November 2012. This seminar content is based on my phd research & preliminary findings.
(Note: special thanks to Kate Davis for allowing me to adapt her slide template).
Take a deep dive look at my world, mentality, and processes. Here, I share past work like web design and illustration. I also share some thoughts about the future.
The document provides information on several residential real estate projects. It includes details like the project name, builder name, project type, location, price and payment plans for properties like plots, villas, independent homes and apartments. Contact information for agents is also provided. The properties are located in cities like Delhi, Baghpat, Haridwar, Dehradun. Pricing and payment plan details including rates per square yard, total prices and schedules are given for the different project types.
Service Measure: Taking the mystery out of mystery shoppinggaryhaase
This document discusses the benefits of a mystery guest program for businesses. It explains that such a program can help businesses improve customer service, ensure their service is better than competitors, and provide impartial feedback to guide effective staff training. Some key benefits mentioned are discovering how customers really feel, simplifying communication, raising average spending per customer, and introducing new customers.
This is the final project submission for the Yasheaka Oakley's 'Integrating Social Media in Business Course'. Client is LEAF Society - a non-profit working in India for upliftment and enriching the living standards of the poor and underdeveloped communities.
I Hate Process/I Love Process - Why designers are divided about process, and ...Joan Vermette
This document summarizes a discussion between Joan Vermette and E. Christina Persson on the debate among designers about whether they love or hate process. They discuss how some designers are divided on this issue and what organizations can do to address it. The discussion covers identifying where an organization may be out of balance in terms of thinking, making, or drawing. It also provides examples of how organizations can better facilitate thinking, making, or drawing activities to improve the design process.
Experiences and Creative Process (Semih Energin Technology Stream)IT Arena
Lviv IT Arena is a conference specially designed for programmers, designers, developers, top managers, inverstors, entrepreneurs and startuppers. Annually it takes place at the beginning of October in Lviv at Arena Lviv stadium. In 2016 the conference gathered more than 1800 participants and over 100 speakers from companies like Microsoft, Philips, Twitter, UBER and IBM. More details about the conference at itarena.lviv.ua.
Developing design thinking practice in complex organisationsZaana Jaclyn
Seminar given at Boras University, 22 November 2012 and Linkoping University, 29 November 2012. This seminar content is based on my phd research & preliminary findings.
(Note: special thanks to Kate Davis for allowing me to adapt her slide template).
Take a deep dive look at my world, mentality, and processes. Here, I share past work like web design and illustration. I also share some thoughts about the future.
The document provides information on several residential real estate projects. It includes details like the project name, builder name, project type, location, price and payment plans for properties like plots, villas, independent homes and apartments. Contact information for agents is also provided. The properties are located in cities like Delhi, Baghpat, Haridwar, Dehradun. Pricing and payment plan details including rates per square yard, total prices and schedules are given for the different project types.
Service Measure: Taking the mystery out of mystery shoppinggaryhaase
This document discusses the benefits of a mystery guest program for businesses. It explains that such a program can help businesses improve customer service, ensure their service is better than competitors, and provide impartial feedback to guide effective staff training. Some key benefits mentioned are discovering how customers really feel, simplifying communication, raising average spending per customer, and introducing new customers.
This is the final project submission for the Yasheaka Oakley's 'Integrating Social Media in Business Course'. Client is LEAF Society - a non-profit working in India for upliftment and enriching the living standards of the poor and underdeveloped communities.
The document summarizes Estonian folk costumes, which varied by region but were typically made from linen and wool. Women's costumes usually consisted of a linen shirt, headdress, striped skirt, apron, and coat, while men wore linen shirts, pants, coats, and felt hats. Costumes identified aspects of the wearer's identity and were divided into festive, visiting, and working attire. While folk costumes are now less commonly worn, they remain an important symbol of Estonian culture and heritage celebrated during festivals and other national events.
This document discusses rabbits in the local area. Rabbits are small mammals with short hair, big ears, and the ability to run fast. They come in white, brown, and black colors and have a small tail. Rabbits live on farms, in mountains, and sometimes in people's homes, where they have babies in burrows.
This document provides assembly and disassembly instructions for a 4-in-1 transformer cot. It outlines 3 steps for assembly: 1) assemble the cot frame, 2) install the mattress base and sides, and 3) mount the dropside by identifying the correct side, mounting rail guides on bolts, and tightening screws. Disassembly involves lowering the dropside, loosening screws, and separating parts to remove the dropside. Common FAQs address why the dropside may not remove easily and advise installing safety bars.
The document is difficult to summarize as it contains mostly symbols and special characters with little discernible language or context. It references numbers, toys, and colors but does not provide enough clear information to determine specifics such as how many of each item or their colors. The high level information is that the document appears to be about toys and counting toys of various numbers and colors.
Dokumen tersebut membahas tentang manajemen sarana dan prasarana pendidikan. Ia menjelaskan komponen-komponen sarana dan prasarana pendidikan seperti lahan, ruang, perabot, alat media pendidikan, dan buku bahan ajar. Dokumen ini juga menyatakan bahwa manajemen sarana dan prasarana bertujuan untuk menciptakan suasana belajar mengajar yang efektif dan menyenangkan serta dapat memotivasi siswa untuk
O documento descreve dois animais comuns na área das apresentadoras: cavalos e coelhos. Cavalos são grandes mamíferos peludos que vivem em estábulos na Espanha e têm filhotes internamente, enquanto coelhos são pequenos roedores que vivem em tocas e comem vegetais.
Estonian school education consists of pre-primary, basic, middle, and high education. On the first day of school in September, there are big ceremonies where older students walk younger students to their classrooms and everyone sings, recites poems, and gives flowers to their teachers. Throughout the school year, students participate in many activities like making gingerbread, skiing, skating, special event days, plays, sports days, and overnight stays at school. Teachers have long work hours but enjoy their jobs and love educating children.
The document discusses wild pigs that live in the area. Wild pigs are medium-sized mammals that have hair and fangs. They are usually black or brown in color and have large fangs.
The document discusses computers, describing them as electronic machines that can be used to play games, access the internet, and listen to music. It notes that John Vicent Atanasoff invented the computer in 1942, and that computers are interesting because they allow users to do many things and are very comfortable to use.
This document provides a summary of Alexis Keeney, a 20-year-old competitive freeskier. It outlines her competitive results and accomplishments at various ski competitions since 2008. It also lists her plans for the 2012 ski season, including several rail jam and slopestyle competitions. Additionally, it provides links to video edits of her skiing and lists her current sponsor and promise to representatives any sponsoring company with enthusiasm.
The document discusses Google's mission to organize the world's information and make it universally accessible and useful. It outlines Google's strategy of focusing on search, ads, and apps. It also provides various data points about Google's search usage, advertiser base, and YouTube viewership. The document then shifts to discussing starting a treasury function from a clean slate, with a focus on areas like foreign exchange, portfolio management, and financial risk systems.
This document provides guidance on how to describe places and photographs, including listing example places and activities. It suggests including what can be seen in the foreground and background of photos, as well as what people and animals are doing. When describing places, it recommends noting what the location is like and whether you would want to visit, including reasons. A few example places and activities listed are Chichicastenango, Guatemala; Lisbon, Portugal; Reykjavik, Iceland; Venice, Italy; Tokyo, Japan; river rafts in China; Rajasthan, India; and hot air balloons in Capadocia.
Sheep are small, white mammals that live in herds in mountain habitats. They cannot fly and have lots of hair covering their bodies. The document provides basic characteristics and habitat information about sheep as presented by Iciar and Maria.
Want to develop a great idea? Then come hear Zach Nies, CTO of Rally Software, who will present some great strategies for creating ideas and testing and refining good ideas until they become great ones.
Design thinking in startups slideshare versionesegalico
This presentation discusses design thinking as a tool to help new businesses succeed. It notes that about 300 million people are trying to start 150 million new businesses each year, but about 120,000 businesses fail each day. Design thinking is proposed as a way to help more businesses survive because it is simple, creative, different, and appealing. The presentation describes different creative problem solving profiles and encourages finding these profiles within one's team and combining them. It promotes techniques like diverging and converging ideas, using post-its to capture ideas, and reviewing ideas with the team. The goal is to make the process team-oriented and fun in order to help more dreams succeed.
The document summarizes Estonian folk costumes, which varied by region but were typically made from linen and wool. Women's costumes usually consisted of a linen shirt, headdress, striped skirt, apron, and coat, while men wore linen shirts, pants, coats, and felt hats. Costumes identified aspects of the wearer's identity and were divided into festive, visiting, and working attire. While folk costumes are now less commonly worn, they remain an important symbol of Estonian culture and heritage celebrated during festivals and other national events.
This document discusses rabbits in the local area. Rabbits are small mammals with short hair, big ears, and the ability to run fast. They come in white, brown, and black colors and have a small tail. Rabbits live on farms, in mountains, and sometimes in people's homes, where they have babies in burrows.
This document provides assembly and disassembly instructions for a 4-in-1 transformer cot. It outlines 3 steps for assembly: 1) assemble the cot frame, 2) install the mattress base and sides, and 3) mount the dropside by identifying the correct side, mounting rail guides on bolts, and tightening screws. Disassembly involves lowering the dropside, loosening screws, and separating parts to remove the dropside. Common FAQs address why the dropside may not remove easily and advise installing safety bars.
The document is difficult to summarize as it contains mostly symbols and special characters with little discernible language or context. It references numbers, toys, and colors but does not provide enough clear information to determine specifics such as how many of each item or their colors. The high level information is that the document appears to be about toys and counting toys of various numbers and colors.
Dokumen tersebut membahas tentang manajemen sarana dan prasarana pendidikan. Ia menjelaskan komponen-komponen sarana dan prasarana pendidikan seperti lahan, ruang, perabot, alat media pendidikan, dan buku bahan ajar. Dokumen ini juga menyatakan bahwa manajemen sarana dan prasarana bertujuan untuk menciptakan suasana belajar mengajar yang efektif dan menyenangkan serta dapat memotivasi siswa untuk
O documento descreve dois animais comuns na área das apresentadoras: cavalos e coelhos. Cavalos são grandes mamíferos peludos que vivem em estábulos na Espanha e têm filhotes internamente, enquanto coelhos são pequenos roedores que vivem em tocas e comem vegetais.
Estonian school education consists of pre-primary, basic, middle, and high education. On the first day of school in September, there are big ceremonies where older students walk younger students to their classrooms and everyone sings, recites poems, and gives flowers to their teachers. Throughout the school year, students participate in many activities like making gingerbread, skiing, skating, special event days, plays, sports days, and overnight stays at school. Teachers have long work hours but enjoy their jobs and love educating children.
The document discusses wild pigs that live in the area. Wild pigs are medium-sized mammals that have hair and fangs. They are usually black or brown in color and have large fangs.
The document discusses computers, describing them as electronic machines that can be used to play games, access the internet, and listen to music. It notes that John Vicent Atanasoff invented the computer in 1942, and that computers are interesting because they allow users to do many things and are very comfortable to use.
This document provides a summary of Alexis Keeney, a 20-year-old competitive freeskier. It outlines her competitive results and accomplishments at various ski competitions since 2008. It also lists her plans for the 2012 ski season, including several rail jam and slopestyle competitions. Additionally, it provides links to video edits of her skiing and lists her current sponsor and promise to representatives any sponsoring company with enthusiasm.
The document discusses Google's mission to organize the world's information and make it universally accessible and useful. It outlines Google's strategy of focusing on search, ads, and apps. It also provides various data points about Google's search usage, advertiser base, and YouTube viewership. The document then shifts to discussing starting a treasury function from a clean slate, with a focus on areas like foreign exchange, portfolio management, and financial risk systems.
This document provides guidance on how to describe places and photographs, including listing example places and activities. It suggests including what can be seen in the foreground and background of photos, as well as what people and animals are doing. When describing places, it recommends noting what the location is like and whether you would want to visit, including reasons. A few example places and activities listed are Chichicastenango, Guatemala; Lisbon, Portugal; Reykjavik, Iceland; Venice, Italy; Tokyo, Japan; river rafts in China; Rajasthan, India; and hot air balloons in Capadocia.
Sheep are small, white mammals that live in herds in mountain habitats. They cannot fly and have lots of hair covering their bodies. The document provides basic characteristics and habitat information about sheep as presented by Iciar and Maria.
Want to develop a great idea? Then come hear Zach Nies, CTO of Rally Software, who will present some great strategies for creating ideas and testing and refining good ideas until they become great ones.
Design thinking in startups slideshare versionesegalico
This presentation discusses design thinking as a tool to help new businesses succeed. It notes that about 300 million people are trying to start 150 million new businesses each year, but about 120,000 businesses fail each day. Design thinking is proposed as a way to help more businesses survive because it is simple, creative, different, and appealing. The presentation describes different creative problem solving profiles and encourages finding these profiles within one's team and combining them. It promotes techniques like diverging and converging ideas, using post-its to capture ideas, and reviewing ideas with the team. The goal is to make the process team-oriented and fun in order to help more dreams succeed.
Putting Design Back into Instructional DesignCammy Bean
The document discusses putting design back into instructional design. It defines design as a rational, logical process intended to solve problems and create plans. Good design should have purpose and make people feel human. Instructional design processes like ADDIE are discussed, as well as design thinking approaches. The document argues that instructional design is missing design qualities like empathy, experimentation, intuition and emotion. It provides tips for better elearning design such as understanding the problem, considering systems, observing not assuming, making designs touchable and intuitive, and focusing on people.
Real Talk: Proving Value through a Scrappy Playbook (Dianne Que at DesignOps ...Rosenfeld Media
Dianne Que: “Real Talk: Proving Value through a Scrappy Playbook”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Basic Engineering Design (Part 1): Identify the ProblemDenise Wilson
The document describes the process of identifying problems during the engineering design cycle. It explains that the first step is to brainstorm problems, not solutions, through defining goals, generating many ideas, organizing ideas by theme, identifying priorities, comparing ideas to priorities, and selecting top choices. It also discusses choosing a team by meeting potential members, identifying their strengths, finding people with the right work ethic, personality, and skills through networking and feedback from others. The goal is to avoid "wrong" teams without trust, commitment, accountability or results.
The document discusses the characteristics of a good logo and the process of designing a logo. It provides guidelines for conducting research, sketching concepts, getting client feedback, and presenting the final design. It also summarizes the history of the Nike Swoosh logo, from its creation by Carolyn Davidson in 1971 to its evolution into a globally recognized symbol.
The document discusses how design organizations can scale while maintaining quality, speed, and coherence. It argues that design at scale needs to prioritize humanism by focusing on people, culture, leadership, and hiring. Specifically, it recommends granting autonomy to design leadership close to the CEO, sharing cultural values across the design team, using levels frameworks to support growth, and ensuring team leads can coach, manage, and champion their teams. Scaling in this human-centered way provides the "soul" needed to ensure systems serve people as the organization grows.
Design has become increasingly important for business success. Well-designed products and experiences can provide significant financial returns, outperforming the S&P 500 over one, three, and five years. While design was once thought to just be about aesthetics, it is now understood that good design provides real business value when it improves usability, drives customer satisfaction and loyalty, and increases sales and profits.
This document discusses moving advertising and branding toward more participatory and interactive models. It suggests conceptualizing brands as APIs and platforms that allow users to project themselves. The author advocates for generating campaign models with as little waste as possible using lean startup principles of continuous learning through prototyping, testing and customer interaction. A process of customer discovery is outlined involving generating hypotheses, talking to customers, being honest about findings and repeating the process of learning and building minimal viable products or campaigns.
One of the most helpful ways you can ensure your designer delivers work that wows you is by telling them exactly what you’re looking for up front. That’s where your creative brief comes in.
Here, Tim Reid of The Small Business Big Marketing Show and Aleks Witko of 99designs will walk you through the best practices of writing a great creative brief—one that puts your designer on the right track for delivering you a design solution that truly fits your business and your brand.
We are:
Business Problem Solving company focusing on humans motivations, needs, and fears as the basis of their INSIGHTS.
It helps us to be able to create NEW, INNOVATIVE and CREATIVE solutions through our "Design Thinking" Process.
Our Partnership:
Will rely on the need for penetration and the frequency of "Executive Education Programme" at Georgetown University.
10 signs you're actually a project manager and what you can do about itRamanan Moorthy
1. The document discusses 10 signs that indicate someone is acting as a project manager, such as managing big releases, working with program managers, and having a Gantt chart roadmap.
2. It provides suggestions for what someone in this position can do, such as moving to continuous delivery practices, documenting outcomes rather than deadlines, and organizing customer meetings to better understand needs.
3. The overall message is that project managers should focus on delivering customer value through iterative development, building teams around customer problems, and communicating a compelling vision and story, rather than just managing resources and outputs.
10 signs you’re actually a project manager (and what you can do about it!)Ross Stanley
Have you switched out your project managers for product managers and started “doing agile”, but you’re not feeling like you're winning yet? Would you like to develop more product management practices at your organisation?
In this session, Ross Stanley (curr: Xero, prev: Vend) will describe the changes he’s seen in the industry as product management and associated practises have matured, identifying along the way the things that often go hand in hand with making great software products. Spoiler: there’s probably more to it than just hiring product managers.
Everything I Wish I Knew About Running a Design StudioDaniel Schutzsmith
This document provides advice and tips for graphic designers starting their own business. It covers topics such as finding new projects, estimating costs, following a project process, creating contracts and proposals, planning for the future, and dealing with challenges. Specific advice includes identifying prospects, putting a sales process in place, standardizing procedures, focusing proposals on process over features, and making calculated decisions when problems arise. Worksheets and resources are provided for areas like marketing, scoping projects, and creating a business plan.
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...NASSCOM Design4India
The document discusses challenges faced by designers in corporate environments. It includes quotes from design alumni expressing frustration that their skills and contributions are not fully understood or utilized. For example, one alumnus notes that companies are built for engineers, not designers, and designers are not always given challenging or meaningful work. Another says design thinking is overused for business purposes without understanding what designers can truly offer. The document advocates for organizations to develop more design-centric cultures where design plays a central, strategic role and designers have opportunities to lead and contribute creatively.
Neil Everette led the product design for Red Hat Marketplace, which aimed to create a software store where developers could discover, purchase, and deploy applications to any cloud with just a few clicks. Everette created an initial story map and wireframes to plan the user experience. He then worked with partners to develop a product demo for IBM leadership that secured approval and funding for the project. The marketplace aimed to help IBM compete in the multi-cloud market by enabling applications to be built once and deployed anywhere.
The document discusses common assumptions about design workflows and processes. It argues that design workflows are not like clocks with fixed processes, but rather are emergent systems. It promotes establishing working agreements, clear purposes and roles, user involvement, and stakeholder engagement to support flexible, emergent design workflows.
A lightening speed introduction to the world of digital design. Targeted at people from graphic design, advertising or marketing backgrounds who are looking to make the transition into the digital design world.
Leanspark Sofia 2011 - Intro to Lean, Lean Startup, Agile, Business Model Inn...Salim Virani
This document provides an overview of the Leancamp event which teaches methods from Lean Startup, Agile development, Design Thinking and Customer Development. It will cover topics like validating ideas with customers early through MVPs, pivoting based on learning, and combining Lean, Agile, and Design Thinking approaches. The event is intended to help attendees learn from leaders of businesses that apply these principles and challenge their assumptions through experimentation and feedback.
Similar to I Hate Process. I Love Process. IXD12. Christina Persson & Joan Vermette. (20)
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
RPWORLD offers custom injection molding service to help customers develop products ramping up from prototypeing to end-use production. We can deliver your on-demand parts in as fast as 7 days.
My Fashion PPT is my presentation on fashion and TrendssMedhaRana1
This Presentation is in one way a guide to master the classic trends and become a timeless beauty. This will help the beginners who are out with the motto to excel and become a Pro Fashionista, this Presentation will provide them with easy but really useful ten ways to master the art of styles. Hope This Helps.
I Hate Process. I Love Process. IXD12. Christina Persson & Joan Vermette.
1. I Hate Process. I Love Process
Why
designers
are
divided
about
process
&
what
to
do
about
it.
Joan Vermette, @jayeffvee
User Experience Consultant
E. Christina Persson, @christina_xd
Experience Design Director
3. What
we’ll
talk
about
• The
Hate/Love
debate
over
process
• The
Intersec9on
• How
to
create
change
in
organiza9ons
to
get
what
we
need
• How
to
iden9fy
and
assess
our
own
orienta9on
and
skills
9. So
what’s
the
right
answer?
It
depends.
.
.
.
like
anything
we
design.
10. When
7
out
of
10
Americans
were
asked
about
the
last
9me
9me
they
felt
they
“had
to
have”
a
product,
it
was
due
to
design.
Kelton
Research
Marty
Neumeier,
The
Designful
Company,
2009
11. 47%
of
“rapidly
growing”
Bri9sh
businesses
rank
design
first
among
their
key
success
factors.
Design
Council
study.
Marty
Neumeier,
The
Designful
Company,
2009
12. Plan
–
Define
-‐-‐
Develop
–
Extend
Gather
Assump9ons
&
Requirements
-‐
Analyze
Compe99on
-‐
Understand
Goals
&
Tasks
-‐
Develop
Personas
&
Scenarios
-‐
Build
Content
Model
-‐
Design
Informa9on
Architecture
-‐
Priori9ze
Features
-‐
Design
Interac9on
–
Prototypes
&
Pa>erns
–
Validate
Usability
Define
the
problem
-‐
Gather
per9nent
informa9on
-‐
Generate
mul9ple
solu9ons
-‐
Analyze
and
select
a
solu9on
-‐
Test
and
implement
the
solu9on
Research
-‐
Modeling
-‐
Scenarios
-‐
Framework
-‐
Detailed
Design
Prepare
–
Understand
–
Render
–
Iterate
–
Test
-‐
Enable
Inves9gate
–
Sketch
–
Build
Conceive
–
Plan
–
Make
Uncover
-‐
Define
-‐
Ideate
-‐
Build
the
Concept
–
Design
Understand
-‐
Explore
-‐
Ar9culate
–
Realize
Analysis
-‐
Design
-‐
Implementa9on
–
Deployment
Define
–
Design
–
Guide
Research
&
Analysis
-‐
Concept
–
Design
-‐
Develop
Analyze
-‐
Create
-‐
Test
Ask
-‐
Imagine
-‐
Plan
-‐
Create
–
Improve
Define
-‐
Collect
-‐
Brainstorm
and
Analyze
-‐
Develop
-‐
Feedback
–
Improve
Discover
–
Define
–
Develop
–
Deliver
Concept
-‐
Prototype
-‐
Validate
Internally
-‐
Test
Externally
-‐
Learn
from
User
Behavior
-‐
Iterate
Iden9fy
the
Problem
-‐
Iden9fy
Criteria
and
Constraints
-‐
Brainstorm
Possible
Solu9ons
-‐
Generate
Ideas
-‐
Explore
Possibili9es
-‐
Select
an
Approach
-‐
Build
a
Model
or
Prototype
-‐
Refine
the
Design
Discovery
&
Research
-‐
Interac9on
Design
-‐
Visual
Design
–
Engineering
22. D
Think
M
The
Organiza9on
h>p://www.flickr.com/photos/lauggh/443244547/in/faves-‐74877869@N05/
23. D
Think
M
The
Organiza9on
Indicators
• Over-‐focus
on
data
&
proof
• Lack
of
focus
on
the
outcome
• Endless
discussions
about
strategy
• Sense
that
the
team
is
looking
for
the
one
true
perfect
–
&
provable
–
answer
24. D
Think
M
The
Organiza9on
Facilitates
Make
Facilitates
Draw
• Create
project
plan
• Start
sketching!
• Create
brief
with
team
• Keep
sketching!
• Publish
plan
and
brief
• Test
• Refer
to
plan/brief
regularly
• Refine
• Establish
guidelines
for
“Research
project”
27. T
Draw
M
h>p://www.flickr.com/photos/richardmccoy/6379314895/
28. T
Draw
The
Organiza9on
M
Indicators
• “I
know
it
when
I
see
it.”
• Nonchalance
at
the
business
goal
and
the
defini9on
phase.
• Design
by
trial
&
error:
changing
requirements
• When
you
approach
finishing
the
design
asympto9cally.
You
never
finish
the
details.
29. T
Draw
The
Organiza9on
M
Facilitates
Think
Facilitates
Make
• Design
Studio
• Set
design
milestones
• Steal
other
peoples’
• Capture
the
tenets
and
research
keep
referring
back
to
• Ask
“How
do
we
know
them
when
we
hit
the
mark?”
• Introduce
the
concept
of
• Ask
“Why”
five
9mes
phasing
31. D
T
Make
The
Organiza9on
h,p://www.flickr.com/photos/dukejeffrie/17764144/in/faves-‐74877869@N05/
32. D
T
Make
The
Organiza9on
Indicators
• Your
key
indicator
is
when
they
are
focused
on
produc9on,
and
don’t
leave
room
for
visioning.
• When
you
feel
like
you’re
taking
an
oral-‐
exam
on
what
you’ve
learned
up
to
that
point,
and
are
learning
nothing
new.
• When
drawing
is
not
specula9ve
• There’s
no
9me
for
“what
if….?”
33. D
T
Make
The
Organiza9on
Facilitates
Think
Facilitates
Draw
• Collude
with
the
business
• Don’t
do
wireframes
• Sprint
Zero
(for
Agile)
• Create
a
mini-‐spec
• Pull
the
differen9ators
into
• Use
screenshots
as
starter
a
separate
environment
to
explore
ideas
• Ad-‐hoc
sketch/whiteboard
sessions
with
core
team
• Proof-‐of-‐Concept
sprints
(for
Agile)
34. Facilitates
Think
• Design
Studio
• Steal
other
peoples’
research
• Ask
“Why”
five
9mes
• Collude
with
the
business
• Ask
“How
do
we
know
we
hit
the
mark?”
• Sprint
Zero
for
vision
work
(Agile)
• Pull
the
market
differen9ators
into
a
separate
environment
Illustra9on:
Brandon
Baselice
35. Facilitates
Draw
• Start
sketching
&
keep
sketching
• Test
&
refine
• Don’t
do
wireframes
• Mini-‐spec
if
team
needs
some
guidance
• Use
drawing
to
elucidate
the
not
yet
ar9culated
needs.
• Ad-‐hoc
sketch
sessions
with
core
team.
• Use
screenshots
as
starter
to
explore
ideas
• Use
latest
build
as
prototype
to
test
implemented
design
• Proof-‐of-‐concept
sprint
to
enable
explora9on
(Agile)
• Pull
the
market
differen9ators
into
a
separate
environment
36. Facilitates
Make
• Create
brief
with
team
(via
kick-‐off
with
stakeholders
&
core
team).
• Set
design
milestones,
or
even
overall
project
plan
• Publish
plan
and
brief
• Refer
to
plan
and
brief
regularly
(to
counter
changing
requirements)
• Capture
the
tenets
&
keep
referring
to
them
• Introduce
concept
of
phasing
• Establish
guidelines
for
a
‘research
project’
Illustra9on:
Brandon
Baselice
37. Enter
into
the
enemy’s
strengths
in
order
to
defeat
them
from
within.
Walter
Benjamin
h>p://walterbenjaminportbou.cat/en/content/walter-‐benjamin
38. D
Engage
+
Guide
=
Balance
Think
M
.
.
.
start
with
their
strength
If
you’re
expected
to
bring
research
results
to
the
next
mee9ng,
bring
sketches
based
on
those
research
results.
39. Engage
+
Guide
=
Balance
Draw
.
.
.
start
with
their
strength
T
M
Host
a
design
studio
to
gather
requirements
and
funnel
down
to
single
concept.
40. D
Engage
+
Guide
=
Balance
T
Make
.
.
.
start
with
their
strength
Use
the
latest
build
as
a
prototype
and
put
in
front
of
users
to
uncover
user
needs.
46. • When
you’re
on
a
project,
what
gives
you
that
sense
of
flow?
• Do
you
find
it
impossible
to
grasp
and
organize
details
un9l
you
have
a
sense
of
the
whole?
• Do
you
frequently
feel
“I
don’t
know
the
solu9on
un9l
I
see
it?”
• Do
you
find
it
hard
to
act
un9l
you
know
the
dates?
Joan
Verme>e
47. You
can
be
in
sync
with
the
organiza9on
and
get
sucked
into
the
vortex.
h>p://sc6.blogspot.com/2010/04/todays-‐quote-‐when-‐was-‐this-‐quote-‐made.html
48. You
can
be
out
of
sync
with
the
organiza9on
And
feel
an
inordinate
amount
of
stress
h>p://www.flickr.com/photos/photolosophybyruss/5465729022/
50. So
it’s
good
to
know
where
you
fit
And
know
where
you
need
to
grow.
51. Summary
• The
Hate/Love
debate
• The
Intersec9on
– Do
the
designers
&
organiza9on
have
what
they
need?
• Iden9fy
+
Engage
+
Guide
=
Balance
– Iden9fy
the
organiza9on
– Engage
via
their
strength
– Guide
&
develop
weak
design
muscles
• Start
with
yourself
52. Discussion
Tell
us
your
stories.
What
remedies
have
you
used
or
would
try?
What
struggles
are
you
facing?
What
are
your
successes?
E.
Chris9na
Persson
Joan
Verme>e
chris9na@madpow.com
jayeffvee@mac.com
@chris9na_xd
@jayeffvee
Thanks
to
Brian
Ling
(thinkdrawmake.com,
Design
Sojourn).
53. Sources:
Models
of
the
Design
Process
• Think
–
Draw
–
Make.
Brian
Ling,
thinkdrawmake.com,
Design
Sojourn
• Define
the
problem
-‐
Gather
per9nent
informa9on
-‐
Generate
mul9ple
solu9ons
-‐
Analyze
and
select
a
solu9on
-‐
Test
and
implement
the
solu9on
[Industry
Ini9a9ves
for
Science
and
Math
Educa9on
(IISME)]
• Research
-‐
Modeling
-‐
Scenarios
-‐
Framework
-‐
Detailed
Design
[Cooper's
descrip9on
of
their
process]
• Discovery
&
Research
-‐
Interac9on
Design
-‐
Visual
Design
–
Engineering
[Boxes
and
Arrows]
• Ask
-‐
Imagine
-‐
Plan
-‐
Create
–
Improve
[EiE:
Engineering
is
Elementary]
• Define
-‐
Collect
-‐
Brainstorm
and
Analyze
-‐
Develop
-‐
Feedback
–
Improve
[Chicago
Architecture
Founda9on]
• Research
&
analysis
-‐
Concept
-‐
Design
–
Develop
[Konigi.
Note,
every
cycle
here
has
analyze
-‐
create
–
test]
• Understand
-‐
Explore
-‐
Ar9culate
–
Realise
[Meld
studios]
• Analysis
-‐
Design
-‐
Implementa9on
–
Deployment
[UPA]
• Gather
Assump9ons
&
Requirements
-‐
Analyze
Compe99on
-‐
Understand
Goals
&
Tasks
-‐
Develop
Personas&
Scenarios
-‐
Build
Content
Model
-‐
Design
Informa9on
Architecture
-‐
Priori9ze
Features
-‐
Design
Interac9on
-‐
Prototypes
&
Pa>erns
-‐
Validate
Usability.
[Peter
Merholz,
peterme.com
2002.]
• Concept
-‐
Prototype
-‐
Validate
Internally
-‐
Test
Externally
-‐
Learn
from
User
Behavior
–
Iterate
[Jeff
Gothelf]
• Conceive
-‐
Plan
–
Make
[Richard
Buchanan]
• Define-‐
Design
–
Guide
[Joan
Verme>e]
• Plan
-‐
Define
-‐
Develop
–
Extend.
[Russ
Unger]
• Prepare
–
Understand
–
Render
–
Iterate
–
Test
Enable[(Purite
Process,
Russ
Unger]
• Discover
–
Define
–
Develop
–
Deliver
[Bri9sh
Design
Council]
• Inves9gate
–
Sketch
–
Build
[Chris9na
Persson]
• Iden9fy
the
Problem
-‐
Iden9fy
Criteria
and
Constraints
-‐
Brainstorm
Possible
Solu9ons
-‐
Generate
Ideas
-‐
Explore
Possibili9es
-‐
Select
an
Approach
-‐
Build
a
Model
or
Prototype
-‐
Refine
the
Design.
[NASA]
• Uncover
-‐
Define
-‐
Ideate
-‐
Build
the
Concept
–
Design
[David
Armano]
• Design
process
visualiza9on.
[David
Armano]