The document discusses Google's mission to organize the world's information and make it universally accessible and useful. It outlines Google's strategy of focusing on search, ads, and apps. It also provides various data points about Google's search usage, advertiser base, and YouTube viewership. The document then shifts to discussing starting a treasury function from a clean slate, with a focus on areas like foreign exchange, portfolio management, and financial risk systems.

1. Submmited by:- AKSHAY THAKUR B.C.A. 2nd 7115 s.v.g.college ghumarwin

3. G o o g l e ’s Mission Organize the world's information and make it universally accessible and useful

4. Search : At the Core Search is at the heart of everything G o o g l e does More engineers working on search than ever before Search is not a solved problem – offline info, personal info, personalized results, mobile experience

5. G o o g l e Strategy : Search. Ads. Apps. Search. Ads. Apps.

6. G o o g l e Evolution 1995 1998 2000 2003 2005 2004 2006 ? Core Search Ads Monetization Communications Collaboration ?

7. G o o g l e Is a Data-Driven Company… Search, Sites, My Ads G o o g l e Analytics G o o g l e Website Optimizer G o o g l e Trends G o o g l e Ad Metrics My Sites

16. Thank you