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Enteractiv is a Silicon Valley-based company whose proprietary Mycrosite technology is changing the way we see email. Mycrosites are menu-driven mini websites housed entirely within the framework of an email. You can view videos, slideshows, browse through product catalogs, sample music, socialize or make purchases without ever leaving the email or clicking on an external link. With Mycrosites, an entire eCommerce site can be displayed inside the email. Customers can select merchandise, add it to the shopping cart, then pay for their purchase within 1 minutes and in the email space. Now that's effective email marketing.Mycrosites are the future of email marketing.